Guest Blog By Mike Heffring

You can’t win if you don’t play. You miss 100 percent of the shots you don’t take… No matter how you phrase it, this adage reigns true in all aspects of marketing, especially when talking about the ever-changing social media sphere. Many companies today still feel like social content cannot be mapped to ROI, so they don’t take the risk. But companies who have a strong grasp on what drives social success have proven that this is simply not true. Expion analyzed the Facebook strategies of 10 retailers to find out which brands are winning when it comes to the Facebook marketing game and which are sitting on the sidelines.

Guest Blog by Quin D. Dodd, Esq.

Once upon a time the U.S. Consumer Product Safety Commission (CPSC) was a rather quiet federal regulatory agency, tucked away in the Washington suburb of Bethesda, Maryland.  Then came 2007, dubbed “The Year of the Recall,” with lead-contaminated toys from China grabbing weekly headlines.  Congress reacted by passing the most sweeping reforms to the laws governing the safety of children’s products since the inception of the agency—the Consumer Product Safety Improvement Act of 2008 (CPSIA).

Guest Blog By David King

Many retailers still rely on fairly simple rules to target merchandising offers to customers. Historically, the bulk of targeted customers are those who have either made purchases in the product category or within a specific brand in the category. Makes sense, right? It's a tried and true formula that works because such customers are likely to repurchase in the same category or brand. Yet, this approach does little grow the category share; the traditionally targeted customers are already spending in the category and new customers aren’t being enticed to expand their spending habits within the category.

Guest Blog by Bryan Nella

On May 1, 2013, the Wall Street Journal published an article titled “Retailers Seek Plan to Prevent Disasters,” following the collapse of the Rana Plaza building in Bangladesh that killed more than 400 inside. The article described a meeting in Eschborn, Germany that drew representatives from Wal-Mart, Gap, H&M and 30 other retailers and government agencies to develop a plan to prevent a repeat of the Bangladesh disaster. Separately, the European Union is also discussing bringing forth a trade action against Bangladesh and installing new measures to pressure local authorities to enforce stricter labor standards.

Guest Blog by Lior Arussy

The Wall Street Journal recently reported on the low employee morale inherited by J.C. Penney’s returning CEO, Myron “Mike” Ullman, after the chain slashed its workforce by tens of thousands over the past year. Retail is not just a business of merchandising and discounts, as it has been portrayed by the media in the last week since the department-store chain ousted its former chief executive Ron Johnson.  Retail is a people business as well, which Mr. Johnson clearly did not understand. Creating a new retail platform, as was attempted with the “JCP” branding platform, requires the organization to lean on its brand ambassadors. 

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