In the entertainment world, the work involved with a film or television show does not stop with the final edit. Instead, it continues through many different avenues, including the merchandising related to the production.

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The team at Redasign Studio has a solid background in design, product development and licensing and is quietly building strong merchandising programs for its clients. Slow and steady wins the race, but in the case of this boutique agency, so does small and agile.

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An immensely popular digital property is expanding its reach into the off-line world while maintaining a strong connection to its core business. Moshi Monsters, a free online world aimed at children ages six to 12, this fall will make its second foray into video games following a record-setting console gaming debut in 2011.

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At Hasbro, not everything is fun and games. There are also fashion products, movies, television shows, digital apps and a variety of innovative ideas to tell the story of the company that introduced the world to iconic products such as Mr. Potato Head, the Monopoly game or one of the first action figures, G.I. Joe.

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For Joel Barnett, there’s more to licensing a brand than just placing a name on a product and putting it on store shelves. Barnett, the owner of Irvine, Calif.-based boutique licensing agency Brentwood Licensing, believes in understanding the needs of his clients and what makes their brands unique.

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The publishing business may have changed a lot over the last decade, but that doesn’t mean established companies can’t build on past success. Andrews McMeel Publishing sees great opportunities ahead that should lead to more decades of leadership.

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Some firms might focus on supplying only one end of the market, but that is not the case at Concept One Accessories, CEO Sam Hafif says. “We are very diverse,” he asserts. “We supply everyone from Walmart to Saks Fifth Avenue.”

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For pet owners and anyone with a deep love and concern for animals, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is one of the most recognized nonprofit organizations in the country. As a household name in the pet world reaching hundreds of millions of people through online and television advertisements, the ASPCA name carries considerable weight and value, especially among cause-conscious consumers.

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