- Guest Contributor
- Editor's Blog
By Peter Zaballos, Chief Marketing Officer & Senior Vice President at SPS Commerce
With the growth of mobile platforms, consumers have the ability to shop when, where and how they want. That’s good news for retailers that understand how product details drive sales and build brand loyalty. There’s a wealth of research that confirms this, so if you still think less is more, think again.
Today’s consumers expect product details that go beyond size and color, which is why retailers are now pushing suppliers to provide more item information. Details drive digital. Digital drives sales. According to a recent Think with Google article, $1 trillion of retail sales were influenced by product searches. No wonder the No. 1 priority for retailers in 2016 is improving item attributes from suppliers.
Here are six tips for writing and delivering detailed digital product content that sells: