CapcomCapcom plans to remain authentic even as it expands its licensing and consumer products reach. By Bianca Herron

In an effort to keep its brands relevant and evergreen, Capcom USA transitioned John Diamonon from its marketing to licensing team as the Director of Licensing and Consumer Products two years ago. Diamonon had spent the prior seven years working on the Street Fighter, Marvel vs. Capcom (MvC), Resident Evil and Mega Man franchises.

“One of my favorite projects was working with Marvel on MvC and learning the intricacies of third-party brand integrations,” Diamonon says. “This turned me on to licensing and the transition was a natural progression in my career. Licensing and marketing need to work in tandem to execute the long-term vision of a brand.”

Diamonon notes that licensing allows Capcom – a subsidiary of Capcom Co. Ltd., which markets, develops and distributes interactive entertainment software for all gaming platforms and consumer products in North and South America - to extend the reach of its brands to a wider audience and a more diverse demographic through a variety of product categories and channels.

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