productdetails

By Peter Zaballos, Chief Marketing Officer & Senior Vice President at SPS Commerce

With the growth of mobile platforms, consumers have the ability to shop when, where and how they want. That’s good news for retailers that understand how product details drive sales and build brand loyalty. There’s a wealth of research that confirms this, so if you still think less is more, think again.

Today’s consumers expect product details that go beyond size and color, which is why retailers are now pushing suppliers to provide more item information. Details drive digital. Digital drives sales. According to a recent Think with Google article, $1 trillion of retail sales were influenced by product searches. No wonder the No. 1 priority for retailers in 2016 is improving item attributes from suppliers.

Here are six tips for writing and delivering detailed digital product content that sells:

martechblog

By Peggy Chen, CMO at SDL

Scott Brinker’s 2016 marketing technology supergraphic cites 3,874 different martech solutions on the market. With so many options available, how can retail marketers determine where to focus? What’s most important: personalization or global content? Mobile or social? When it comes down to it, it’s all about what will encourage customers to complete the buying cycle. Here are some tips for how to make that happen.

Create and distribute compelling content

Content marketing has grown in popularity for good reason – it works. Websites, e-mail blasts, blogs and research all help retailers reach their audience more effectively and ensure they’re satisfied with their purchases and brand experience. When it comes to publishing, drafting compelling content is the easy part. For this content to be impactful, it’s essential to know how and when to push it out to customers.

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By Alex Senn, Founder and CEO at Orkiv Retail Solutions

Get ready to explore some unique, powerful and game-changing retail technologies out there being used right now. Along with this, we'll look at how retail technology is impacting the retail industry. From advanced real-time location-relevant services to new ways of exploring social media's prowess with shoppers, this should serve as a benchmark for you. What's important about these platforms, services and technologies is that they actually enhance the customer experience in some significant way. Of course, the goal is to improve the experience and make delivery so smooth, that our customers buy more goods from us. In our search for the best retail technologies, it's important to consider the whole picture when it comes to implementation, usage and effect with customers. So, we have chosen to deliver a list which could be implemented at scale and still deliver positive ROI from doing so.

Because I deal with a lot of retailers, and the particular challenges faced by those retailers, I will provide a perspective that can help automate and accelerate your sales growth, utilizing the technology having an impact today.

To keep up with the constantly changing, wavering and reversing preferences of consumers, you need a way to rapidly adapt and seize a new opportunity. These retail technologies will help you accomplish this. Before taking on a new implementation of a retail technology such as one presented here, be sure your retail business is in a good position to handle the changes. You want to be sure you can easily integrate, upgrade and implement in a timely manner. If not, you may want to consider upgrading your current infrastructure so it can produce results efficiently.

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By Helen Tueffel, Vice President, Global Solutions, Retail, APEX Analytix

As a retailer, the supplier portal you use may be highly customized for your business, and advanced in merchandise functions such as supplier scorecards and metrics.  But you are also probably spending a lot of staff time on functions that you haven’t automated, and may even be facing compliance and fraud risks because your portal doesn’t handle the basics. If you are like most retailers, your merchandise (goods for resale) spend and expense (goods not for resale) spend are probably not even in the same system. Consider, for example, how many times each week your employees are answering these questions, or some variation thereof:

  • Have you received my invoice?
  • When can I expect payment?
  • Can you tell me which invoice the check I received applies to?

Now think about how much time and money you’d save if your suppliers could answer these questions (and more like them) on their own, 24/7, 365 days a year. It’s not just wishful thinking. Some retail organizations have taken cues from non-retail Fortune 500 companies and implemented their own vendor portal systems. Is a vendor portal right for you? Let’s find out.

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Licensing Expo begins this week in Las Vegas, and the RM team is thrilled to be attending. Licensing Expo is the world’s largest and most influential trade show dedicated to licensing and brand extension, which makes it one of -- if not the -- most important shows for brands, licensees, retailes and licensors of the year. More than 5,000 brands from all product categories are showcased at the tradeshow – from candy to cars, food to fashion, music to movies, TV to toys and everything in between. A visit to Licensing Expo will help your brand prosper now and in the future. Some of the biggest brands that will be there are showcased in this week's Merchandise Monday to kick off the show.

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