May 24, 2013 - Pacific Sunwear of California, Inc. (PacSun) today unveiled a new pop-up retail experience in New York's SoHo district. Featuring its most prominent men's and women's brands in new, creative ways, the new PacSun pop-up shop at 583 Broadway will be open Memorial weekend through Labor Day. The pop-up shop will host special events throughout the summer, beginning with live, in-store DJ performances from May 25-27 as part of the grand opening activities this weekend.
"We are excited about opening our first-ever pop-up store right in the heart of SoHo on Broadway in lower Manhattan. Our primary objective is to bring the best of PacSun and showcase the best of our industry at one of the world's most influential fashion and shopping destinations," said Gary Schoenfeld, CEO of PacSun. "At more than 10,000 square feet, the store is much larger than our typical footprint and includes expansive selling space and distinct merchandising assortments that will feature many of our key branded partners including: Nike, Hurley, Vans, Diamond Supply Co., Modern Amusement, Beats by Dr. Dre, Brandy Melville and our exclusive collaboration with Kendall & Kylie Jenner." The dual-level, 10,000 sq. ft. space features a custom design that fuses New York City elements with PacSun's California heritage and Golden State of Mind brand essence. Upon entry, visitors of the SoHo shop will be transported to a place where Death Valley, Calif. meets New York City skylines and brands and fashion are a celebrated experience. An edited assortment of additional brands will also be featured including: RVCA, Volcom, Crooks & Castles, Neff, Young & Reckless, Us Versus Them, Stance, Rook Billabong, Roxy, and Bullhead Denim Co. Both men's and women's will also feature a shop that houses new and exclusive brand offerings, rotating every two weeks. "For more than 30 years, PacSun has brought the most authentic brands and latest trends from our backyard to consumers across the country," Schoenfeld said. "Our Soho pop-up store is an opportunity for tourists and locals alike to experience the best of PacSun's 'Golden State of Mind' and the creativity, diversity and optimism that is the true essence of California lifestyle."