ToyAssocLogo PMS


Toy Industry to Induct Three New Members into Esteemed Hall of Fame

New York, NY | December 3, 2018 – The Toy Association announced today that it will induct the late Stan Lee, former editor-in-chief, publisher, and chairman of Marvel Comics, Brian Goldner, chairman & CEO of Hasbro, and the late Joe Mendelsohn, president of Kenner Products into the esteemed Toy Industry Hall of Fame

These individuals were selected for induction by members of The Toy Association in recognition of their significant contributions to the industry and the impact they have had on the lives of children through a lifelong commitment to toys and play. They will join an impressive roster of 76 toy industry luminaries, including Ruth Handler, Jim Henson, George Lucas, and Joan Ganz Cooney, who have been inducted into the Hall since it was established in 1984.

“Stan Lee, Brian Goldner, and Joe Mendelsohn represent the passion, creativity, and business acumen that are hallmarks of Toy Industry Hall of Fame inductees. They have created beloved characters and exciting products that stand the test of time while each consistently demonstrated deep dedication to the world of entertainment and toys,” said Steve Pasierb, president & CEO of The Toy Association. “Even more important is the joy and wonder they have brought to children around the world, forever shaping how kids play. The Toy of the Year Awards gala in February is certain to be both a celebration and emotional tribute.”


2019 Inductee In Memoriam
Stan Lee

Stan LeeThe late Stan Lee (1922 to 2018), former chairman of Marvel Comics, was a ground-breaking creative force in the toy industry. His impact on the vital action figure segment was unparalleled; Mr. Lee co-created Spiderman, The Hulk, The Fantastic Four, Iron Man, X-Men, and many other prominent characters alongside several artists. Over the years, Mr. Lee mentored countless creators of characters, motion pictures, and toys and led the expansion of Marvel Comics from a small division of a publishing house to a large multimedia corporation now owned by Disney. He also headed the first major successful challenge to the industry's censorship organization, the Comics Code Authority, leading to policy reform. Mr. Lee founded the Stan Lee Foundation in 2010 to support programs and ideas that improve access to literacy resources, as well as promote diversity, national literacy, culture, and the arts. Mr. Lee passed away on November 12, 2018, before he could be officially inducted into the Hall of Fame. He was 95.

2019 Living Inductee
Brian Goldner

Brian GoldnerSince joining Hasbro in 2000 and taking on the role of CEO in 2008, Brian Goldner has been instrumental in transforming Hasbro from a traditional toy and game company to a global play and entertainment leader. During his tenure, Hasbro passed the $5 billion revenue mark for the first time in company history. Mr. Goldner pioneered Hasbro’s entry into entertainment and has served as an executive producer on a number of films based on Hasbro brands, including the wildly-successful TRANSFORMERS films and the 2017 animated feature MY LITTLE PONY: THE MOVIE. He is actively involved in driving corporate and community initiatives to fulfill Hasbro’s purpose to make the world a better place for children and their families. Hasbro ranked No. 5 on the 100 Best Corporate Citizens list for 2018 by CR Magazine and was recognized as a 2018 World's Most Ethical Company® by the Ethisphere Institute, a global leader in defining and advancing the standards of ethical business practices.

2019 Posthumous Inductee
Joe Mendelsohn

Joe MendelsohnThe late Joe Mendelsohn (1930 to 2017) joined Kenner Products in 1956 and led the company as president from 1978 to 1985. During his tenure Kenner thrived, producing major hits each year in the categories of toys, dolls, and fad items. Mr. Mendelsohn guided the development of Kenner’s product lines and interacted with the industry merchants who were so important to Kenner's success or failure. He ensured that his customers always had a flow of hot merchandise and that promotions were adequately backed by product that was critical to a retailer’s success. Mr. Mendelsohn was a big believer in partnerships in business and strove to develop them with each of his business partners. He always solicited input from those around him (as well as from retailers) and leveraged that input to make his company a leader in the industry. He was a respected executive during a period of dynamic growth at Kenner, and within the toy industry as a whole.

The Toy Industry Hall of Fame lives alongside the National Toy Hall of Fame in a special exhibit at The Strong museum in Rochester, NY. The cutting-edge installation features inductees of both halls under one roof, showcasing the toys beloved by generations and the toy industry trailblazers who helped bring those toys to life.

The 2019 ceremony honoring the latest inductees will take place at the 19th Annual Toy of the Year (TOTY) Awards on Friday evening, February 15, 2019 at the Ziegfeld Ballroom in New York CityThe ceremony will kick off the 116th North American International Toy Fair

For complete biographies and more information
please visit

About the Toy Industry Hall of Fame 
In 1984, the Toy Industry Hall of Fame was established to recognize the people who have brought the value of play to the lives of children and adults. Every year for the past three decades, members of the industry have proudly nominated hundreds of men and women — from toy inventors to toy retailers — who have made their mark on the industry and created a love of play in the hearts of children of all ages.

About The Toy Association 
Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $110.9 billion, and its 950+ members drive the annual $27 billion U.S. domestic toy market. The Toy Association serves as the industry’s voice on the developmental benefits of play, and promotes play’s positive impact on childhood development to consumers and media. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on ongoing programs to ensure safe and fun play.

As a global leader, The Toy Association produces the world-renowned North American International Toy Fair and Fall Toy Preview; advocates on behalf of members around the world; sustains the Canadian Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America’s widely emulated ASTM F963 toy safety standard.

Contact: Adrienne Appell

The Toy Association





LONDON - November 28th, 2018 - Cosmopolitan, part of the Hearst Magazines network, has today announced new partnerships with consumer product designers MPL Home and AROVO to launch a range of new Cosmopolitan products across Europe.

Brokered by IMG, the new agreements will see Cosmopolitan launch its first electrical beauty tools and audio electronics, as well as home textiles, and fashion and beauty accessories.

Cosmopolitan is extremely proud of this very stylish new range, which puts functional design and utilitarian value at the heart of every product,” says Steve Ross, global chief licensing officer and head of brand development, Hearst Magazines. “These licensing partnerships were informed by the enormous social influence we know Cosmopolitan readers have on beauty, fashion and home textiles and we are thrilled to enter the market with MPL and Arovo to extend our brand into these exciting new consumer sectors.”

Natalie Horne, Senior Director of Licensing, IMG, commented: “Cosmopolitan is one of the biggest and most iconic young women’s media brands, which entertains, enriches and empowers them on their journey to be the best. These exciting new products from MPL Home and AROVO will offer women the opportunity to bring the brand’s unique style into their everyday lives.

“These new deals underpin Cosmopolitan’s transition into a leading lifestyle brand, with plans to now target additional product categories such as lingerie, athleisure, and personal care products,” Horne added.

MPL Home’s Cosmopolitan collection will feature electrical beauty products including hair dryers and straighteners; beauty accessories including hairbrushes and makeup tools; and home textiles including bedding, blankets, bed throws and more.

The first collections will launch in October across stores including Amazon, JD Williams, VERY, Express Gifts and TESCO, with the homeware line being released in 2019. The collection will be available in more retailers and countries across Europe throughout 2019.

The Arovo Group will bring ‘fast fashion’ to bags, fashion accessories and audio electronics. The Cosmopolitan collection will include tote bags, shopping bags, handbags, leather bags, headbands, scarves, hats and jewellery, including bracelets, anklets, ring cuffs and more. The electronics and accessories range will include headphones, earphones, phone cases, and portable chargers.

The collections will launch in December 2018 in stores across Benelux, France, Germany, Austria, Poland and Czech Republic, and be available in more retailers throughout Europe from Spring 19.

About MPL Home

MPL Home Ltd has been supporting UK retail with innovative and exciting consumer products since 1946, with expertise across Personal Care and Beauty, Kitchen Appliances and Home textiles. We have more than 10 years of experience managing global and international brands including no!no!, Cosmopolitan, Lee Stafford, Disney Hello Kitty, Gordon Ramsay and Good Housekeeping Institute. With offices in the UK and China we supply more than 8 million units every year to UK and European customers and cover more than 90% of UK retail distribution.


Arovo is a major international designer and supplier of fashion accessories, homeware and consumer electronics products. This diverse set of product categories is united by the important role that design plays in each one. From dinnerware to handbags to laptop cases or even headphones, Arovo specialises in bringing to market the latest trends in these categories at speed – often referred to as ‘fast fashion’. Arovo supplies to brand owners and private label customers plus in recent years has developed a rapidly growing business with products developed under license from leading national and international brands. Arovo’s customers are large retailers and brand owners in many markets, including the EU, Australia, New Zealand, South Africa and Canada.

About Cosmopolitan

Cosmopolitan is the world’s number one women’s magazine brand – with 60 editions worldwide. At the heart of every feature, blog, tweet or video is the ethos that Cosmopolitan must inspire women to be the best they can be – on their terms. Whether that’s by empowering them through campaigns, giving them the confidence to ask for that pay rise, offering honest relationship advice, or helping them to hunt down those heels, Cosmopolitan engages with our reader on a deep emotional level, providing solid, intelligent advice she really trusts.

About IMG
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.


Media Contact


Jo Robertson

+44 (0) 208 233 6854 / +44 (0) 7392 088227






NEW YORK, NY, November, 2018 – The owners of the world renowned entertainment icon, Bozo the Clown, have signed an exclusive representation agreement for licensing with Beanstalk.

Bozo is the world’s most famous, recognizable clown. Created as a storybook character by Capital Records in 1946, Bozo the Clown was part of a storytelling record album that had a companion illustrated read-along. In the 1950’s, the record label hired Larry Harmon as one of several actors who portrayed Bozo at promotional appearances. Harmon purchased the rights to Bozo in 1956 and then franchised the character to local TV markets, where each market created their own, local, Bozo the Clown shows. At the peak of his popularity, there were dozens of Bozo shows in the US, Mexico, and Brazil. Harmon was a pioneer in merchandising, licensing the character for toys, costumes, and party accessories, among other products. The most well-known toy was the Bozo “bop bag”, an oversized, inflatable, Bozo-shaped punching bag that was in the playrooms of children across the country.

Today, Bozo is beloved as a nostalgic icon for generations of adults. Beanstalk sees licensing opportunities in several diverse categories including apparel, novelties, toys, and collectibles. The products will appear globally, across all channels of distribution, with an emphasis on specialty retailers.

“We are delighted to welcome Bozo onto our roster,” said Martin Cribbs, Vice President, Brand Management at Beanstalk. “With all the challenges in the world, Bozo is a refreshingly joyful, innocent, and fun icon who makes people smile.”

Larry Harmon Pictures Corporation representative Marci Breath looks forward to working with Beanstalk, saying, “With Beanstalk's many years of expertise and quality representation of iconic properties like Bozo, we are honored to work with them in leveraging Bozo’s 60 plus years of global brand equity for advertising and promotions.”

About Larry Harmon Pictures Corporation

Larry Harmon Pictures Corporation is the owner and exclusive Licensor of the internationally recognized characters, BOZO and LAUREL & HARDY, and has licensed them for the past 60 plus years for use in television, film, advertising campaigns, promotional opportunities, live appearances and on many hundreds of products around the world.

About Beanstalk

Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.

Beanstalk offers a breadth of services including brand representation, manufacturer representation, icon representation, retailer partnerships, STUDIO B creative services, approvals management, legal and financial services, and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance. Tinderbox, our digital division, works with gaming and new media properties to realize their potential in the world of consumer products.

The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world.  For more information, please visit Beanstalk is a member of the DAS Group of Companies.

About the DAS Group of Companies

The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (, is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

For Further Information:                   

Katie Riccio

+1 (212) 303.1124

Check Out Our Latest Editions! 

rm 594a cover

rmcover vol59i3

rmcover vol59i3 1

Latest New & Notable Products

rmnn vol59i3

Contact Us

Retail Merchandiser Magazine
150 N. Michigan Ave., Suite 900
Chicago, IL 60601


Click here for a full list of contacts.

Latest Editions

Spread The Love

Back To Top