For retailers looking to raise brand awareness, introduce new products
and services, or feature seasonal products where consumers will see them, StoreBoard Media has found a way to make lasting first impressions. Even more impressive, companies such as Johnson & Johnson, Halls, and Beiersdorf have already used the company’s entranceway billboards to tap into the minds of consumers.
Douglas Leeds, StoreBoard’s chief executive officer, said, “We are continuing to experience rapid growth because advertisers recognize that we provide a powerful advertising mass medium that reaches out-of-home shoppers at the point of decision. Our strongest endorsement can be found in our high percentage of repeat business.”
Leeds went on to say that retailers that join the StoreBoard media network generate a new source of revenue because the company shares its revenue with retailers. Additionally, StoreBoard sells its product as media rather than promotion, which enables retailers to access new marketing dollars from manufacturers.
StoreBoard’s ad network consists of more than 13,000 stores and reports delivering more than 500 million gross impressions each month. Advertising is sold in four-week cycles with each advertiser getting all entryways per cycle, per location, creating a multiple-billboard effect.
The media company has exclusive contracts with CVS, Longs Drugs, Duane Reade, and Jewel-Osco but has also installed programs at Walgreens and Rite Aid. For more information on StoreBoard, go to www.storeboards.net.
Retailers Get On Board
