Brentwood1For Joel Barnett, there’s more to licensing a brand than just placing a name on a product and putting it on store shelves. Barnett, the owner of Irvine, Calif.-based boutique licensing agency Brentwood Licensing, believes in understanding the needs of his clients and what makes their brands unique.

Andrews1The publishing business may have changed a lot over the last decade, but that doesn’t mean established companies can’t build on past success. Andrews McMeel Publishing sees great opportunities ahead that should lead to more decades of leadership.

Conceptone1Some firms might focus on supplying only one end of the market, but that is not the case at Concept One Accessories, CEO Sam Hafif says. “We are very diverse,” he asserts. “We supply everyone from Walmart to Saks Fifth Avenue.”

Aspca1For pet owners and anyone with a deep love and concern for animals, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is one of the most recognized nonprofit organizations in the country. As a household name in the pet world reaching hundreds of millions of people through online and television advertisements, the ASPCA name carries considerable weight and value, especially among cause-conscious consumers.

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