With more than 200 years in the gun manufacturing business, Remington – America’s oldest gun manufacturer – is synonymous with quality and craftsmanship in firearms, ammunition and periphery products. The company is now bringing the Remington experience directly to consumers by offering the full outdoorsman experience to its loyal customer base.
This includes anything from a wide range of accessories to supplement its core business, to certifying shooting ranges, hunting lodges and sporting dog-training facilities as official ambassadors of the Remington lifestyle, according to Patricia Rickard, director of global licensing.
“We want to create a complete experience for our customers,” Rickard says. “The consumer will be able to enjoy the outdoors with our world-class firearm products, as wells as with a variety of related accessories to complement their outdoor lifestyle.”
Remington Arms Co. LLC is headquartered in Madison, N.C., where it designs, produces and sells sporting goods products for the hunting and shooting sports markets, as well as military, government and law enforcement industries. The company was founded in 1816 in upstate New York, and today it stands as one of the United States’ oldest continuously operating manufacturers.
Remington has extended its branding to various outdoor- and hunting-related products for some time. Remington loyalists can purchase everything they need for an outdoor experience, from Trail Steaks beef jerky, cutlery, and all outdoor gear and accessories, even Remington wheels for their trucks. They can also enjoy the indoors by playing interactive video games featuring Remington virtual products.
Remington’s latest initiative involves certifying shooting ranges and hunting lodges throughout the United States as official “Remington Academies.” Through this program, a Remington Academy will demonstrate how to use the latest products from Remington. Along with firearms, these products will include clothing, footwear, ear and eye protection, and related items.
According to Rickard, because so many members of the Remington workforce – from upper-level executives to employees on the shop floor – are avid outdoorspeople themselves, the company is selecting facilities for certification based many times on employee suggestions.
Going to the Dogs
Another similar initiative has Remington certifying sporting hunting dog training facilities. Remington already has licensing agreements in place for kennels, beds, carriers and dog training products, and Rickard says offering certified training for hunting dogs will “close the circle” on the sporting dog segment for the company.
“Now, by having Remington sporting dog training facilities with our stamp, consumers can obtain this valuable experience, as well as try our licensed products in this segment,” Rickard adds. “By certifying these facilities, we also support the licensees, whose products are provided to the users as part of the certification.”
Experiential branding programs like the latest initiatives from Remington will thrive, according to Rickard, thanks to the loyalty exhibited by its customers. At the same time, the company has shown its loyalty to them by expanding its product offerings through several acquisitions over the years.
For example, now that Remington is owned by the Freedom Group – a worldwide designer, manufacturer and marketer of firearms, ammunition and related products for the hunting, shooting sports, law enforcement and military markets – it can offer customers a variety of additional products in the firearm arena from sister American companies that include Bushmaster, Marlin Firearms and Dakota Arms.
“We are complementing the whole package for our core customers not only through acquisitions, but also through our licensing programs,” Rickard says. “We partner with licensees that share our passion for Remington and can bring additional high-quality product offerings for our consumers.”
According to Remington, one of its main focuses has been assisting conservation and youth organizations. The company says it recognizes the importance of national and state organizations and the fact that their role is critical to the future of our wildlife and hunting resources, as well as to the shooting industry.
“Whether it is with our efforts on behalf of the wildlife residing in ‘Remington Country’ or with special programs established to educate individuals regarding proper conservation practices or hunter safety – Remington is there,” the company states.
Remington is involved with numerous shooting and youth organizations, including Amateur Trapshooting Association, National Shooting Sports Foundation, the Boy Scouts of America, the Sporting Arms and Ammunition Manufacturer’s Institute and National 4-H Shooting Sports.
The company also has relationships with numerous conservation organizations including California Waterfowl Association, Quail Unlimited, Rocky Mountain Elk Foundation, Friends of NRA, Texas Wildlife Association, Izaak Walton League of America, Safari Club International and Whitetails Unlimited.
Time to Celebrate
This year marks the 50th anniversary of Remington’s Model 700, which was introduced in 1962 as a bolt-action rifle that delivers unparalleled accuracy and dependability. The company has marked the occasion with the release of the Model 700 BDL 50th anniversary rifle, a limited-edition design.