- Guest Contributor
- Editor's Blog
By Mike Grimes
When products are delivered to retailers nation-wide, it is often the job of third-party merchandisers to set up and maintain product displays. While this approach is expensive, it is generally more cost-effective than internal processes; however, with pressure on retailers to provide increasingly exceptional shopping experiences, expanding the third-party model becomes cost-prohibitive. This is where leveraging low-cost, high-availability crowdsourcing comes in.
Crowdsourcing can supplement current compliance and shelf health measurement services of traditional merchandising providers, while also optimizing some outdated merchandising processes to make them more efficient. In both cases, crowdsourcing strengthens relationships across the supply chain in a more cost-effective and flexible manner.
Here are three ways crowdsourcing can increase the value-add of third-party merchandisers: