Twitter is approaching the B2B market from a slightly different angle with its newest edition, Twitter101. The migroblogging platform recently launched http://business.twitter.com/twitter101 to help businesses learn how to take advantage of what customers want when they want it.
Twitter co-founder Biz Stone said the site was developed in response to companies asking how to use Twitter to better engage customers. “Twitter is still a small team so it made more sense to do some research and make it widely available rather than personally visit businesses big and small,” he wrote in a blog posted on the site.
In addition to an explanation of what Twitter is, a link to getting started, and an overview of Twitter lingo, Twitter 101 lists case studies of companies that have used the site as a tool to improve their businesses.
For example, when Pepsi wanted a faster and more personal way to connect with soda drinkers, in January 2009, it began using Twitter to listen to and talk with consumers. “We’re trying to humanize the brand, to make it more accessible to consumers,” Anamaria Irazabal, brand director for Pepsi, is quoted as saying on the site. “On Twitter, they can complain or praise, and we can use it as a way to gauge how people are feeling.”
Other companies listed under case studies include Dell, JetBlue, Etsy, and American Apparel. According to Stone, Twitter 101 is only the beginning of the site’s vision of reaching out to and helping companies. “We’re focused on enhancing value across Twitter in general—these documents are just a first step.”
Business Twitter 101
