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Green Gold Animation announced today the appointment of Marketing Immersion as their North American Licensing Agency for ‘Mighty Little Bheem’. ‘Mighty Little Bheem’ will be the first preschool series of the popular Bheem franchise and will be streamed on Netflix in 2019.

Created by Rajiv Chilaka, founder of Green Gold Animation, and based on the mythological character Bheem from the Indian epic The Mahabharata, the ‘Chhota Bheem’ action comedy animated series aired on Turner Broadcasting’s Pogo TV channel from 2008. The franchise has given birth to several TV films and three feature films and is the inspiration for ‘Mighty Little Bheem’.

‘Mighty Little Bheem’ (2019) is an animated preschool series in production in India from Director Rajiv Chilaka (Chhota Bheem). ‘Mighty Little Bheem’ will be the first preschool series of the popular Bheem franchise. It is a non-verbal, slapstick adventure comedy in which its ultra-strong, brave and intelligent hero, Mighty Little Bheem, travels through his hometown on crazy adventures, often in search of ladoos (his favorite treat).

“We are thrilled to introduce ‘Mighty Little Bheem’ to young audiences. This is an incredible opportunity to bring best-in-class storytelling to children everywhere,” said Green Gold Animation founder Rajiv Chilaka.

Marketing Immersion CEO, Janice Hamlin stated, “We are so very honored to represent the delightful and mischievously entertaining pre-school property.  ‘Mighty Little Bheem’ will capture the hearts of viewers around the globe with his super-powerful strength and his hilarious adventures.”  Many product categories are now available to license through Marketing Immersion.

About Green Gold Animation: Green Gold Animation, headed by Rajiv Chilaka, is one of the India’s largest animation companies, and has offices in Hyderabad, Mumbai and Chennai, as well as international branches in Los Angeles, Shanghai and the Philippines. The studio produces hit Indian toons Chhota Bheem, Mighty Raju, Arjun Prince of Bali, Super Bheem, and Mighty Little Bheem with broadcast partners including Disney Channels, Cartoon Network, Amazon Prime Video, Netflix and Discovery Kids.

About Marketing-Immersion: Marketing Immersion is a full-service brand development and marketing company focused on entertainment and lifestyle properties. Marketing Immersion taps into the most relevant technology, networks and trends to better help their clients. Services include licensing, merchandising, media planning and placement, traditional and internet marketing expertise, brand and business development through execution. Contact jan@marketing-immersion.com, 562-305-9012 for more information.

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L.O.L Surprise! by MGA Entertainment Wins Prestigious “Toy of the Year” Award

Brand Also Wins Doll of the Year, License of the Year, and Playset Toy of the Year Awards

New York, NY | February 15, 2019 – Top toys and games as well as three legendary individuals from the toy and entertainment industries were honored this evening at the 19th annual Toy of the Year (TOTY) Awardsand Toy Industry Hall of Fame induction ceremony. More than 700 toy, play, and youth entertainment industry executives attended the sold out event, which took place at the Ziegfeld Ballroom in New York City. Proceeds from the awards program and event supported The Toy Foundation’s charitable work to bring toys to millions of children in need.

Eric Carle

The World of Eric Carle™ launches  a three-and-under Chick-fil-A Kids’ Meal promotion.

In celebration of the 50th anniversary of The Very Hungry Caterpillar by Eric Carle, The World of Eric Carle™ launched  a3 and under Chick-fil-A Kids’ Meal promotion featuring Eric Carle’s unmistakable collage art and iconic characters in a series of board books. The promotion kicked off in early February and will run through April 30, 2019, in participating Chick-fil-A restaurants nationwide. 

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