NY49456 BJan. 29, 2013 - Stride Rite, a leader in premium children's footwear, today announced the launch of Stride Rite Crib & Crawl, a brand new collection of footwear specifically designed for baby's first months through the crawling and pulling up stages. The Crib & Crawl collection is expertly tailored for a prewalker and constitutes S.T.E.P. 1 in Stride Rite's Scientifically Tested, Everyday Proven RITE STEPs System, which ensures that each shoe is specifically designed for every step of a child's mobility and foot development. Crib & Crawl also incorporates the season's fashion trends such as animal prints, plaids and shimmer into functional shoes for baby.

Based on consumer insights, Stride Rite's Crib shoes offer a brand new swaddled design that keeps the foot in place and provides a soft foot covering that is easy to put on and stays on, solving a concern that Moms have shared with Stride Rite. The padded heel adds comfort, there is a variety of soft upper materials, and the microfiber, soft sole bottom allows for protection and durability. Stride Rite's Crawl shoes feature a unique suede outsole that offers maximum flexibility, and a variety of soft upper materials. They have a "real shoe" look and feel with easy hook-and-loop closures. Additionally, the outsole wraps up and around the upper to protect crawling feet and provide durability in the two key abrasion points: the heel and the toe. "Since 1919, Stride Rite has offered footwear to protect children's feet and help their feet develop properly," said Sharon John, president of Stride Rite Children's Group. "We are proud to continue that tradition by offering a line specifically designed for the prewalker that brings together the fashion and practicality that today's Moms desire with the quality footwear they come to expect from our brand."

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