Guest Blog By Steve Jeffery

Santa gets letters. E-commerce purveyors get clickstream data. What do brick-and mortar retailers want for the holidays? In-store customer behavior intelligence. In store tracking is a hot item this season because understanding behavior in brick and mortar environments will help retailers level the playing field with ecommerce. If last year's trends are any indication, online channels will continue to compete fiercely for consumer dollars during the holiday shopping rush.

Guest Blog by Jodi Sawyer

In planning your seasonal promotional campaigns, you, as a brand owner, are well aware that creative and implementation planning must begin well before the actual ‘holiday season’ arrives. Your successful Yuletide promotion was probably on your drawing board well before the beginning of July. However, have you considered how environmental conditions may impact the life of the promotional graphic?

Guest blog by David Kreitzer

We all know the popular adage, “The customer is always right.” For some companies, this is a great piece of wisdom to live by, but when dealing with customer feedback on social media sites, things are a little more nuanced. Amazon founder and CEO, Jeff Bezos, has said of online customer service, “If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000.”

Guest blog By Noah Tratt

Can the mere act of planning a vacation increase a person’s happiness? A Dutch study released in 2010 revealed that the largest boost in happiness surrounding vacations comes from the simple act of planning the vacation. In fact, the effect of vacation anticipation boosted happiness for a full eight weeks. Retailers take note: targeting a happy consumer during the vacation booking phase can be an extremely effective marketing strategy because there is a unique tie between retail and travel shopping patterns.

Guest Blog By Jeremy Hanks

Have you ever wondered how Amazon ascended to and maintains its dominant position? The company puts retailers left and right out of business, and consistently outperforms the rest of the e-commerce market, often reporting growth more than twice the overall market’s growth. Yes, there is Amazon Prime and Kindle Fire and the world’s largest bookstore, but the secret to Amazon’s success is not as sexy as you might expect. Amazon is at the top of the food chain because of its supply chain.

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