1 Mass Effect Normandy

EA’s licensed products give players more of its games’ worlds with a player-first mentality.

By Alan Dorich

Electronic Arts (EA) Inc. follows a “player-first mentality” in every move it makes, Licensing Director Ryan Gagerman says. “We’ve used that as our guiding principle, which is, if it’s good for the player, it’s good for us as a company,” he explains.

Redwood City, Calif.-based EA is a leading producer of interactive entertainment software, including games, content and online services for Internet-connected consoles, personal computers, and mobile phones and tablets. The company’s portfolio includes such popular titles as EA SPORTS MADDEN and FIFA, Battlefield, Dragon Age, Plants vs. Zombies and Mass Effect.

EA has extended its player-first philosophy into the licensing of products based on its games, Gagerman says.  Working with companies that understand the video game industry and are able to offer products that fit the culture or DNA of the game in question, is how EA selects those its partners with.


Lisa Frank’s iconic unicorns, puppies, kittens and tigers are enchanting a new generation of ‘tweens and twenty-somethings in a renewed upsurge of licensing interest.

By Russ Gager

Evolving a brand with the times is a tricky business, especially when you are Lisa Frank, whose eponymous company has been synonymous since the 1980s with rainbow-hued stickers, stationery and school supplies featuring rainbows and adorable unicorns, puppies, pandas, kittens and tigers. Frank’s intense colors – which are printed using a proprietary mix of four inks – appeal to youngsters at that impressionable age when the world still seems filled with possibilities for inspiration, happiness and joy.

Examples of Lisa Frank’s brightly colorful artwork can be found on the company’s Facebook page. Here the works of art are paired with humorous and motivational sayings. For example, in one piece of artwork, waterfowl waddle against a background of snowflakes above the inscription, “Why Walk When You Can Dance?” Bunny gardeners harvest chicks and tulips, yellow puppies salivate over dog bone sundaes and unicorns jump over the moon.

Adults of a certain age – usually in their 20s and 30s now – recall the ubiquity of Frank’s many licensed products in grammar school. One thirty-something recalls that everybody in his grammar school – and not just the girls – seemed to have a Lisa Frank folder. Cumulative retail sales of Lisa Frank products have exceeded $1 billion since the company was founded. With that deep of a market penetration, Lisa Frank’s brand is a valuable property

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