April 14, 2014 - Crumbs Bake Shop and BJ's Wholesale Club announced BJ's will be exclusively carrying an assortment of the bakery's sweet treats. All 201 club locations in 15 states will carry a variety of items including signature cupcakes, ice cream cupcakes, ice cream sheet cakes and Crumbnuts— a cross between a croissant and a donut. Until now, the delectable desserts were only available at Crumbs Bake Shops.
"The Crumbs Bake Shop line of treats fits perfectly with our bakery model of tasty and unique offerings," said Christina Neppl, executive vice president of merchandising/logistics at BJ's Wholesale Club. "We are the only retailer bringing the Crumbs Bake Shop experience to our members – many of which have not been able to experience Crumbs in their areas – and we are so thrilled to be able to satisfy our member's sweet cravings with these famous desserts."
"We are thrilled to have BJ's Wholesale Club as the launch partner for our new and rapidly expanding licensing program, and to be able to offer the Crumbs Bake Shop experience to all of BJ's customers," said Edward M. Slezak, chief executive officer and general counsel of Crumbs Bake Shop. "Selling some of our signature desserts at BJ's affords us the opportunity to introduce Crumbs Bake Shop to new customers and to expand our brand presence beyond our own brick and mortar stores."