SF35894 June 24, 2013 - Launching at the center of explosive tablet and mobile growth, Covet Fashion engages women in a unique fashion experience where they can layer pieces together on a virtual mannequin to create their own head to toe looks. Participants style with thousands of the latest designer apparel and accessories for a chance to win real world merchandise from top brands. The app will also feature celebrities, stylists, designers and other influencers who contribute content and provide users with expert fashion advice. Designer and stylist Rachel Zoe will be the first Style Ambassador to collaborate with Covet Fashion.

Merging technology, fashion, m-commerce and gaming, Covet Fashion brings luxury brands to life in a social environment. As mobile and tablet devices are quickly becoming the number one method for shopping and interacting with content, brands need to find a way to reach these massive, untapped mobile audiences. Covet Fashion is a platform specifically designed for this purpose, offering brands the ability to connect with new audiences and inspire authentic engagement, ultimately driving direct online sales . Catering to 18-to 35-year-old women who love to share and enjoy shopping with their friends, Covet Fashion is at the forefront of a movement that is reshaping the way people discover, shop, make purchasing decisions, and interact with fashion brands online. "Covet Fashion is a personalized styling experience that allows you to pick pieces from the best virtual closet," says Zoe. "I think it has the potential to change the way people discover and interact with fashion." Brands aren't the only fashion players looking to tap into the mobile and tablet audiences that Covet Fashion reaches. Industry veterans and tastemakers are hoping to extend their reach to millions of new fans. The Covet Fashion platform allows fashion authorities like Rachel Zoe to develop deeper connections with their audience through an interactive experience never seen before, such as styling new looks and outfits. Users can share, re-style, and directly purchase these looks from the app. Zoe and other contributors will be creating style challenges where users can submit looks to the fashion community. As the first Covet Fashion Style Ambassador, Zoe will be judging, writing style tips, and including The Zoe Report trend content as part of the Covet Fashion experience. She will also reward winners of custom events with direct styling feedback – making her fashion expertise accessible to users in a uniquely personal way. Covet Fashion is unique in how it carries the real world excitement of discovering and interacting with fashion to the online community by creating an emotional connection to brands and clothes. Once users dress and style their customizable avatars, they have the option to share their look with a broader fashion community, vote on others' styles, and purchase individual items directly from the brands, ultimately driving m-commerce. This brings all the pieces of the social shopping puzzle together -- inspiring people to discover the most fashion-forward styles in the market and to shop with ease, all while having fun and sharing their style ideas with celebrities, bloggers, and friends. "We take it one step further, so rather than just deciding what individual pieces they like, users can discover how those pieces can be styled together and incorporated into their real life wardrobe," explains Jeffrey Tseng, CEO of Crowdstar, Covet Fashion's parent company. "It's like having an infinite closet of high contemporary fashion at your fingertips. That's what makes this a truly engrossing shopping experience." Covet Fashion is currently live in international test markets and will be officially available worldwide early July. The company will continue to add contemporary and luxury designers to their expanding roster, which currently includes Rebecca Minkoff, DKNY, Joie, Halston Heritage, Dannijo, Torn by Ronny Kobo, Cut25 by Yigal Azrouel, Cynthia Rowley, Sigerson Morrison, Hudson, Botkier, and more. The platform will provide brands with data points and analytics, offering deep insight into their consumers' buying behavior along with an additional passage to add to revenue streams. Covet Fashion will be a free app available on Apple's mobile devices, including iPad, iPhone and iPods.

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  • LAS VEGAS, Nevada, June 18, 2018 (GLOBE NEWSWIRE) -- Engaged Nation today announced that Massage Envy will implement Engaged Nation’s patent-pending REACH gamified marketing system to promote its new Total Body Stretch service featuring the proprietary Streto Method as well as the brand’s partnership with the PGA TOUR.

    Engaged Nation created a customized, digital golf game to support Massage Envy’s new service rollout. Dubbed the “Massage Envy Open,” the new game combines golf-themed graphics and unique design elements with classic, midway-style gameplay to create a fun, interactive experience designed to entertain and reward participants. Players will be given the opportunity to play the game multiple times per day and earn entries into a grand prize drawing. The promotion is scheduled to run for one month and features a grand finale drawing where one player will be awarded a year of free Total Body Stretch services.

    “We are excited about working with Engaged Nation to provide a new, interactive way for customers to learn about our exciting Total Body Stretch service,” said Jeanna Corley, Vice President, Marketing at Massage Envy. “The interactive program they have developed will help increase awareness about our new Streto Method, while helping customers directly engage with us on a platform that highlights our position as the Official Massage Sponsor of the PGA TOUR. We believe the program will not only entertain and engage customers but help to drive on-site visits and incremental revenue.”

    Combining over 15 years of massage expertise with the latest stretch research, Massage Envy’s Streto Method is a series of prescribed movements that deliver more than people can achieve by stretching on their own. Regular assisted stretching increases flexibility, which improves mobility, leading to better performance.

    “It’s great to partner with a prestigious brand like Massage Envy,” said Engaged Nation CEO Jerry Epstein. “We are proud to be associated with such a forward-thinking company. We’re excited about launching the Massage Envy Open online program to help Massage Envy increase engagement with its customers and support its revenue objectives.”

    Interested parties may go to massageenvyopen.engagednation.com to play in the Massage Envy Open and earn entries to win one year of Total Body Stretch services.


    About Engaged Nation 
    Founded in 2008, Engaged Nation is the leader in strategic gamified marketing with its patent-pending REACH™ system. Using multiple digital platforms that educate and entertain, REACH™ creates a customer engagement cycle that repeatedly engages, incentivizes and retains existing customers, reactivates dormant customers, drives new customer acquisition, and creates true brand ambassadors who generate significant incremental revenue for businesses. For more information about the company’s suite of gamified digital engagement products, please visit www.engagednation.com or call 702-778-0701. 

    About Massage Envy 
    Massage Envy, based in Scottsdale, Arizona, is a national franchisor and, through its franchise locations, is the leading provider of therapeutic massage and skincare services, and proprietary assisted stretching service, Total Body Stretch. The Massage Envy franchise system is, collectively, the largest employer of massage therapists and estheticians, with more than 35,000 dedicated wellness professionals that provide best-in-class service to over 1.65 million members. Founded in 2002, Massage Envy has more than 1,180 franchise locations in 49 states that have together delivered more than 100 million massages and facials. For more information, visit www.massageenvy.com, or follow us on Twitter @MassageEnvy and Facebook, www.facebook.com/MassageEnvy.

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