NY41153Jan. 15, 2013 - W.R. Case & Sons Cutlery Co., America's foremost manufacturer of premium, handcrafted pocket knives, and Carhartt, America's premium work wear brand since 1889, today unveiled the Carhartt Knives by Case collection. Rugged, reliable, and boasting the unmistakable durability that has become synonymous with these two storied brands, the Carhartt Knives by Case collection will include 22 individual models, all of which are made in the U.S.A.

"Carhartt and Case share an unparalleled and rich history," said Ed Jessup, vice president, sales, W.R. Case & Sons Cutlery Co. "The quality craftsmanship that has defined each of the brands since 1889 is at the heart of each knife and is encompassed by a style that will sincerely resonate with the Case and Carhartt consumer. We could not be more proud or excited to have this opportunity to manufacture and deliver these exciting new knives." Each knife in the collection will feature Tru-Sharp surgical steel blades with a Strong Shoulder Grind, Case's special grinding process that gives added strength and rigidity to the knife blade at the tang area. Inspired by some of the best known custom makers, the Strong Shoulder Grind offers a feature reserved only for special Case knife collaborations like the Carhartt by Case collection. Further enhancing the distinct look and texture that compliments the hard work ethic of the Carhartt consumer, the stainless steel blades will also feature a Scotch-Brite brushed finish. This same brushed finish can also be found on each knife's Lazy Duck-shaped bolster inspired by the traditional back pocket stitching style of the same name found on Carhartt clothing. The knives will be packaged in a distinctive two-piece box that features Carhartt-themed artwork. Certain patterns will also be available in attractive clamshell packaging. "Like Carhartt's legendary work apparel, Case Knives are built to the highest standards of handcrafted quality which makes it a perfect extension of the Carhartt brand," said Rick Fecowicz, director of licensing at Carhartt. "They understand what is essential to Carhartt's core consumer and have delivered an exceptional accessory offering Carhartt durable DNA through and through."

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  • LAS VEGAS, Nevada, June 18, 2018 (GLOBE NEWSWIRE) -- Engaged Nation today announced that Massage Envy will implement Engaged Nation’s patent-pending REACH gamified marketing system to promote its new Total Body Stretch service featuring the proprietary Streto Method as well as the brand’s partnership with the PGA TOUR.

    Engaged Nation created a customized, digital golf game to support Massage Envy’s new service rollout. Dubbed the “Massage Envy Open,” the new game combines golf-themed graphics and unique design elements with classic, midway-style gameplay to create a fun, interactive experience designed to entertain and reward participants. Players will be given the opportunity to play the game multiple times per day and earn entries into a grand prize drawing. The promotion is scheduled to run for one month and features a grand finale drawing where one player will be awarded a year of free Total Body Stretch services.

    “We are excited about working with Engaged Nation to provide a new, interactive way for customers to learn about our exciting Total Body Stretch service,” said Jeanna Corley, Vice President, Marketing at Massage Envy. “The interactive program they have developed will help increase awareness about our new Streto Method, while helping customers directly engage with us on a platform that highlights our position as the Official Massage Sponsor of the PGA TOUR. We believe the program will not only entertain and engage customers but help to drive on-site visits and incremental revenue.”

    Combining over 15 years of massage expertise with the latest stretch research, Massage Envy’s Streto Method is a series of prescribed movements that deliver more than people can achieve by stretching on their own. Regular assisted stretching increases flexibility, which improves mobility, leading to better performance.

    “It’s great to partner with a prestigious brand like Massage Envy,” said Engaged Nation CEO Jerry Epstein. “We are proud to be associated with such a forward-thinking company. We’re excited about launching the Massage Envy Open online program to help Massage Envy increase engagement with its customers and support its revenue objectives.”

    Interested parties may go to massageenvyopen.engagednation.com to play in the Massage Envy Open and earn entries to win one year of Total Body Stretch services.


    About Engaged Nation 
    Founded in 2008, Engaged Nation is the leader in strategic gamified marketing with its patent-pending REACH™ system. Using multiple digital platforms that educate and entertain, REACH™ creates a customer engagement cycle that repeatedly engages, incentivizes and retains existing customers, reactivates dormant customers, drives new customer acquisition, and creates true brand ambassadors who generate significant incremental revenue for businesses. For more information about the company’s suite of gamified digital engagement products, please visit www.engagednation.com or call 702-778-0701. 

    About Massage Envy 
    Massage Envy, based in Scottsdale, Arizona, is a national franchisor and, through its franchise locations, is the leading provider of therapeutic massage and skincare services, and proprietary assisted stretching service, Total Body Stretch. The Massage Envy franchise system is, collectively, the largest employer of massage therapists and estheticians, with more than 35,000 dedicated wellness professionals that provide best-in-class service to over 1.65 million members. Founded in 2002, Massage Envy has more than 1,180 franchise locations in 49 states that have together delivered more than 100 million massages and facials. For more information, visit www.massageenvy.com, or follow us on Twitter @MassageEnvy and Facebook, www.facebook.com/MassageEnvy.

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