March 5, 2013 - Lionsgate's home entertainment and box office appeal through its young adult-focused franchises remains strong as Summit Entertainment's blockbuster "The Twilight Saga: Breaking Dawn - Part 2" sold an estimated 3.85 million combined DVD and Blu-ray units in its home entertainment launch over the weekend, an increase over the debut weekend of "The Twilight Saga: Breaking Dawn - Part 1" last year. "The Hunger Games" and "The Twilight Saga: Breaking Dawn - Part 1" ranked as two of the top four home entertainment releases of 2012. Lionsgate acquired Summit Entertainment in January 2012.
Blu-ray sales accounted for an estimated 27 percent of first weekend sales of Breaking Dawn - Part 2, up from 22 percent of the first weekend sales of Breaking Dawn - Part 1, reflecting continued penetration of the Blu-ray format. Opening weekend estimates for Breaking Dawn - Part 2 also underscored the franchise's continued growth trajectory on digital and on demand platforms, with the film recording approximately 20 percent more electronic sell through transactions than Breaking Dawn - Part 1 and showing early indications of a robust VOD performance as well."We're particularly pleased that The Twilight Saga: Breaking Dawn - Part 2 opened even stronger than Breaking Dawn - Part 1, which launched on Valentine's Day weekend last year," said Lionsgate Executive Vice President and General Manager of Home Entertainment Ron Schwartz. "Consumer demand for The Twilight Saga: Breaking Dawn - Part 2 reflects strength in all segments of the home entertainment marketplace – packaged media, digital and on demand. This is further proof that author Stephenie Meyer has created a timeless classic that moviegoers want to enjoy over and over in a wide variety of formats."The film has grossed $829 million at the worldwide box office, a franchise best, bringing The Twilight Saga's overall worldwide box office to more than $3.3 billion.
Click below for New & Notable products: