Sometimes a girl needs a whole new look, and that includes her digs. maurices keeps that in mind. In fact, maurices is so committed to serving its customer and understanding her needs that it has given her a name — but they won’t reveal what it is. Every lady has secrets, right?
maurices’ stores are even getting a makeover for her. The new azure-and-white décor is feminine and flirty, with florid fixtures and ceramic tile flooring. The signature front double doors are azure as well. Dressing rooms are spacious, with seating areas for fashion shows among friends.
“The goal was to create a fun, inspiring experience,” President George Goldfarb says. “And the new design makes it easier for customers to find what they want.”
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Operating an independent grocery store in New York City is more challenging today than in decades past. Increasing competition from national chains that previously didn’t have a presence in the city, as well as rising rents, can be daunting obstacles for owners.
Customer needs have also changed. Although the city has always been known as the nation’s “melting pot,” ethnic and cultural lines are now even more diffuse and numerous.
“The needs of our stores used to vary by the borough – now they’re different pretty much from one block to the next,” says Dennis Wallin, vice president of retail development for Alpha 1 Marketing.
Read more: Krasdale Foods
Since its inception in 1989, H2O+’s business model has truly evolved. Founder Cindy Melk, an entrepreneur and ocean-lover at heart, along with her R&D team launched the skin and body care brand in the U.S. with innovative gel-based, oil-free formulas that were viewed as more natural alternatives to traditional heavy creams and lotions. Her original brand vision was to harness the power of the ocean to create water-based beauty care products that protect and transform the skin. As the company celebrates its 25-year anniversary in 2014, that concept has not wavered.
From its Chicago base, H2O+ came into the marketplace via free-standing retail stores in prime shopping street and mall destinations in North America. Melk then cued the company up for worldwide success in an unorthodox manner. Instead of taking the standard route through Europe, the brand debuted on the international scene in reverse fashion; H2O+ was one of the very first skincare brands to successfully launch in the Chinese market and by doing so gained an early and very strong and valuable foothold in Asia.
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As one of the world’s largest hair salon brands, Great Clips was built on the principles of giving customers the highest level of care and convenience for their hair. The company has grown to encompass almost 3,600 franchised salons in the United States and Canada, and continues to grow each year because customers know they can expect to get great service every time they walk through the door. CEO Rhoda Olsen says the core concept behind the company’s success is simple, but Great Clips never stops working to ensure customers get the best experience from any Great Clips salon they visit.
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In terms of function, there isn’t a big difference between a pair of shoes and a set of car tires. Each serves a similar basic purpose – getting a person from one place to another – only on a much different scale. Work shoe wearers and drivers also have similar expectations for the products such as grip, performance and durability.
For more than 100 years, iconic tire brand Goodyear has applied many of the qualities and materials of its tires to the soles of shoes. After seeing success with footwear in the international market for the past several years, the company is now looking to expand its shoe licensing efforts to the U.S. market.
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Ranked among the top 100-U.S. drug store chains by pharmacy dollar volume, Family Pharmacy has lived according to its “Best Service and Low Prices” motto since its founding in 1977. The company is based out of Ozark, Mo., and has served thousands of families in southwest Missouri since owner Lynn Morris started the company more than 35 years ago.
“We have very attractive stores, and our niche is based on our focus on customer service level,” Morris says. “We believe no one does it better because providing a first-rate experience is engrained in our culture.”
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If the parents know it and love it, if the grandparents know it and love it, there’s a great chance they’ll buy it for the kids. The trick is, the kids have to love it, too. To the younger generation, for kitschy to be cool, old has to seem new.
That’s the beauty – and challenge – of vintage brands.
Maximizing the captivating potential of retro is the task of Michael Connolly, head of global consumer products at DreamWorks Animation, the Hollywood studio that has produced such franchises as Shrek, Madagascar and Kung Fu Panda.
“Vintage is in – from Lucky Charms to Jack Daniels,” Connolly says. “But it’s been in for 20 years now. It’s not a trend anymore, it’s a market.”
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The plus-size women’s apparel market – sizes 14-32 – is growing fast. The average American woman has moved from a size 8 to a size 14 over the past 40 years. Every 10 years, the average increases one size and 10 pounds. The plus-size market reached $16.2 billion in 2013 – and will no doubt continue to increase since more than half of American women are plus-size but plus-size clothing accounts for only 19 percent of apparel sales in the United States.
Avenue, a national specialty retailer for plus-size women, is positioned to take advantage of its burgeoning target market. The New Jersey-based company, founded in 1983, operates 283 stores, mostly in strip centers across the country, and a growing e-commerce business. It sells modern, fashionable clothes at affordable prices, targeting a customer who is 35 to 65 years old and has an average annual household income of $65,000.
Read more: Avenue
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