Jan. 28, 2013 - The Joester Loria Group announced that it has brokered a deal on behalf of its client, Mountain Dew, with Society Original Products as the next partner in its Green Label Exclusives program. Mountain Dew’s Green Label Exclusives Program brings artists and athletes together with top designers and brands to produce one-of-a-kind and limited edition lifestyle product inspired by the Dew brand. The Mountain Dew x Society Original Products collaboration launched at last week’s Agenda Show in NYC.
In 2012, Green Label Exclusive collaborations included partnerships with Diamond Supply Co., Supra, and DGK to create three unique capsule collections inspired by Mountain Dew. Mountain Dew x Society Original Products Limited Edition Capsule Collection for Spring Summer 2013 will include tees, tanks, sleeveless hoodie, five panel hat, socks, and accessories. The collection will feature a camo print and current and vintage Mountain Dew logos and slogans. Society Original Products will be targeting online and specialty action sports retailer to carry the line. The Joester Loria Group, exclusive licensing agency for Pepsi Brands in North America manages the Green Label Exclusives program on behalf of their client Mountain Dew.