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June 11, 2014 - Today, Lowe's underscored its commitment to advancing retail innovation as it introduced Lowe's Innovation Labs and the first concept to come out of the lab, the Lowe's Holoroom. Lowe's created Lowe's Innovation Labs to build new technology to solve common consumer frustrations while working alongside start-ups, universities, specialized professionals and other companies.

"We know that for many homeowners, the struggle to visualize a completed home improvement project or to share that vision with others can stop a project in its tracks," said Kyle Nel, executive director of Lowe's Innovation Labs. "The Holoroom is our solution, enabling consumers to visualize their project and share that vision with family and friends."  

The Lowe's Holoroom is a home improvement simulator which applies 3-D and augmented reality technologies to provide homeowners an intuitive, immersive experience in the room of their dreams.

A customer will begin by choosing their preferred products before viewing and experiencing those products in the Holoroom. While in the Holoroom, they can make changes to the room design or finalize their plan with confidence. A take-home printout will allow customers to view a 3-D model of their room at home, and share the model with family and friends, by downloading a free app available on iOS or Droid devices.

"Lowe's wants to lead innovation by developing disruptive technologies that will help us establish a long-term competitive advantage," said Nel. "Lowe's Innovation Labs will allow us to quickly bring in new technology and new partners, explore a wide range of possibilities and identify opportunities to develop concepts like the Holoroom."

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