Jan. 20, 2014 - Hallmark Cards, Inc. introduces the Sarah Jessica Parker Collection, a new offering of greeting cards, stationery and gift wrap, sold exclusively at Hallmark Gold Crown stores, to help women celebrate life's joyous moments and find beauty, meaning and happiness in the little moments in between. "When you think of Hallmark, you think of kindness and caring. Those are values that are important to me, that reflect the wife, friend and mother I want to be and what I want to help foster in others," said Sarah Jessica Parker. "I'm excited to be involved in a project that will give people something tangible and fun, warm and sincere, to hold onto and remember the people and relationships that really matter."
Parker collaborated with the creative team at Hallmark to develop design themes that reflected her personality, often pairing vintage artwork from the Hallmark archives with more modern touches and embellishments, such as gemstones, ribbon and tulle. Parker also helped set the editorial 'voice' of the cards — opting for simple, authentic and heartfelt messages. "Ms. Parker is not just another celebrity. Like many Hallmark shoppers, she is a very busy wife and mother who cherishes and celebrates the important relationships in her life," said Jack Moore, president, Hallmark Gold Crown. "Through this partnership, we were able to combine Hallmark's expertise in meaningful connections with Sarah Jessica Parker's unique, bold and modern aesthetic to create a truly gorgeous, timeless collection for today's woman, and we are excited to offer it exclusively at Hallmark Gold Crown stores."