Benoit di Sabatino



Benoit di Sabatino Joins Zodiak Kids as CEO


Paris/London, September 12, 2018: Banijay Group today confirms the appointment of Benoit di Sabatino as CEO of Zodiak Kids.

With a strong track record in animation and children’s programming, di Sabatino joins the business from Moonscoop Group, an independent content business specialised in the production and distribution of global youth programmes. As Co-Founder of the Group, he was responsible for the creation and production of over 1,500 hours of programming across 100 titles in 160 countries. Flagship brands included Code Lyoko, Geronimo Stilton, Titeuf – both series and film, Tara Duncan and Casper’s Scare School.

In his new role, di Sabatino will lead Banijay Group’s dedicated division for kids productions, consumer products, digital content and TV sales. With a global remit, he will oversee and grow one of the world’s largest, high-quality kids catalogues, with titles including Mister Maker, LoliRock, international hit Totally Spies!, Floogals, BAFTA-winning Secret Life of Boys, CBBC ratings-hit Millie Inbetween; and international animation series, Kody Kapow and Lilybuds.

Marco Bassetti, CEO, Banijay Group comments: “With a wealth of knowledge in the kids business, Benoit was the perfect fit for the role. Having worked across thousands of hours of programming in this genre, he will be a great addition to the team and is sure to take Zodiak Kids to new heights.”

Benoit di Sabatino adds: “Banijay is an ambitious group committed to strengthening the presence of Zodiak Kids in the global marketplace. The business already has an incredibly strong catalogue of high-quality brands and I’m looking forward to exploring new areas to bring the business further growth. With a vast pool of new ideas, a team of talented individuals and an ever-growing market around us, it is an exciting time to be taking on this new role and building Zodiak Kids as a flagship brand.”

For further information, please contact the Zodiak Kids Press Office:

Tel: + 44 20 7013 4368 I Email:

Notes to editors:

About Zodiak Kids

Zodiak Kids is a global independent leader in kids entertainment, combining Banijay Group’s dedicated kids production company, consumer products, digital and TV sales division. The company’s production arm is Zodiak Kids Studios, with offices in Paris & London, which produce animation and live action programming for a wide range of international broadcasters and audiences worldwide. Zodiak Kids has dedicated international sales and consumer products teams representing programming from Zodiak Kids Studios and third-party producers.

Zodiak Kids boasts one of the largest, high-quality kids catalogues in the world, which includes; Mister Maker, the ultimate arts and craft show; LoliRock, the series bursting with music, magic, and mystery; Totally Spies!, the international hit animation series; Floogals the unique CGI series and #1 show on Sprout in the US with Kids 2-5; BAFTA award-winning Secret Life of Boys for CBBC in the UK & ABC Australia; Millie Inbetween, the CBBC ratings-hit with multiple series; the hit kids drama series The Lodge for Disney worldwide; and new international animation series Kody Kapow and Lilybuds.

About Banijay Group

Banijay Group is a global production and distribution company creating premium content for television and multimedia platforms in all genres including entertainment, drama, factual, reality, docudrama and kids programming. With leading production entities in 16 territories, the Group is engaged in strategic partnerships with the best creative talent around the world.

Banijay Group is a confederation of entrepreneurs – encompassing Creativity, Innovation, and Professionalism. It unifies talent and personalities, spreading ideas and formats all over the world, with key brands including Versailles, The Secret Life of 4 Year Olds, Temptation Island, Beat The Star, 71 Degrees North, Keeping up with the Kardashians, Making of the Mob, The Real World, Wolf Creek, Wife Swap, Wild Things, It’s Only TV and Occupied among many others.

The Group is controlled by a company composed of Stéphane Courbit’s LOV Group and DeA Communications – a business belonging to De Agostini Group, with Vivendi owning a minority part of the total Group. Banijay Group operates under the direction of Marco Bassetti.


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September 11, 2018 - Viacom Nickelodeon Consumer Products president Pam Kaufman will take part in a fireside chat with License Global content director Amanda Cioletti during the opening day keynote at this year’s Brand Licensing Europe. Kaufman will share her insights into the changing retail landscape, why the newly formed, globally aligned VNCP positions the organisation for success, and where consumer products fits into Viacom’s larger strategy.

“Brand Licensing Europe is one of the industry’s premiere events, and I am honoured to be part of this year’s programme. 2018 was a pivotal year in retail and also a year of big changes at Viacom Nickelodeon Consumer Products, as we became one globally unified team earlier this year. At VNCP, we have been meeting the changing retail landscape head on, reinventing everything from the content and products we make, to how we market and to whom,” said Pam Kaufman.

BLE organisers have also unveiled the full seminar programme online at With more than 50 licensing experts delivering 30 sessions across the Brands & Lifestyle Theatre and Licensing Academy, this year’s content covers everything from the latest innovations in food and beverage licensing to gaming, heritage, pre-school, fashion, sustainability and more.

“In the Brands & Lifestyle Theatre, National Geographic’s Helen Mansell-Stopher will present a thought-provoking session on ethical licensing; Sanrio will discuss the creation of Little Miss Inventor and how it has capitalised successfully on the battle to get girls involved in STEM subjects; Richard Pink has a great session on driving value from promotional licensing, plus, we’ll have three food and beverage sessions with great case studies from licensees and licensors, including Chupa Chups,” commented BLE brand director Anna Knight.

“Meanwhile in the Licensing Academy, in addition to Pam’s keynote, LIMA UK managing director Kelvyn Gardner is planning a fantastic global licensing session featuring the LIMA Chapter Heads, the Moomin team will tell us all about the new Moominvalley animation and Billy Langsworthy from Mojo Nation is back with a Playing with Brands panel and a fireside chat with Tech Will Save Us. We also have our keynote on the IOC’s new licensing strategy. I would strongly advise visitors to arrive early – these sessions are going to be popular and busy.”

National Geographic director UK licensing Helena Mansell-Stopher, commented: “Our session will show how we are bringing a 130-year-old brand with a rich scientific history to life through consumer products, with a key focus on driving sustainable, biodegradable materials and products which help protect the future of the planet.”

Marika Makaroff, creative director and executive producer, Gutsy Animations and Sophia Jansson, creative director, Moomin Characters, will present ‘The Moominvalley Animation Series - creating a brand-new take on a beloved heritage brand’ in the Licensing Academy at 1100 on Tuesday.

They said: "In our seminar, we’ll take BLE visitors on a tour behind the scenes of the upcoming animated family TV drama Moominvalley, which will premiere worldwide in 2019. We’ll tell them how Gutsy animations is creating a new take on the beloved Moomins created by Tove Jansson, using brand new innovative techniques in 3D CGI and working with the best talent in the entertainment industry. We’ll share what we’ve learnt about how to create a new visual style and story lines that work for artistic and merchandise purposes, while staying true to the originals loved by millions of dedicated fans all around the world.” 

BLE’s educational content is free for all visitors, who can view the programme at and register for a free pass at

BLE is the definitive event for the licensing industry in Europe, taking place 9-11 October 2018 at Olympia London. Over 7,500 retailers, licensees and marketers are expected to attend, over one third of whom will travel to London from overseas.


For media information: 
Charlie Le Rougetel at BIGTOP, 07736 330676,

Lomow Samantha 2015 hi res



Hasbro Strengthens Brand Leadership with Senior Promotions

Samantha Lomow promoted to President, Hasbro Entertainment Brands;
Jonathan Berkowitz promoted to President, Hasbro Brands


PAWTUCKET, R.I.— Hasbro, Inc. (NASDAQ: HAS) today announced the promotion of Samantha Lomow to President, Hasbro Entertainment Brands, and Jonathan Berkowitz to President, Hasbro Brands. Both leaders will continue to report to John Frascotti, Hasbro President and Chief Operating Officer.

“Samantha and Jonathan are exceptional leaders, passionate about innovation and dedicated to our mission to create the world’s best play experiences,” said Frascotti. “We are confident that in their new roles, they will help us accelerate the momentum behind our business and brands.”

During her 18-year tenure at the company, Ms. Lomow has played a tremendous role in growing Hasbro brands and expanding them beyond the toy space. She has been instrumental in the TRANSFORMERS franchise since the first movie in 2007, and she helped bring MY LITTLE PONY to the big screen for the first time.

In her new role, she will be responsible for leading all of Hasbro’s current, new and vault entertainment-driven, story-led brands. This includes oversight for MY LITTLE PONY, TRANSFORMERS and POWER RANGERS, among others, and continuing to partner with Allspark on emerging entertainment brands. She will also continue to lead Hasbro’s strategic partner portfolio, including relationships with The Walt Disney Company, Universal, Nickelodeon, Sesame Workshop and Blizzard Entertainment.

In his 15 years at Hasbro, Mr. Berkowitz has led a number of brands across the portfolio, including NERF, which he led to its Franchise Brand status in 2011. Most recently, he has overseen the Hasbro Gaming portfolio, which has grown significantly under his leadership with new products and brands, as well as reimagined classics. He has also been instrumental in rolling out the Company’s Quick Strike approach, which has become an important differentiator for Hasbro in getting trends and new product ideas to market in record time.

In his new role, Mr. Berkowitz will oversee the Hasbro Gaming portfolio, including MONOPOLY, as well as NERF, PLAY-DOH, BABY ALIVE, FURREAL, and initiatives driven by the Quick Strike team, among others. He will also manage all new and vault brands not driven by entertainment.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

© 2018 Hasbro, Inc. All Rights Reserved.

Press Contact:

Julie Duffy



Dog WHisperer IMage1



Dog Whisperer Leashes New License Deals

Unitrex and European Home Designs newest licensees to join growing portfolio



CBS Studio Center, Studio City, CA, September 5, 2018Dog Whisperer Productions has announced two new licensing deals for products inspired by the globally syndicated, long-running, multiple Emmy® Award-nominated television series the Dog Whisperer. The new deals are with industry-leaders European Home Designs (dog toys, beds, and related products), and Unitrex, (newly-developed aromatherapy related products).

All American Licensing, the Dog Whisperer Production’s exclusive licensing agency, brokered both deals. The new Dog Whisperer licensing deal with European Home Designs will cover a comprehensive line up of products ranging from toys, dog beds, crate mats, blankets and throws, collars, leads, travel products, cooling mats, harnesses, grooming and cleaning, apparel to gift sets.  Each Dog Whisperer product will incorporate specific training tips and unique messages for the dog owner to help reinforce the Dog Whisperer philosophy of improving the bond between the dog and the human. 

Concurrently, Unitrex’s Dog Whisperer licensing deal will be an expansion of its industry-leading aromatherapy business to homes with dogs and will include a variety of diffusers, humidifiers, sprays and essential oils.  Unitrex will debut its Dog Whisperer product line, including key new items like CBD blended essential oils, dog tags with “calming” oils, and air fresheners at next month’s Natural Products Expo - East.

“Our selection of licensees truly match up with the mission of the Dog Whisperer brand which is to bring innovative teaching elements with all Dog Whisperer themed products, stated Michael Gottsegen, Co-Founding Partner at All American Licensing. “All new products will be authenticated with Dog Whisperer holograms distinguishing them from other similar merchandise.”

Episodes of the Dog Whisperer TV series are currently airing on the CW Network, after having played for 10 years on the National Geographic Channel. The series has received multiple, Primetime Emmy® Award nominations, ALMA Awards, DGA Awards, and Imagen Foundation Awards, along with a People’s Choice Award for “Favorite Animal TV Show.” 

Jack Elbaz, President of European Home Designs, commented, “Dog Whisperer is a wonderful television series that captivates and educates viewers - many of which are dog owners. We are thrilled to work with this brand to create products for consumers to be able to become their own ‘Dog Whisperer’ to their pets.”

“Unitrex is proud to expand its collection of health and wellness products to include a wide range of ‘Dog Friendly & Pet Safe Aromatherapy,’” said Les Wagenheim, CEO of Unitrex. “Our leading brand in diffusers, essential oils, and now pure CBD hemp oil products is a perfect match for the most celebrated name in the pet industry. Our extensive collection of Dog Whisperer wellness products is scheduled to launch at the Natural Products Expo in Baltimore next month.”


It began on the National Geographic Channel, when viewers were first invited to get to know their canine companions better, by focusing on their dog’s needs, not just their own. Since then, the Dog Whisperer television series has aired in more than 100 countries, inspiring millions of dog lovers everywhere to become more responsible owners…to become their dog’s best friends. To learn more about The Dog Whisperer community visit


EHD has been a leading manufacturer for pet supplies since 2003, marketing products under their label Bow-Wow Pet. Based out of NYC, the company’s focus has always been providing customers and consumers with innovative, fashionable and fun products for their pets. EHD’s product line consists of branded product as well as private label for many of the largest retailers in the U.S. and Canada. For more information on EHD please visit


Founded in 2012, the Cleveland, Ohio-based Unitrex SpaRoom personifies lifestyle products for healthy living. The company promotes wellness throughout the range of its colorful, design-oriented aromatherapy products. The contemporary look is carried out with a daring approach to “feel-good” that fits right in with leading therapy and lifestyle emporiums. This year, Unitrex will expand its collection to bring health, wellness, and a loving relationship between dogs and their owners, with the addition of the Dog Whisperer brand to its portfolio.


All American Licensing is a full-service licensing agency specializing in licensing, retail development and product integration. AAL has an impressive and diverse roster of clients ranging from top consumer brands to world-class resort brands, lifestyle and pet brands. Founded in 2011 by veteran licensing executives Tim Rothwell and Michael Gottsegen, All American Licensing provides its clients with a global network of best-in-class manufacturers; turnkey brand representation from legal and financial services to retail development to personalized road maps to success. The company is headquartered in Los Angeles, with offices in Charleston, SC and Charlotte, NC and Canada. For more information on All American Licensing, please visit



Media Contact for

Dog Whisperer Productions & All American Licensing:

Dan Harary

The Asbury PR Agency

Beverly Hills, CA

(310) 859-1831

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Coca-Cola Takes Top Honor at 2018 China Licensing Expo


ATLANTA, September 5, 2018 – Coca-Cola® was recognized by Licensing Expo China as Brand of the Year at this year’s show in Shanghai. Sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), the award ceremony on July 25 recognized industry leaders for innovation and creativity around licensing properties in China. Coca-Cola received the award for Corporate Brand/ Fashion/ Lifestyle Program of the Year for their collaboration with Peacebird, one of the top fashion brands in China. The award-winning collection fused Chinese campus style with eighties and nineties American culture and featured Coca-Cola logos printed on unisex clothing such as sweatshirts, tees and sneakers.

“We are honored to have our work with Peacebird recognized in this way. This collection spoke to the passion and individual expression that are found at the heart of Coca-Cola,” shared Kate Dwyer, Group Director Global Licensing for The Coca-Cola Company. “We are thrilled to accept this award on behalf of our brand, our friends at Peacebird as well as our agency partners.”


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