- Guest Contributor
- Editor's Blog
By Richard Lawson, Manatt, Phelps & Phillips
With the holiday season often accounting for one-third of a retailer’s annual sales, competition can be fierce. Tempting as it is to grab for every advantage, this can have the unpleasant consequence of legal entanglements with the Federal Trade Commission (FTC) or a state attorney general that are expensive to resolve and can bring reputational damage at a critical time of year. Retailers can protect themselves by focusing on three key areas where regulators look for potential violations this time of year: advertising disclosures, compliance with laws on continuity plans and bogus discount prices.