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Michigan State University’s licensing efforts give its students, staff and alumni the opportunity to show their support for the school year-round while financially supporting student programs and scholarships.

By Jim Harris

The Michigan State University Spartan is more than just a representation of the school’s nationally known athletic programs. The Spartan is a symbol of the pride that students, staff and alumni take in the university – a pride that extends well beyond football and basketball seasons.

“Our students and fans have a vested interest in the university, are passionate about it and want to continue supporting it not just during a season, but year-round,” Director of Licensing Samantha Stevens says.

Established in the mid-1980s as a way to protect the university’s image by making sure the Spartan brand and related marks and logos were being used properly, MSU’s licensing program has evolved into a way for the public institution of higher learning to tell its story beyond the East Lansing, Mich., campus.

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Fans that visit the NASCAR speedways will not only get to experience an exhilarating race, but now they can conveniently shop a wide range of high-quality NASCAR merchandise. Thanks to Fanatics, the market leader for officially licensed sports merchandise, NASCAR fans can shop the largest selection of at-track products in the Fanatics Trackside Superstore, including an expanded selection of women’s and kids’ items. 

“A merchandise center will provide a more personal, organized, comfortable and convenient shopping environment for our fans,” said Steve Phelps, NASCAR executive vice president and chief marketing officer. 

The at-track shop also will feature an area for fans to meet their favorite drivers, along with an interactive customization center where customers can create their very own personalized NASCAR gear. This new one-stop shop offers fans a real reason to race to the speedways. 

“We have taken the time to listen to what the fans, teams, drivers and NASCAR were asking for and look forward to using our market-leading scale, technology and production capabilities to deliver an improved and entertaining shopping experience for years to come,” said Ross Tannenbaum, president of Fanatics Authentic.

Check out a sneak peek of the at-track shop below.

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The Halo sci-fi franchise is adding licensed products and licensees and expanding its market to boys ages eight to 14 and into Mexico, Latin America, Europe, Australia and New Zealand.

Celebrating its 15th anniversary, the Halo franchise is an award-winning collection of properties with more than $5 billion in worldwide sales to date that has transcended video games and grown into a global entertainment phenomenon. In 2004, the Halo Franchise pursued a dedicated licensing program with the release of Halo 2. Since then, more than $1.5 billion in Halo consumer products have been sold worldwide.

The list of licensed products includes action figures, apparel, accessories, construction toys, novels, comics, video and music. “We‘ve got a pretty broad licensing program,” Director of Consumer Products John Friend emphasizes. “We’re involved in everything from toys and collectibles through all categories of soft goods, some home goods and then including films, DVD publishing and digital sell-through of original programming, such as Halo 4: Forward Unto Dawn on Netflix.”

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