Mattel’s Geoff Walker says in-store promotions helped boost holiday sales and will play a leading role this year.
Mattel’s Geoff Walker says in-store promotions helped boost holiday sales and will play a leading role this year.
“Activities like cooking, crafts, fashion, and decorating have evolved into a critical means of self-expression and creativity for all age groups, particularly tween and teen girls,” said Richmond. “We believe we can create a rich portfolio combining products, publishing, and entertainment that will resonate with the hip girls of today.”