Vitamin1

Vitamin World has come a long way since it began in 1976 with a single location. From a small kiosk in Williamsville, N.Y., the company has expanded into malls to create the footprint that it has today thanks to becoming part of NBTY, an American manufacturer of vitamins and nutritional supplements.

“As part of a $3 billion enterprise, our organization garners a wide variety of benefits,” President Jack Krause says. “World-class manufacturing and sourcing functions enable us to create great-quality products at a reasonable price. We have the ability to share ideas and consumer insights with leaders across the business. This scale also gives us an extended talent pool and capabilities in corporate shared functions such as IT, HR and business management.”

Viking1

The late-2000s were a difficult time for high-end kitchen equipment maker Viking Range Corporation. Like many luxury goods manufacturers, the Greenwood, Miss.-based company was affected as consumers scaled back purchasing during the recession. Further, Viking struggled as its list of products grew beyond what was manageable, though its brand value remained high. 

But since being bought out by The Middleby Corporation at the end of 2012, CEO Selim Bassoul has helped the company regain its focus and improve sales and profits. “We’re growing now instead of shrinking,” says Brent Bailey, vice president of brand management.

Sionic1

Based in Atlanta, Sionic Mobile is a mobile commerce company that aims to revolutionize m-commerce by creating loyalty and value for merchants of all sizes, as well as for consumers. By using mobile devices and the cloud, Sionic Mobile is able to connect merchants with nearby, ready-to-spend consumers. 

“Sionic Mobile spun out of a decade-old company in mid-2010,” Founder and CEO Ronald Herman says.  “We currently have 28 full-time employees and contractors. What we are known for are customer loyalty and mobile ads.” 

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