pepsimoji

The Joester Loria Group elevates the Pepsi Emoji experience with a new collection of Pepsi Emoji licensed products launching this summer.

By Chris Petersen

From world music tours to backyard barbecues – it’s safe to say that where there’s a good time this summer, Pepsi will be there. And as social media makes it possible for the concertgoers and the cookout kings to stay in touch with each other, Pepsi will be there, too.

This summer, Pepsi is rolling out its innovative PepsiMoji campaign that encourages consumers to “Say It With Pepsi” as they share their summer fun across various social media platforms. The U.S. campaign features more than 200 custom-designed emojis that will appear on Pepsi bottles and marketing materials, encouraging consumers to collect and share them over social media. These unique and fun designs also will appear on a collection of licensed products over the course of the summer, and helping Pepsi build that side of the campaign has been The Joester Loria Group (JLG), one of the world’s leading licensing agencies.

Yo1

As bold as it might seem, calling YO-KAI WATCH a “phenomenon” in its native country of Japan is actually an understatement. The animated show, manga and video game property has reported more than $2 billion in licensed retail merchandise sales (excluding music, games and publishing) since its debut less than two years ago.

The YO-KAI WATCH™ series has been the top-rated animated show for kids ages 4 to 12 years old on TV TOKYO, and more than 8 million Nintendo 3DS™ video game units and 200 million Medals have been distributed in Japan. Earlier this year, Forbes dubbed YO-KAI WATCH “The New Pokémon” because of its sales numbers and broad appeal to children, especially boys.

With the brand’s proven track record in its homeland, it shouldn’t come as a surprise that its creators are hoping to duplicate its success. 

Energizer1

When Energizer comes to mind, most thoughts turn to the pink marching bunny that keeps going and going and going.  While the Energizer Bunny is our first association, consumers know that he won’t stop marching or beating that drum because he’s powered by long-lasting Energizer® batteries. Strong consumer confidence and trust has allowed Energizer to expand beyond its core categories of batteries and portable lights into a rapidly growing licensing program.

The Energizer brand has 98 percent global awareness thanks to its reliable products and recognizable Energizer Bunny mascot. Additionally, the company’s legacy brand, Eveready®, is known worldwide for providing families with value-driven quality solutions in power and light. Licensed products, like mobile accessories, portable power, household lighting, automotive batteries and accessories, have expanded the brand’s reach worldwide. “Just like the Energizer Bunny, our brands keep going,” Chief Consumer Officer Michelle Atkinson says. 

Allsop1

More than 50 years ago, Ivor “Buss” Allsop created the Ski Boot-In, which was a new and more effective means of drying ski boots. In time, the company that became Allsop Inc. added cleaning products for the burgeoning audio cassette and VCR market. Today, the company is known for its wide line of products that include mobile phone accessories, monitor stands, CD and DVD storage, and mousepads.

No matter what type of product it is, Allsop Inc. has developed it with an emphasis on solving a problem for the consumer in an innovative fashion. COO and Co-President Ryan Allsop says this has been the guiding principle of the company since 1965, and the current generation of family leadership is committed to following that principle. “Our strength is not me-too products and filling the pipeline; it’s about finding that product niche,” Allsop says. 

Ea1

It’s good to have a property that appeals to everyone, and Electronic Arts (EA) Inc. and PopCap Games have captured a broad audience with their “Plants vs. Zombies” game. “We appeal to ages three to 103,” EA Senior Manager of Production Management and Brand Licensing Shana Doerr declares.

But the game’s battles with ghouls do not feature the same gory action featured on “The Walking Dead.” Instead, “It’s cartoon violence,” she asserts, comparing it to the classic Road Runner cartoons. “The zombies are constantly coming up with plans to get your brains, but they’re not so smart.”  

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