Jan. 17, 2013 - Global Icons, a premier brand licensing agency, announced today its exclusive worldwide representation agreement with Diamond Foods, Inc., a leading snack food company. Leveraging the brand’s irresistible flavors and delightful popcorn-making experience, Global Icons will strategically introduce the brand into a diverse range of categories including popcorn seasonings, snack mixes, popcorn makers, and play activity toys. These new product lines will reflect the same commitment to quality and taste that the “King of Kernel” is known for, and celebrate the tradition of Pop Secret as “the perfect movie night partner.”
“The partnership between Diamond Foods and our Pop Secret brand with Global Icons will be integral to bringing new excitement to the category and our trading partner relationships by stimulating new distribution opportunities, and offering consumers new ways to embrace and enjoy our Pop Secret brand,” said Andy Allcock, Pop Secret director of marketing. “The addition of Diamond Foods and its Pop Secret brand to our brand portfolio brings many exciting opportunities with the premium snack food brand. As consumers continue to make time for at-home entertainment, the Pop Secret licensed product offerings will provide families more options for making snacking and entertaining at home convenient, flavorful and fun,” said Bill McClinton, senior vice president of licensing at Global Icons.