Aspca1Cause marketing is a powerful retail incentive, and it is one that the ASPCA® (The American Society for the Prevention of Cruelty to Animals®), the first animal welfare organization in North America, expertly utilizes to support its mission. Recently, the organization has started working on a number of fronts to support its mission of protecting the welfare of animals through a variety of national programs including anti-cruelty, community outreach and animal health services.

Michael1People who live in large urban areas often take for granted the seemingly endless retail options near their homes or jobs. If they can’t find an item of clothing or type of electronics or unit of furniture at one place, they can easily find another establishment to cater to their needs. Residents of smaller towns, however, do not have as many options, but they are still important consumers. With less competition, some small-town retailers might focus less on service and price – what is the consumer going to do? – but that is not the case with Michael Rossy Ltd.

Kc1The family ownership at the helm of K.C. Confectionery Ltd. has led its candy business through the last 90 years with a combination of innovative technologies and old-school sensibilities. Ashmeer Mohamed praises his family’s dedication to bringing the latest technological advances into the company’s facility in Trinidad and Tobago while maintaining handshake agreements with distributors who have worked with K.C. Confectionery for decades.

Church1Not many firms could say that they are stronger than ever after nearly 170 years of business, but Church & Dwight Co. Inc. certainly can. The Ewing, N.J.-based company not only is a consumer packaged goods leader in the United States, but it also manufactures household and personal care items used in 115 other countries.

Director of Licensing Tammy Talerico says Church & Dwight has several “power brands” that keep it growing strong. These include OxiClean laundry additives, Trojan condoms, Spinbrush battery-powered toothbrushes, Nair hair-removal products, First Response pregnancy kits, XTRA value laundry detergents and Orajel oral pain relief products.

Nicole1The evolution of Nicole Richie has taken place in full view of the prying public eye. The fashion icon has come a long way since she burst onto the scene in the reality TV show “The Simple Life” in 2003. Over the past decade, Richie has grown from a tabloid staple into the driving force behind several fashion labels, and she has served as a mentor on NBC’s “Fashion Star” since the show debuted in March 2012.

Today, Richie’s fashion labels continue to grow. Launched in 2008, House of Harlow 1960 is her accessories line and includes jewelry, shoes, eyewear and bags. Winter Kate is her mid-priced bohemian casualwear brand, and it debuted in 2010. Each is designed to appeal to women with fashion sense that is both vintage and modern, and they can be worn in any environment and still convey confidence and style.

Jessica1More than a hands-on designer, each new stage of Jessica Simpson’s life is reflected in her fashion collection, and during the past year, her experiences have been truly life-changing. These milestones have included motherhood to daughter Maxwell Drew, born in May, and a second child due this summer, the growth of her eponymous fashion collection and a second season as a fashion mentor for up-and-coming designers on NBC/Universal’s hit reality show, “Fashion Star.”

Logicsource1With so many print procurement management companies in existence, the brain trust behind LogicSource quickly realized it would have to do something drastically different to stand out in the marketplace. President and CEO David Pennino says his company accomplished this by 1) offering a flexible approach to client engagement including offerings in co-sourcing, advisory services and technology; 2) expanding the categories of procurement they could address to include packaging and in-store operational items; and 3) performing an exhaustive analyses of potential customers’ operations on its own dime, a far cry from the standard practice of having clients pay for this service up-front.

Tmnt1Ever since their first appearance in a comic book created by Kevin Eastman and Peter Laird in 1984, the Teenage Mutant Ninja Turtles (TMNT) have become a worldwide phenomenon seen in practically every available medium and product form. After more than 350 half-hours of television, four live-action and animated films and one of the top 10 bestselling action figure and toy lines of all time, the Turtles show no signs of slowing down even as tastes and technology have changed greatly during their 29 years.

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