Cause marketing is a powerful retail incentive, and it is one that the ASPCA® (The American Society for the Prevention of Cruelty to Animals®), the first animal welfare organization in North America, expertly utilizes to support its mission. Recently, the organization has started working on a number of fronts to support its mission of protecting the welfare of animals through a variety of national programs including anti-cruelty, community outreach and animal health services.

Not many firms could say that they are stronger than ever after nearly 170 years of business, but Church & Dwight Co. Inc. certainly can. The Ewing, N.J.-based company not only is a consumer packaged goods leader in the United States, but it also manufactures household and personal care items used in 115 other countries.

Director of Licensing Tammy Talerico says Church & Dwight has several “power brands” that keep it growing strong. These include OxiClean laundry additives, Trojan condoms, Spinbrush battery-powered toothbrushes, Nair hair-removal products, First Response pregnancy kits, XTRA value laundry detergents and Orajel oral pain relief products.

The evolution of Nicole Richie has taken place in full view of the prying public eye. The fashion icon has come a long way since she burst onto the scene in the reality TV show “The Simple Life” in 2003. Over the past decade, Richie has grown from a tabloid staple into the driving force behind several fashion labels, and she has served as a mentor on NBC’s “Fashion Star” since the show debuted in March 2012.

Today, Richie’s fashion labels continue to grow. Launched in 2008, House of Harlow 1960 is her accessories line and includes jewelry, shoes, eyewear and bags. Winter Kate is her mid-priced bohemian casualwear brand, and it debuted in 2010. Each is designed to appeal to women with fashion sense that is both vintage and modern, and they can be worn in any environment and still convey confidence and style.

More than a hands-on designer, each new stage of Jessica Simpson’s life is reflected in her fashion collection, and during the past year, her experiences have been truly life-changing. These milestones have included motherhood to daughter Maxwell Drew, born in May, and a second child due this summer, the growth of her eponymous fashion collection and a second season as a fashion mentor for up-and-coming designers on NBC/Universal’s hit reality show, “Fashion Star.”

Ever since their first appearance in a comic book created by Kevin Eastman and Peter Laird in 1984, the Teenage Mutant Ninja Turtles (TMNT) have become a worldwide phenomenon seen in practically every available medium and product form. After more than 350 half-hours of television, four live-action and animated films and one of the top 10 bestselling action figure and toy lines of all time, the Turtles show no signs of slowing down even as tastes and technology have changed greatly during their 29 years.

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