Mattel’s Geoff Walker says in-store promotions helped boost holiday sales and will play a leading role this year.
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Mattel: Set in Motion
Mattel’s Geoff Walker says in-store promotions helped boost holiday sales and will play a leading role this year.Leading the Charge
Rather than panicking about how to handle holiday shoppers, Sears Holdings became focused and boosted its online presence. Imran Jooma gives us the scoop.Let the Sunshine In
The process of daylighting works well for retail giants such as Walmart and Best Buy because it enables them to save money and make money while developing environmentally...Building a Better Bullseye
This mega retailer is realigning its brand message and retooling its merchandising mix to meet the needs of consumers.Built to Last
A focus on essentials, customer service, and an efficient experience has brought success to drugstores while most in the retail sector are suffering. These industry exper...
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