Thanks to the array of hit films and properties from Universal Pictures, Universal Partnerships & Licensing has the opportunity to create desirable licensing, branding and marketing programs. Part of NBCUniversal, Universal Partnerships & Licensing leverages the inherent brand strength within each title. It reviews the film’s target audience and script, and takes into account whether the title is a sequel.

With more than 200 years in the gun manufacturing business, Remington – America’s oldest gun manufacturer – is synonymous with quality and craftsmanship in firearms, ammunition and periphery products. The company is now bringing the Remington experience directly to consumers by offering the full outdoorsman experience to its loyal customer base.

In the days before billion-dollar national TV contracts, interleague play and social media, there really were only two ways to see your favorite baseball players. You could either buy a pack of baseball cards, or you could sit in the stands and see them in person. Those are still viable options, of course, but there have never been as many ways for baseball fans to get as close as possible to their favorite players as there are now.

When a new kid comes to school, the rest of the students are quite curious about their new classmate. The new student, however, is typically shy and takes awhile to get comfortable in his or her new surroundings.

As it prepares for Licensing Expo 2012, Cartoon Network Enterprises couldn’t be in a more advantageous position, says Vice President of Consumer Products Pete Yoder. “This year’s Licensing Show comes at an amazing time for Cartoon Network in general,” he says. “The ratings couldn’t be stronger and our brands have great buzz and retail excitement around them.”

Rubie’s Costume Co. Inc. has developed a worldwide presence that keeps its costumes in demand throughout the year. As the Beige family has come to know since they founded the company and oversaw its international growth, different cultures seek costumes for a variety of celebrations.

For instance, in Germany, Rubie’s peak season is Fashing, a traditional celebration that culminates with the beginning of Lent. In England, Rubie’s retail distributors demand the fanciest costumes for masquerade parties that take place year-round.

The idea of product licensing is not the first thing that comes to people’s minds when they think of the Metropolitan Transportation Authority (MTA). But, as Director of Marketing and Communications Mark Heavey says, it is playing an increasingly strong role in the MTA’s business.

Based in New York City, the authority manages the city’s bus and subway transit and the Long Island and Metro-North railroads, transporting over 8 million daily customers. “The MTA was formed 1968 to oversee all of those public transportation entities,” Heavey explains.

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