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GLOBAL ADVENTURER BEAR GRYLLS TO LAUNCH A RANGE OF INSECT POWDER HEALTH BARS

 

London, UK, October 4, 2018 – World-renowned adventurer and best-selling author, Bear Grylls, has partnered with Tobar, a UK-based business since 1973, to create a cutting edge range of insect powder based health bars. Beanstalk, Bear Grylls’ brand extension licensing agency, brokered the agreement.

Building on the tremendous brand loyalty behind adventurer and global television personality Bear Grylls, the range will leverage the brand’s vision to ‘Inspire, Equip and Empower.’ The insect powder bars are set to launch in late 2018 and will be available across Europe. The insect powder product range consists of high-protein insect powder bars and energy insect powder bars that contain protein made with insect powder from buffalo worms, which are grown in European insect farms. The new insect powder products are all gluten free, high in fiber and contain no artificial ingredients.

Gary Bartlett, Specialist Product Developer at Tobar, says, “Farming insects uses significantly less land and water, produces fewer greenhouse gasses and is a highly nutritious alternative to traditional protein production. We are hugely excited to work with Bear Grylls on this project to promote the benefits of buffalo worm powder and the health bar range to fans.”

The two high-protein insect powder bars are apricot, cranberry and chia flavour and dark chocolate and fig flavour whilst the energy insect powder bars are orange and dark chocolate and apple, caramel and cinnamon.

Bear Grylls is former British Special Forces, an Everest mountaineer, TV host and a No. 1 bestselling author. He has become known around the world as one of the most recognized faces of survival and outdoor adventure. His Emmy award-winning television shows, Man vs. Wild and Born Survivor, have become two of the most watched programmes on the planet, with an estimated audience of 1.2 billion. Since then he has gone on to host more extreme adventure TV shows across more global networks than anyone else in the world, including the BAFTA award-winning The Island with Bear Grylls and BAFTA award-winning Bear Grylls Survival School. In addition Bear produces and hosts ‘Bear’s Mission with...’ for ITV, NBC’s ‘Running Wild’, 'Absolute Wild' for Dragon TV in China and ‘Face the Wild’ for Facebook Watch. Bear is an Honorary Colonel to the Royal Marine Commandos and the youngest-ever Chief Scout, and inspiration to fifty million Scouts worldwide.

Rupert Tate, CEO of Bear Grylls Ventures, says: “We are excited to bring these protein bars to market, with Tobar.The brand’s vision to Inspire, Equip and Empower will transfer perfectly into the health bars.”

Lisa Reiner, Managing Director of Beanstalk for Europe and Asia Pacific, commented, “As the global authority in outdoor adventure, Bear Grylls is constantly testing boundaries and sharing his stories with fans. The new range insect powder bars captures the essence of the Bear Grylls brand and allows fans to fuel their next adventure.”

About Bear Grylls Ventures

Bear Grylls Ventures (BGV) is a management and production company based out of the UK. BGV manages all television, film, books, licensing and endorsement deals for Bear Grylls. The goal of the company is, as a team, to inspire and encourage men, women, boys and girls, to listen to their adventure selves - to get out there and go climb their mountains, to break some rules, to go the extra mile in all they do, to protect those who are struggling and to walk the path less trodden. BGV stands for the positive, the kind and the quietly courageous. We know that those that endure are those that win.

About Tobar

Tobar (http://www.tobar.co.uk/) has been trading for over 40 years and is an innovative multichannel supplier and development centre for a wide range of product categories. Tobar provides full supply chain solutions from product innovation, sourcing, packaging, storage and logistics from its UK home in Norwich. Tobar serves a broad range of customers, from large national accounts to local independents, all with high levels of service. The business has extensive export capabilities with sales offices in France and Scandinavia, along with agents across the globe.

About Beanstalk

Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services including brand representation, manufacturer representation, icon representation, retailer partnerships, STUDIO B creative services, approvals management, legal and financial services, and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance. Tinderbox, our digital division, works with gaming and new media properties to realize their potential in the world of consumer products. The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a member of the DAS Group of Companies.

About the DAS Group of Companies

The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

For Further Information: Lucy Williamson +44 020 8396 0514 lucy.williamson@beanstalk.com

ROVIO LOGO VERTICAL red RGB

 

Rovio Entertainment Announces Development of New AR App Set to Link Licensed Products to Digital Angry Birds Universe

Users to experience fully customizable world that mixes digital and physical licensed products

State-of-the-art technology to deliver rich AR experience for brands, retailers and consumers

 

ESPOO, FinlandOct. 8, 2018 – Rovio Entertainment is thrilled to announce the development of a revolutionary new augmented reality (AR) app that is set to seamlessly connect Rovio licensed products with the digital Angry Birds universe.

The new app in the pipeline, codenamed ‘Project Magic,' will transport consumers into a breathtaking new world, allowing them to engage in highly immersive branded content experiences that bridge the gap between digital and physical licensed products. With an official release date set in 2019, Project Magic’s new ecosystem will be the latest milestone in Rovio’s ever-expanding brand licensing roadmap, which has already seen them working with some of the world’s largest brands and IPs.

Project Magic will enable Angry Birds fans to travel through an augmented reality portal straight onto Bird Island – the home of the Angry Birds. App users will be able to explore Bird Island and discover various exciting, high-production-value AR locations and experiences. Project Magic will utilize augmented reality to enrich user interaction with promotional and licensing partners' products and locations, mixing the boundaries between the digital and the physical worlds.

Simo Hämäläinen, Senior Vice President, Brand Licensing at Rovio Entertainment, commented: “Project Magic represents a major licensing milestone for Rovio’s Brand Licensing Unit, as our vision of being able to add digital overlay to licensed products is now reality. We’ve been working diligently alongside our long-time AR partner Zappar to create a cool, always-on digital brand licensing ecosystem that not only adds value to consumers, but also helps to bridge the physical and digital worlds of Angry Birds. Licensing partners will have an incredible opportunity to create exceptional branded content experiences across our physical and digital touch points, and our consumers will be able to immerse themselves even further in the wonderful world of the Angry Birds.’’

Rovio is currently developing Project Magic alongside renowned augmented reality specialists Zappar. This state-of-the-art augmented reality platform will build on the successes of Rovio and Zappar’s previous collaboration within AR, which was created for The Angry Birds Movie launch back in 2016.

Max Dawes, Partnerships & Marketing Director at Zappar, commented: ‘’Over the past seven years working in the augmented reality space we’ve learnt a lot about how companies can create value with AR. We’re beyond excited to be able to leverage those learnings on such a huge scale with the fantastic team at Rovio. A brand’s largest owned media channels are their products, their packaging and their stores; through the addition of interactive Angry Birds content, these channels can surprise, delight and entertain consumers like never before. In addition, Rovio’s partners will see hard data on when and how consumers are interacting. We can’t wait to unleash the magic!’’

Rovio is also developing a long-term and diverse platform of entertainment touch points for its passionate global audience. A brand new long-form animation is planned for 2020. Other flagship projects include brand-new live stage shows, new animated and live action content for Rovio’s Angry Birds YouTube channel, and new location-based entertainment initiatives. The planned 2019 theatrical release of The Angry Birds Movie 2 is swiftly followed by the landmark 10th anniversary of the original Angry Birds in December 2019. To date, the Angry Birds family of games have amassed over four billion downloads since 2009. Throughout 2018, Rovio will continue its games event and partnership program, developing bespoke in-game content for new brand partners. Some previous partnerships include Imagine Dragons, the NFL/Super Bowl, Iron Maiden and Everton Football Club.

Rovio at BLE 2018:

Should you wish to hear more and have a chat with Rovio – come and meet us at Brand Licensing Expo in London on October 9-11! Rovio booth number F10.

ABOUT ROVIO ENTERTAINMENT

Rovio Entertainment Corporation is a global entertainment company that creates, develops and publishes mobile games, which have been downloaded over 4 billion times. The Company is best known for the global Angry Birds brand, which started as a popular mobile game in 2009, and has since evolved from games to various entertainment and consumer products in brand licensing. Today, the Company offers multiple mobile games, animations and has produced The Angry Birds Movie, which opened number one in theatres in 50 countries and the sequel of which is in production. Rovio is headquartered in Finland and the Company’s shares are listed on the main list of the NASDAQ Helsinki stock exchange with the trading code ROVIO. (www.rovio.com)

ABOUT ZAPPAR

Zappar have been blazing a trail in augmented reality since way back in 2011. Founded by seasoned marketing and video game execs and alumni of Cambridge University, the Zappar team is now made up of 50 people across their London headquarters and offices in San Francisco, Boston and Sydney.

Zappar describe themselves as an augmented reality platform and a creative studio, rolled into one. Their platform is called ZapWorks and is empowering thousands of designers and developers around the world to create and instantly publish immersive and engaging AR content. Agencies and in-house teams use ZapWorks’s unrivalled feature-set to bring to life everything from marketing campaigns to learning and development materials. Zappar’s own in-house team have delivered against AR strategies for hundreds of clients, with thousands of activations. An example of this is the recent introduction of AR to the 7-Eleven app and all their North American stores as part of an always on strategy. Or Nestle who are adopting augmented reality at a global level to turn product packaging into interactive multimedia portals and leverage their packaging as their largest owned media asset. Zappar& rsquo;s underlying mission is to democratise AR and get it into the hands and lives of as many people of possible, unlocking value for businesses and end-users alike.

For further info, interviews and images, contact:

Dimoso (UK PR for Rovio Entertainment)

Rana Rahman
rana@dimoso.com

Jonathan Lopera
jon@dimoso.com

Sandbox Strategies (US PR for Rovio Entertainment)

Dan Ketterer

dan@sandboxstrat.com

 

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NEW YORKOct. 5, 2018 /PRNewswire/ -- Parents magazine, the most trusted brand and leading voice for millennial moms, today revealed the Best Toys of 2018 list for kids of all ages and interests. Earlier this year, 70 kids and their parents were invited to play and test 350 of the newest toys to hit the market. Our toy experts narrowed down their favorites to the top 44 picks for infants to school-age kids.

"Our annual list, timed to the holiday season, covers a wide range of playthings and is nearly a year in the making! We go over and over the picks, but ultimately our kid-testers make the final call," said Liz Vaccariello, Editor-in-Chief of Parents. "From educational STEM toys to interactive games to toys that encourage creative play, this year's list has something special for everyone."

The complete list of Best Toys of 2018 is featured in the November issue of Parents magazine and online, where you can access our behind-the-scenes video of testing day.

 

ABOUT PARENTS

The Parents brand, the leading source of busy, millennial moms, reaches nearly 12 million readers monthly through an award-winning magazine and nearly 10 million through its digital platforms. With a 90+ year history of delivering trusted content, Parents provides an empowering voice that helps parents make the best decisions for their families while celebrating the joy of raising healthy, happy children. Parents magazine is published monthly by Meredith Corporation with a rate base of 2.2 million.

ABOUT MEREDITH CORPORATION

Meredith has been committed to service journalism for more than 115 years. Today, Meredith uses multiple distribution platforms—including broadcast television, print, digital, mobile, and video—to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners. Meredith's National Media Group reaches 175 million unduplicated American consumers every month, including 80 percent of U.S. millennial women. Meredith's Local Media Group includes 17 television stations, which reach more than 11 percent of U.S. households.

SOURCE Meredith Corporation

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Dr Jan Pol

 

All American Licensing To Rep World-Renowned TV Veterinarian Dr. Jan Pol

New Dr. Pol Brand Will Launch Nationally & Include

Wide Offerings of New Dog & Farm-Related Products

 

Los Angeles, CA, October 1, 2018 - All American Licensing (AAL) has announced the signing of Dr. Jan Pol, the charismatic and internationally-acclaimed veterinarian and star of the wildly successful television series The Incredible Dr. Pol, to an exclusive licensing agreement. The new deal calls for AAL to develop a comprehensive portfolio of new food products, toys and other accessories which will feature the Dr. Pol brand imprint. Dr. Pol’s initial foray into consumer products will feature a full-range of both traditional pet categories as well as farm animal solutions.

The Incredible Dr. Pol, a reality TV series set in rural Michigan, currently airs on Nat Geo WILD, making it the network’s #1 rated program, with over 100 episodes produced to date. A true television icon, Dr. Pol has recently been featured in dozens of major media outlets, including USA Today, Parade Magazine, TV Guide, Los Angeles Times, New York Daily News, Chicago Tribune, and top TV shows including HLN’s Michae LA, Fox & Friends, The Doctors, Home & Family, Adult Swim, Good Day LA, and many others.

States Dr. Pol, “I’m excited to incorporate the insights I’ve learned in my many years of veterinary experience, collaborating with AAL to develop an affordable and practical line of animal products that are unique to the marketplace.”

Michael Gottsegen, Co-Founding Partner of All American Licensing, commented, “We’re thrilled to be working with Dr. Pol and his dedicated team – wonderful people who are truly inspired to help not just dogs and cats, but all animals remain healthy and strong through proper care, vaccinations, and grooming.” 

“Our strategy is to align Dr. Pol with retailers that will embrace his philosophy and dedication to providing the best service for the care and treatment of all animals, both large and small,” adds Tim Rothwell, AAL Co-Founding Partner.

About Dr. Jan Pol:

“In this business, it is totally unpredictable what you’re going to get, day to day. Animals don’t wait to get sick, and they don’t take appointments. They get sick, and they need to be seen.  So some days, you’re gonna go in, and there’s gonna be nothing going on. And other days, you’re gonna go in, and you can’t run fast enough.”– Dr. Jan Pol

With more than 40 years of veterinary experience, Dr. Jan Pol is a pioneer in treating animals. He is also star of Nat Geo WILD’s #1 series The Incredible Dr. Pol, which follows the unflappable and unstoppable vet on his routine 14-hour workdays treating both pets and livestock. A graduate of the prestigious Utrecht University Veterinary program in The Netherlands, Dr. Pol immigrated to the United States in 1971. After ten years of practice, he moved to Weidman, Michigan, in 1981 and founded Pol Veterinary Services out of his garage with his wife, Diane. With a down-to-earth, practical approach to veterinary medicine, Dr. Pol grew his practice from a humble start to one with over 23,000 clients.

Specializing in large farm animals, Dr. Pol treats horses, pigs, cows, sheep, alpacas, goats, chickens and even an occasional reindeer.  A true friend of the farmer, he works tirelessly to ensure that the diminishing population of family farmers remains in business.  And he plays an integral role in keeping farmers’ livestock healthy and their businesses profitable.  Dr. Pol works with many 4-H groups and feels every child should grow up with a pet.  For that reason, he tries to keep pet ownership affordable.

With his thick Dutch accent, signature mustache, vintage 1981 “Back to the Future” DeLorean car, down-to-earth practical approach and fun-loving, never give up attitude, Dr. Jan Pol is nothing short of a local legend and America’s favorite veterinarian!  

About ALL AMERICAN LICENSING:

All American Licensing is a full-service licensing agency specializing in licensing, retail development and product integration. AAL has an impressive and diverse roster of clients ranging from top consumer brands to world-class resort brands, lifestyle and pet brands.

Founded in 2011 by veteran licensing executives Tim Rothwell and Michael Gottsegen, All American Licensing provides its clients with a global network of best-in-class manufacturers; turnkey brand representation from legal and financial services to retail development to personalized road maps to success.

The company is headquartered in Los Angeles, with offices in Charleston, SC and Charlotte, NC and Canada. For more information on All American Licensing, please visit https://aalmg.com/

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Media Contact:


Dan Harary

The Asbury PR Agency

Beverly Hills, CA

310-859-1831

dan@asburypr.com

Jan

 

Janelle Monae Joins 'UglyDolls' Voice Cast

 

Janelle Monae is starring in the STX animated movie "UglyDolls" and is expected to perform original songs for the film.

"UglyDolls" is the animated family adventure based on the beloved toy brand. In the adorably different town of Uglyville, the free-spirited Moxy and her UglyDolls pals confront what it means to be different, struggle with their desire to be loved, and ultimately discover that you don't have to be perfect to be amazing.

Monae will soon be seen on screen in Robert Zemeckis' "Welcome to Marwen," co-starring Steve Carell, Merritt Wever, Leslie Mann, Diane Kruger, Eiza Gonzalez, and Gwendoline Christie. Her previous acting credits include "Moonlight" and "Hidden Figures."

She recently released her critically-acclaimed third solo album, "Dirty Computer."

Monae is repped by WME, manager Mikael Moore for Wondaland Management, and attorney Ziffren Brittenham.

Uglydoll® and Pretty Ugly™ are registered trademarks of Pretty Ugly, LLC.

By: Justin Kroll

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