Some firms might focus on supplying only one end of the market, but that is not the case at Concept One Accessories, CEO Sam Hafif says. “We are very diverse,” he asserts. “We supply everyone from Walmart to Saks Fifth Avenue.”

For pet owners and anyone with a deep love and concern for animals, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is one of the most recognized nonprofit organizations in the country. As a household name in the pet world reaching hundreds of millions of people through online and television advertisements, the ASPCA name carries considerable weight and value, especially among cause-conscious consumers.

Animal Planet has been a leader in the toy and pet categories for more than 10 years. Four years ago, Discovery Communications retained The Joester Loria Group (JLG) to further develop and execute the licensing programs for Animal Planet.

Thanks to the array of hit films and properties from Universal Pictures, Universal Partnerships & Licensing has the opportunity to create desirable licensing, branding and marketing programs. Part of NBCUniversal, Universal Partnerships & Licensing leverages the inherent brand strength within each title. It reviews the film’s target audience and script, and takes into account whether the title is a sequel.

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