Everybody loves puppets. Watch people of all ages at a toy store – they pick one up and make it say funny things in funny voices. That human tendency to speak through other characters is at the root of the appeal of the blockbuster app Talking Friends – which at press time was measured at more than 325 million downloads, averaging close to 1 million downloads a day.
Read more: Beanstalk New York
How annoying can an orange be? Pretty endearingly annoying when it has the eyes, mouth and persona of Dane Boedigheimer, creator of the iconic Internet phenomenon. The Annoying Orange, the most-watched comedy web series of all time, is beloved for playfully heckling other fruits, vegetables or nearby objects with puns and jokes. The appeal of Annoying Orange and his kitchen crew has been evident for the past two years, as leading brands including Nokia, Sprint and Dole have delved into marketing partnerships that reach millions of Annoying Orange fans.
Read more: Joester Loria Group – Annoying Orange
Video games have given the world some memorable characters – Nintendo’s Mario has achieved almost Mickey Mouse-like status around the globe – but aside from the plumber in the red hat, video game characters have rarely broken out to become true stars. Most gaming characters are hamstrung by their inherently limited audience, as it would be hard to imagine anyone buying bedsheets featuring the characters of the violent “Gears of War” or “Resident Evil” games.
Read more: Angry Birds
For retailers, getting customers in the door is the goal. The more touch points retailers can have with their customers, the more reasons customers have to visit. A New Jersey company that has been putting waste to good use can offer retailers another reason for their customers to visit – to bring in an old product for recycling.
Read more: TerraCycle Inc.
When people think of animation, they often think of majors such as Disney, Warner Bros., Cartoon Network and Nickelodeon. But after 40 years, one firm stands tallest among independent animation companies: Nelvana, a division of Corus Entertainment Inc.
Read more: Nelvana
The Indy 500 may be the most famous race in the world, but the Indianapolis Motor Speedway’s (IMS) consumer products team knows better than to drive around in circles. Steeped in tradition, the speedway has found a way to package both prestige and history into products that constantly appeal to new demographics.
Read more: Indianapolis Motor Speedway
In the fast-paced retail industry, it’s not enough to just keep up – you have to be in it to win it. This market is fueled by new products issued every three months. Vince Camuto is one step ahead of the game with its progressive and passionate product offering.
Read more: Vince Camuto
As far as global recognition goes, Coca-Cola is one of the most successful brands ever established. With a presence in more than 200 countries, the company is still hard at work to maintain its status as the No. 1 global beverage brand and convey a corporate message of happiness and optimism.
Read more: Coca-Cola
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