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KING FEATURES produces new animation in celebration of popeye’s 90th anniversary

New Series on the Popeye and Friends Official YouTube Channel

Will Introduce the Classic Character to Younger Audiences

Anniversary Includes Return of “Popeye’s Cartoon Club”


NEW YORK, December 3, 2018 -  To kick off Popeye’s 90th anniversary celebration in 2019, King Features Syndicate, a part of Hearst Entertainment, announces the debut of “Popeye’s Island Adventures.” The original animated short series will introduce comic icon Popeye and his friends to today’s digitally native children on the Popeye and Friends Official YouTube Channel. The series launch was announced by Hearst President and CEO Steven R. Swartz, Hearst Entertainment & Syndication President Neeraj Khemlani and President of King Features Syndicate C.J. Kettler.

Originally appearing in 1929, E.C. Segar’s Popeye character first debuted in “The Thimble Theatre” comic strip in the New York Journal-American, which was at that time owned by Hearst Founder William Randolph Hearst. The much-loved character developed alongside his cast of friends before making his film debut in 1933 and television debut in 1960. For nearly 90 years, the Popeye character has resonated in print and on screen for audiences of all ages.

Developed with children in mind, “Popeye’s Island Adventures” introduces the spinach-loving sailor man to the younger generation by combining the original squash and stretch animation style with a fresh update on the original characters and storyline. The new Popeye has a youthful appearance and more eco-friendly position, growing spinach on the roof of his dieselpunk style houseboat and collecting rain water in barrels. Olive Oyl, the original damsel in distress, is now a shining example of feministic ideals that fans new and old will want to emulate. No longer sitting on the sidelines, Olive is now a strong, independent, and resourceful woman who is at the center of every adventure. Bluto remains the series’ antagonist, but his motives have changed as he pursues Popeye’s spinach in a quest for strength. The new Popeye project will complement the sailor man’s growing online presence; the character currently has close to 10 million followers on Facebook.

“We are thrilled to be bringing Popeye to YouTube and a new generation of kids,” Swartz said.

“It is fitting that Popeye, one of King Features’ original animated characters, is the first of our brands to be reintroduced through short form video content created specifically for the YouTube audience,” Khemlani said. “King Features has a deep library of IP - from Flash Gordon, Mandrake and The Phantom to partner properties like Blondie, Hagar the Horrible and Beetle Bailey -  and Popeye is taking the lead with development of new entertainment, merchandising and e-commerce to serve a new generation of fans.”

The debut of “Popeye’s Island Adventures” will kick off an anniversary celebration that includes the return of “Popeye’s Cartoon Club” as an homage to the fan art that E.C. Segar often shared at the end of “The Thimble Theatre” comic strip. The campaign invites top cartoonists from around the world to contribute their own Popeye comics. King is also ready to unveil merchandise from more than a dozen new partners from around the world to elevate the iconic sailor at retail in the coming months.

“Popeye is an iconic pop culture character and the responsibility to serve his fanbase while introducing him to a new audience of multiple generations is enormous,” Kettler said. “The Popeye 90th Anniversary celebration will include not only the short form animation on YouTube but a relaunch of E.C. Segar’s Popeye Cartoon Club in print, digital and social media featuring some of the most notable talent in cartooning and illustration as well as key partnerships for streetwear apparel and trend setting collaborations. We look forward to further developing Popeye with additional retail partners, licensees, and longer form storytelling in the future.”

WildBrain was contracted for worldwide management of the Popeye and Friends Official YouTube Channel in May and has since produced new compilations of cartoon favorites including “Classic Popeye,” “Popeye and Son” and “The Continuing Adventures of Popeye” as part of an ongoing strategy to grow the sailor man’s global audience across the platform.

Fans can start watching “Popeye’s Island Adventures” today at the Popeye and Friends Official YouTube Channeland can check out the recently launched website for the latest updates on Popeye’s 90th Anniversary Celebration. Popeye.com also features an interactive timeline charting his history and a photo filter feature that allows fans to brand and share their Popeye-inspired strong to the finish moments.

About King Features

King Features Syndicate is a unit of Hearst–a leading global, diversified media, information and services company with more than 360 businesses–and part of Hearst Entertainment and Syndication Group, which includes cable network partnerships, television programming activities, and newspaper syndication and merchandise licensing operations. King Features is one of the most experienced organizations in licensing and entertainment. It is also the world’s premier distributor of comics, columns, editorial cartoons, puzzles and games to newspapers, magazines, web portals, mobile outlets and news organizations worldwide. King represents some of the most recognizable global brands, includingBetty Boop™, Popeye®,Cuphead,Flash Gordon™, The Phantom™, Hägar the Horrible, Prince Valiant ® and Mandrake the Magician. For more information, please visit www.kingfeatures.com.

About Popeye
Sailor. Tough guy. Hero. Legend. That's Popeye. An underdog with bulging forearms, a mean uppercut and a love of canned spinach. Unassuming, unsophisticated and undeterred by a challenge, from the minute he walked into the comic strip, “The Thimble Theatre,” and muttered his famous “Ja think I’m a cowboy?” line, Popeye the Sailor Man captured the hearts of millions of fans around the globe. As the star of his own comics strips and animated content on the big screen and small, Popeye became quickly ingrained in American culture, and today remains one of the most recognizable pop-culture icons in the world. Popeye celebrates his 90th Anniversary in 2019! www.popeye.com

About WildBrain

WildBrain is an industry leader in the management and creation of preschool and children’s entertainment content on platforms such as YouTube, Amazon Video Direct and others. WildBrain’s branded YouTube network is one of the largest of its kind, featuring more than 110,000 videos for over 600 kids’ brands in up to 22 languages. The WildBrain network, which has over 50 million subscribers, generated over 129 billion minutes of watch time across 25 billion views, from July 2017 through June 2018. Connecting kids’ content owners with advertisers in the Advertising Video-on-Demand (AVOD) space, the WildBrain network features popular third-party brands such as Fireman Sam, Curious George, Shopkins and Ben 10, as well as much of DHX Media’s world-renowned library of 13,000 half-hours of kids’ and family content, including “Peanuts,” “Teletubbies,” “Strawberry Shortcake,” “Caillou,” “Inspector Gadget,” “Degrassi,” “Yo Gabba Gabba!” and many others. WildBrain Studios also specializes in the creation of new, original content for its network, such as animated and live-action shorts; toy-play and stop-motion videos; preschool counting and alphabet videos; nursery rhymes and more. WildBrain is a wholly owned subsidiary of DHX Media (TSX: DHX; NASDAQ: DHXM).


Media Contacts

Brian Reinert, DKC on behalf of King Features, Brian_Reinert@dkcnews.com, 212-981-5198

Paul Luthringer, Hearst, Paul@Hearst.com, 212-649-2540

Black Mirror Nose Dive 1 2



NOSEDIVE Challenges Players to Create the Perfect Life with Classic Table Top Board Game Integrated with a Free Companion App


LOS ANGELES, CA – 2018 – Global content producers Endemol Shine North America and gaming publisher and distributor Asmodee North America announced today the launch of NOSEDIVE, the first-ever social board game inspired by Emmy Award-Winning Netflix series Black Mirror. Modeled after the iconic episode of the same name starring Bryce Dallas Howard, NOSEDIVE players are challenged to create a “perfect” life by collecting Lifestyle Cards, while avoiding any “dings” to their Social Score.

Integrated with the free NOSEDIVE smartphone app available on iOS and Android, the game includes over 1,000 unique experiences to impress players’ important friends and improve their social standing.

NOSEDIVE features light social and strategic gameplay that is engaging, interactive and accessible for new players.

NOSEDIVE is published by Asmodee Group and distributed by Asmodee North America and launches at Target.com and Target stores nationwide Nov. 25 for $19.99.

Designed for 3 to 6 players ages 13 and older. Approximate gameplay - 45 minutes.

For more information, visit https://www.target.com/p/product-description/-/A-75571520

Image: https://esna.box.com/s/shme6ltdcfrh7q7wyphuxygvigidn0ws

About Black Mirror

Black Mirroris produced by House of Tomorrow, part of Endemol Shine Group. The series is created and written by Charlie Brooker, and executive produced by Brooker and Annabel Jones.Black Mirrorisavailable on Netflix globally with a fifth run coming soon. The critically acclaimed anthology has won multiple awards including most recently four Emmy Awards for season four episode USS Callister.

About Endemol Shine North America

Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the global content creator, producer and distributor with a diverse portfolio of companies that are behind some of the most prominent hit television formats and series in the world.

About Asmodee North America

Asmodee North America is a publishing, sales, marketing, and distribution arm of the global Asmodee Group, a leading international company dedicated to bringing great games and amazing stories to all corners of the world. Asmodee North America represents the strongest portfolio of board games in the industry, including such favorite titles as Catan, 7 Wonders, Dixit, Spot It!, Splendor, Pandemic, Dead of Winter, Ticket to Ride, X-Wing™, and many more.



Endemol Shine North America

Jaycee Medina -Jaycee.Medina@endemolshine.us

Asmodee North America

Jesse Cromley - jcromley@asmodeena.com


Jaycee Medina

Director, Communications

5161 Lankershim Blvd., Suite 400

North Hollywood, CA 91601

T: (747) 529-8085



ToyAssocLogo PMS


Toy Industry to Induct Three New Members into Esteemed Hall of Fame

New York, NY | December 3, 2018 – The Toy Association announced today that it will induct the late Stan Lee, former editor-in-chief, publisher, and chairman of Marvel Comics, Brian Goldner, chairman & CEO of Hasbro, and the late Joe Mendelsohn, president of Kenner Products into the esteemed Toy Industry Hall of Fame

These individuals were selected for induction by members of The Toy Association in recognition of their significant contributions to the industry and the impact they have had on the lives of children through a lifelong commitment to toys and play. They will join an impressive roster of 76 toy industry luminaries, including Ruth Handler, Jim Henson, George Lucas, and Joan Ganz Cooney, who have been inducted into the Hall since it was established in 1984.

“Stan Lee, Brian Goldner, and Joe Mendelsohn represent the passion, creativity, and business acumen that are hallmarks of Toy Industry Hall of Fame inductees. They have created beloved characters and exciting products that stand the test of time while each consistently demonstrated deep dedication to the world of entertainment and toys,” said Steve Pasierb, president & CEO of The Toy Association. “Even more important is the joy and wonder they have brought to children around the world, forever shaping how kids play. The Toy of the Year Awards gala in February is certain to be both a celebration and emotional tribute.”


2019 Inductee In Memoriam
Stan Lee

Stan LeeThe late Stan Lee (1922 to 2018), former chairman of Marvel Comics, was a ground-breaking creative force in the toy industry. His impact on the vital action figure segment was unparalleled; Mr. Lee co-created Spiderman, The Hulk, The Fantastic Four, Iron Man, X-Men, and many other prominent characters alongside several artists. Over the years, Mr. Lee mentored countless creators of characters, motion pictures, and toys and led the expansion of Marvel Comics from a small division of a publishing house to a large multimedia corporation now owned by Disney. He also headed the first major successful challenge to the industry's censorship organization, the Comics Code Authority, leading to policy reform. Mr. Lee founded the Stan Lee Foundation in 2010 to support programs and ideas that improve access to literacy resources, as well as promote diversity, national literacy, culture, and the arts. Mr. Lee passed away on November 12, 2018, before he could be officially inducted into the Hall of Fame. He was 95.

2019 Living Inductee
Brian Goldner

Brian GoldnerSince joining Hasbro in 2000 and taking on the role of CEO in 2008, Brian Goldner has been instrumental in transforming Hasbro from a traditional toy and game company to a global play and entertainment leader. During his tenure, Hasbro passed the $5 billion revenue mark for the first time in company history. Mr. Goldner pioneered Hasbro’s entry into entertainment and has served as an executive producer on a number of films based on Hasbro brands, including the wildly-successful TRANSFORMERS films and the 2017 animated feature MY LITTLE PONY: THE MOVIE. He is actively involved in driving corporate and community initiatives to fulfill Hasbro’s purpose to make the world a better place for children and their families. Hasbro ranked No. 5 on the 100 Best Corporate Citizens list for 2018 by CR Magazine and was recognized as a 2018 World's Most Ethical Company® by the Ethisphere Institute, a global leader in defining and advancing the standards of ethical business practices.

2019 Posthumous Inductee
Joe Mendelsohn

Joe MendelsohnThe late Joe Mendelsohn (1930 to 2017) joined Kenner Products in 1956 and led the company as president from 1978 to 1985. During his tenure Kenner thrived, producing major hits each year in the categories of toys, dolls, and fad items. Mr. Mendelsohn guided the development of Kenner’s product lines and interacted with the industry merchants who were so important to Kenner's success or failure. He ensured that his customers always had a flow of hot merchandise and that promotions were adequately backed by product that was critical to a retailer’s success. Mr. Mendelsohn was a big believer in partnerships in business and strove to develop them with each of his business partners. He always solicited input from those around him (as well as from retailers) and leveraged that input to make his company a leader in the industry. He was a respected executive during a period of dynamic growth at Kenner, and within the toy industry as a whole.

The Toy Industry Hall of Fame lives alongside the National Toy Hall of Fame in a special exhibit at The Strong museum in Rochester, NY. The cutting-edge installation features inductees of both halls under one roof, showcasing the toys beloved by generations and the toy industry trailblazers who helped bring those toys to life.

The 2019 ceremony honoring the latest inductees will take place at the 19th Annual Toy of the Year (TOTY) Awards on Friday evening, February 15, 2019 at the Ziegfeld Ballroom in New York CityThe ceremony will kick off the 116th North American International Toy Fair

For complete biographies and more information
please visit toyassociation.org/HOF

About the Toy Industry Hall of Fame  
In 1984, the Toy Industry Hall of Fame was established to recognize the people who have brought the value of play to the lives of children and adults. Every year for the past three decades, members of the industry have proudly nominated hundreds of men and women — from toy inventors to toy retailers — who have made their mark on the industry and created a love of play in the hearts of children of all ages.

About The Toy Association  www.toyassociation.org 
Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $110.9 billion, and its 950+ members drive the annual $27 billion U.S. domestic toy market. The Toy Association serves as the industry’s voice on the developmental benefits of play, and promotes play’s positive impact on childhood development to consumers and media. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on ongoing programs to ensure safe and fun play.

As a global leader, The Toy Association produces the world-renowned North American International Toy Fair and Fall Toy Preview; advocates on behalf of members around the world; sustains the Canadian Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America’s widely emulated ASTM F963 toy safety standard.

Contact: Adrienne Appell

The Toy Association

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