CL44375July 9, 2013 - Valpak Direct Marketing Systems, Inc., a leader in local print and digital coupons, will introduce a special Augmented Reality feature on The Blue Envelope for two months during August and September, which will direct consumers to Valpak coupons and offers and allow them to interact on a real-time basis.

Augmented Reality uses innovative technology to combine real and virtual, making the consumer experience interactive and in 3D.   Consumers will first download the Valpak app onto their smartphone, tap the AR icon and then scan the envelope. The AR feature launches and consumers can then hold their phone to the horizon and view nearby businesses offering a Valpak coupon. The app launches the smartphone's camera and GPS to overlay a set of 3D icons in real-time, showing the available Valpak coupons in the vicinity as the user scans the surroundings, with a radius varying from 5 feet to 25 miles away. The coupons and offers literally "pop up" on the screen so that a consumer can see what offers are around them. "AR offers the consumer a new and fun way to find local coupons in their area," said Michael Vivio, president of Cox Target Media, provider of Valpak, Valpak.com and Valpak apps.  "In addition, it offers advertisers further reach for their businesses and gives them the added bonus of attracting nearby customers at the same time they're ready to make a purchase." Once the two-month print/envelope promotion period is over, the AR will be available on the Valpak mobile and tablet apps, which is available on iOS and Android platforms. The original Valpak app and the AR feature were both developed by WillowTree Apps. Valpak has past experience using AR and has incorporated AR into offers in the past, first partnering with junaio in spring of 2010. Initially, the AR feature will only be able to be launched through the Valpak envelope. The opportunity is offered by the USPS Emerging Technologies Promotion which offers a postage discount for companies using emerging technologies such as Near Field Communications (NFC) or Augmented Reality (AR).  The USPS promotion is designed to promote awareness of how Augmented Reality can be integrated with a direct mail strategy to enhance the value of direct mail. Valpak also participated in a similar program from the USPS in the summer of 2011 with Quick Response (QR) codes.

Solution Providers
Solution Providers

newswirelogo

  • Clarksburg-Weston, WV, April 24, 2018 (GLOBE NEWSWIRE) -- It is said that the key to losing weight is about 75 percent diet and only 25 percent exercise, and many Americans struggle with this reality on a daily basis. The availability and affordability of junk food makes things difficult for struggling dieters. For many individuals, it is the insatiable food cravings and hunger pangs that get them into trouble. In fact, those who are trying to lose pounds may be even more likely to binge on unhealthy snacks, especially when initially trying to change those eating habits. Hunger increases with low-calorie requirements and when exercise is introduced, which can be the biggest obstacle to any weight loss program. Diet Doc – the leading medical weight loss program in the United States, has spent decades getting to the heart of weight loss struggles for their patients. Their success has been driven by addressing not only the patient’s appearance, but the mental and emotional processes that often accompany lifelong struggles with weight.

  • DALLAS, April 24, 2018 (GLOBE NEWSWIRE) -- YPO, the world’s premier leadership organization of chief executives, announced today that Techstars has joined as a gold sponsor and Geniecast, Emplify and Telluride are silver sponsors of the 2018 YPO Innovation Week

  • DALLAS, April 24, 2018 (GLOBE NEWSWIRE) -- YPO, the world’s premier leadership organization of chief executives, announced today that Techstars has joined as a gold sponsor and Geniecast, Emplify and Telluride are silver sponsors of the 2018 YPO Innovation Week

  • MATAWAN, N.J., April 23, 2018 (GLOBE NEWSWIRE) -- Hovnanian Enterprises, Inc. (NYSE:HOV) (the “Company”) announced today that its wholly-owned subsidiary, K. Hovnanian Enterprises, Inc. (the “Issuer”), has amended certain terms of its previously announced private offer to exchange (the “Exchange Offer”) any and all of the Issuer’s $440.0 million outstanding 10.000% Senior Secured Notes due 2022 (the “Existing 2022 Notes”) and $400.0 million outstanding 10.500% Senior Secured Notes due 2024 (the “Existing 2024 Notes,” and together with the Existing 2022 Notes, the “Existing Notes”) for the Issuer’s newly issued 3.0% Senior Notes due 2047 (the “New Notes”) and concurrent solicitation of consents with respect to the Existing 2022 Notes (the “Existing 2022 Notes Consent Solicitation”).

  • STEVENSON, Md., April 23, 2018 (GLOBE NEWSWIRE) -- The securities litigation law firm of Brower Piven, A Professional Corporation, announces that a class action lawsuit has been commenced in the United States District Court for the District of Utah on behalf of purchasers of Myriad Genetics, Inc. (NASDAQ:MYGN) (“Myriad” or the “Company”) securities during the period between August 13, 2014 and March 12, 2018, inclusive (the “Class Period”).  Investors who wish to become proactively involved in the litigation have until June 19, 2018 to seek appointment as lead plaintiff.

Contact Us

Retail Merchandiser Magazine
150 N. Michigan Ave., Suite 900
Chicago, IL 60601

  312.676.1100
  312.676.1101

Click here for a full list of contacts.

Latest Edition

Spread The Love

Back To Top