NationalDayCalendarC3 aims to secure licensing, merchandising and sponsorships for National Day Calendar. By Bianca Herron

C3 Entertainment Inc. has added National Day Calendar to their brand roster. The Calif.-based company is seeking licensing, merchandising and sponsorships for National Day Calendar, the authoritative source for national days.

National Day Calendar takes “unofficial days” throughout the year like Chocolate and Pizza Days, and spotlights them through sponsorships and merchandising. Additionally, they also add new days to the calendar annually.

“The licensing and sponsorship opportunities for this brand are unlimited,” Ani Khachoian, C3’s executive vice president of licensing, merchandising and distribution, said in a release. “We are excited to take #CelebrateEveryDay to a whole new level by collaborating with different brands in endless categories from apparel to toys and more. National Day Calendar is the perfect addition to our C3 brand roster.”

Mars Retail Group is taking the candy world by storm and bringing incredible offerings to its customers every day. From its delicious chocolate candy to fun, well-known characters, M&M’S® has something for everyone. For more than 75 years, the brand has brought colorful chocolate fun to M&M’S® fans around the world and Mars Retail Group is helping to further that ambition. Read more about Mars Retail Group here and see the company’s products below.


military MRG

M&M’S® Military Tins

Two new M&M’S® branded military-themed tins each have a classic look. The first includes a vintage American flag design, while the second features iconic American soldiers. Each tin is packed with M&M’S® FUN SIZE® chocolate candies.


 Large Yellow

Large M&M’S® Yellow X-mas Dispenser

The M&M’S® Yellow Character dispenses M&M’S® Candies into the gift box once you swing his left arm upward. Candy is loaded into the dispenser by lifting Yellow’s hat. The Christmas tree behind Yellow lights up and plays a holiday tune when the lentil-shaped button is pressed. This dispenser includes M&M’S® FUN SIZE® chocolate candies.


Egg Tin

Large Embossed Easter Egg Tins

M&M’S® brand embossed Easter egg tins are available with either Red or Yellow M&M’S® Characters. Each tin has a flattened bottom so that the egg will sit upright for display and also includes M&M’S® FUN SIZE® chocolate candies.



M&M’S® Ladies Athletic Lounge Set

Prepare for comfort in this lounge set. The top features a character screen print of either Red or Green character on a 60% Cotton/ 40% Polyester slouchy shirt with contrast heather stripe detailing. The pant features 52% Cotton/35% Polyester/13% Elastane fabric for a yoga type fit and feel. Relax or lounge with your favorite M&M’S® characters in this brand new item.


 Green Unit Print

Holiday M&M’S® Tree Mug Set 

Gift set includes either a Red or Green M&M’S® brand ceramic mug set filled with 2.75 ounces of M&M’S ® FUN SIZE® chocolate candies.


 Snickers Mug

Holiday SNICKERS® Tree Mug Set

Gift set includes a SNICKERS® brand ceramic mug set filled with 2.85 ounces of chocolate candies.


MM Travel Mug

Holiday M&M’S® Travel Mug Gift Set

The ideal gift for a busy person on the go, the holiday M&M’S® brand ceramic travel mug includes a tall ceramic travel mug with silicone lid and either Red or Green M&M’S® branded silicone band, plus 0.92oz of M&M’S® FUN SIZE® chocolate candies.


waterbottle blue

M&M’S® Candy Print Water Bottles

These colorful water bottles incorporate the beloved M&M’S® brand characters and candies in a fun adult drinkware piece. The 24-ounce triton water bottles feature a lid with a silicon stopper and all over graphic.


See more New & Notable products here. 

AMERICANREDThe company aims to grow its brand licensing program into new categories. By Staff Writer

Seltzer Licensing Group is helping the American Red Cross expand its growing brand licensing program into new categories with five new licensing partners.

As the exclusive licensing agency for Red Cross brand licensing, Seltzer Licensing Group will develop a strategic licensing plan to bring the core principles of the Red Cross into new commercial categories.

Each new licensee will help reinforce American Red Cross’ commitment to educate and empower consumers to prepare for disasters or other emergencies before they happen. Additionally, all of the company’s licensed products will feature new branded packaging, developed to help consumers easily identify the trusted Red Cross name and the products recommended to have on hand in case of emergency.

“These five new licensees are just the beginning of the exciting brand licensing program we are implementing across the categories of health, safety, emergency preparedness, and lifestyle consumer products,” Seltzer Licensing Group President Stu Seltzer said in a release.

The new partners include:

* LifeStraw will offer LifeStraw American Red Cross portable water filtration products. LifeStraw’s water filtration products provide American consumers with the confidence that their water will be filtration safe for use in the event of emergencies.

* Hydro-Photon Inc. was selected to supply a Red Cross branded UV purifier. These SteriPEN innovative water purifiers provide clean, safe drinking water faster, easier and more effectively than other portable water disinfection methods, like pumps and chemicals. Its small, lightweight design provides for easy storage and makes them a critical component to any emergency preparedness kit for home or travel.

* Penn-Plax will offer Red Cross branded pet first aid, disaster relief and outdoor safety kits to help ensure that pets will be “Always Ready” for emergencies.

* 2253 Apparel will launch a lifestyle collection of adult clothing and accessories inspired by the Red Cross. Focusing on comfort and quality, the Red Cross collection will provide consumers a stylish way to show their support.

* 360° Student Travel by Westcoast Connection will take teens to Washington, D.C., on trips to receive emergency preparedness training and perform community service hours for the Red Cross. 

BLEpicBLE’s Retail Mentoring Program welcomes a new host of retailers from a diverse range of categories. By Bianca Herron

Online retailer and specialist toy buying group Toymaster are a apart of the new host of retailers that joined Brand Licensing Europe’s (BLE) Retail Mentoring Program.

BLE’s program is one-of-a-kind in the United Kingdom. Organized by UBM and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), the program is designed to give buying and merchandising professionals a deeper understanding of the licensing industry.

The mentees of this year’s course represent numerous retail categories and departments, including buyers, marketers and designers from apparel, gift, toys and leisure. Other notable program participants include fashion and apparel retailers M&Co; Morrisons, one of the largest supermarket chains in the UK; and the UK’s largest cinema chain ODEON and UCI Cinemas Group.

In addition, for the first time, all retailers who complete the course will receive Continuing Professional Development Certification Service (CPD) accreditation, which will help enhance each participant’s individual career paths.

“It’s fantastic to have the opportunity to enhance these young professional’s careers and skill sets within licensing,” BLE Brand Director, Anna Knight, said in a statement. "They are after all the future of this industry.”

Extra Beanstalk aims to extend Filippo Berio into healthy foods such as pasta sauces, salad dressings and kits. By Staff Writer

Filippo Berio, a leading olive oil brand worldwide, has selected Beanstalk, a global brand licensing extension agency, as its strategic U.S. licensing partner.

With olive oil at the core of the Mediterranean diet, Beanstalk aims to extend Filippo Berio into healthy foods such as pasta sauces, salad dressings and kits, marinades, savory snacks, specialty olives, marinated vegetables, dips and spreads and crackers and specialty breads.

“Leveraging Beanstalk’s strategic licensing expertise will allow our world famous brand to enter additional complementary categories, and become even more relevant to consumers,” Marco de Ceglie, president and CEO at SALOV North America Corp., parent company of Filippo Berio, said in a release. “I am confident that we will identify many like-minded uncompromising partners in their specific categories.”

Beanstalk’s President and CEO Allison Ames added that the company is “thrilled” thrilled to announce its partnership with Filippo Berio in the U.S.

“The brand’s rich tradition and leadership position in the olive oil market makes Filippo Berio an ideal partner for healthy food extensions,” Ames added. “Its core vision of helping people live their lives healthier is important to consumers today as they look for the right food choices and seek to embrace the health advantages of a Mediterranean diet. We look forward to taking the brand into new aisles at retail, and to creating new ways for consumers to enjoy the flavor of Filippo Berio.”

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