Kitchenaid1 After more than 90 years, KitchenAid stays successful by keeping focused on its end-users, Global Business Unit Director Michael Huie says. “No one knows our consumer like we do,” he says.

The Saint Joseph, Mich.-based KitchenAid is a brand of Whirlpool Corp. and specializes in products for the kitchen. These include small appliances like its stand mixer; major appliances, such as dishwashers; kitchenwares; cookware; bakeware; tools; and gadgets. KitchenAid’s history goes back to 1919, when an executive for a commercial appliance company created the Model H-5, the first stand mixer for use in homes.

Electrolux1Some companies are resistant to change, but not AB Electrolux. Instead, the Stockholm-based company has found success by evolving along with the business environment, according to Head of Electrolux Global Brand Licensing Matthew Young.

To the point, in the last few years, Electrolux started focusing on licensing its brands, for selected categories and with the right partners. The brands include Electrolux, Eureka, Frigidaire, Tappan, AEG, Zanussi and Kelvinator. Young says it is searching the United States and Canada for licensing opportunities.

Calego1Creating, designing, producing and selling licensed products around the world are Calego International’s specialties. The company has become well known in licensed and branded products, and it is able to provide a higher level of expertise from conceptualization to final production.

“We are committed to coming up with products that consumers know will last,” President Stephen Rapps says. “We want to make a quality product that has value because the consumers and retailers will come back to us for doing that. We will not produce an inferior product that has no value.”

Aalmg1With regular appearances on TV including an upcoming reality show, a new book slated for this summer and successful launches of bedding and furniture lines, Jennifer Adams is becoming a household name in more ways than one. But the kind of success Adams has experienced doesn’t come without a lot of strong partnerships, and she says All-American Licensing & Marketing Group (AALMG) has been an important one for her.

“All-American has been phenomenal,” Adams says. “It was just an instant connection, I could tell that they just get me.”

Pacman1When Pac-Man launched in Japan more than 30 years ago, no one could have foreseen the lasting impact of this pellet-eating maze navigator. But today, Pac-Man stands as one of the most recognizable animated characters on the planet. 41 Entertainment, Namco Bandai Games and Arad Productions are all confident that the retro strength of the brand – along with its ability to win over new fans – will propel Pac-Man forward for more decades to come.

“Pac-Man is the ultimate good guy, and the game takes only a minute to learn but a lifetime to master,” explains Avi Arad, president of Arad Productions and executive producer of the upcoming “Pac-Man and the Ghostly Adventures.”

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