Perhaps the best indicator of company’s success isn’t so much in what it can do for itself but rather what it can do for others. Overstock.com, Inc. announced at the end of April the launch of its Main Street Revolution, which is a partnership between Overstock.com and small and minority-owned business owners across the US.
According to Overstock.com’s press release, the initiative creates a national marketing and distribution channel for producers of consumer products by providing the opportunity to sell their products on Overstock.com and O.Biz (its B2B website).
According to Overstock.com Chairman and CEO Patrick Byrne, “The Main Street Revolution Initiative is designed to increase the visibility of small and minority-owned businesses which currently lack exposure to national markets.”
“By joining our network these small businesses can reduce their supply chain costs, and open their products to a mass audience,” Byrne added. “We will work closely with local chambers of commerce and small business administrations across the country to connect with local businesses and kick start the Main Street Revolution Initiative. In the beginning, these businesses’ products will simply be posted in their appropriate shopping categories on Overstock.com. Once a critical mass of partners and products has been reached, the products will be consolidated into a ‘Main Street’ store on Overstock.com. This represents a grand opportunity for producers and consumers nationwide to participate and contribute to the national recovery effort. Main Street can be the engine that lifts us out of the recession that Wall Street created.” To learn more, visit: www.overstock.com/mainstreet
Main Street Revolution
