Dec. 21, 2012 - Luminate, Inc., the worldwide leader in making digital images interactive, today publicly debuted its unique Visual Targeting offering to help transform static images into robust branding experiences. L'Oreal's Garnier division is just one of several global brands that experienced a significant brand lift from Luminate-enabled Visual Targeting campaigns during the pilot period.
Luminate has long employed a unique image recognition system that combines visual algorithms with human crowdsourcing. Now through the Visual Targeting offering, Luminate's human category experts identify visual cues relevant to brands – markers that indicate a mood or lifestyle, categories of products, or even specific products that look similar to those in catalogues— and this information is coded and embedded within images. As a result, marketers can dissect and target what's in an image at a remarkably granular level and serve highly relevant brand messages to the "right" consumer at the precise time of engagement. This novel approach allows for significant personalization of the message. "Visual Targeting opens up the 40% of the web's real estate that was previously inaccessible to brands–the content inside images," said Chas Edwards, CRO and Head of Publisher Development at Luminate. "We are extremely pleased to publicly announce this program, particularly with the support of forward-thinking brands such as Garnier that understand the power of images. Witnessing the success of our early Visual Targeting customers is inspiring as we continue to reshape what images can do for the Internet experience."