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July 7, 2014 — General Mills is tapping into the latest consumer-driven food trends with its new lineup of product innovation launching this summer. Cheerios Protein cereal, LÄRABAR RENOLA grain free granola, Chex Gluten Free Oatmeal, nacho cheese blasted Old El Paso taco shells, Suddenly Salad made with whole grains, indulgent Pillsbury Melts filled cookies and Häagen-Dazs Triple Sensations ice cream are among the more than 150 new products appearing across the U.S. and around the world.

General Mills offers an overview of new products in its new product look book, available on the General Mills corporate blog, A Taste of General Mills.

“Everything we do starts with the consumer in mind, and in Fiscal 2015 we’re applying this consumer first mindset across our portfolio,” said Ken Powell, General Mills Chairman and Chief Executive Officer. “Through a deep understanding of our consumers – what foods they like, where they shop and how they like to cook - we are rapidly addressing their needs with products that offer relevant health news, increased convenience, superior taste and product quality.”

Powell and other General Mills executives will discuss the company’s innovation-fueled plans for growth for Fiscal 2015 at its investor day event at the New York Stock Exchange on Tuesday, July 8. A webcast of the company’s Investor Day presentation will be available in the Investor section of GeneralMills.com.

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