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October 14, 2013 – A global icon meets the most popular family in the world, as Sanrio, Inc. and Twentieth Century Fox Consumer Products come together for a first-of-its-kind design collaboration featuring Hello Kitty and The Simpsons. Announced today, the two iconic pop culture brands are partnering to introduce a product line in 2014 in celebration of two milestone anniversaries: the 40th Anniversary of Hello Kitty and 25th Anniversary of The Simpsons. 

“Hello Kitty and The Simpsons have impacted pop culture around the world,” says Janet Hsu, President and COO of Sanrio, Inc. “Our collaboration comes at a perfect time as we celebrate major milestones for both brands. The exclusive product offering will feature a fun and unexpected take on The Simpsons’ transformation within Hello Kitty’s supercute world.”
 
“Fusing Hello Kitty’s iconic design sensibility with each Simpsons character, this unique collaboration will delight fans of Hello Kitty, The Simpsons and everyone in between,” said Roz Nowicki, Executive Vice President of global sales and retail at Twentieth Century Fox Consumer Products. “Just in time for back-to-school, fans of every age can own a special product from the line of this historical collaboration.”
 
The unique collaboration art will make a first appearance at Brand Licensing Europe in London, Oct. 15-17, as part of a range of licensing partnerships celebrating the highly anticipated 25th anniversary season of The Simpsons. Consumers can purchase items from the product line during the Back-To-School timeframe in 2014.

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