Cartoon Network Goes Big at San Diego Comic-Con 

Fans Can Celebrate Steven Universe, Adventure Time and More with Panels, Signings, and Products Exclusive to the Con


Cartoon Network is bringing an out-of-this world fan experience at Comic-Con (July 19-22) with an overall immersive Steven Universe experience, an homage to Adventure Time, along with additional signings, panels and exclusive product offerings.
Inspired by the illustrious mythology of Steven Universe, this year’s booth (#3735) will greet fans with large, iconic figures of the Crystal Gems above a crystal landscape. A screen embedded in the crystal will show what’s waiting inside – the chance to be in an epic parallax scene with their favorite characters! Kicking off Thursday, July 19, Grammy winner and voice of Steven Universe’s Garnet, Estelle, joins show creator Rebecca Sugar and her friends from the Dove Self-Esteem Project for a conversation about the importance of inclusion and body positivity that the series has been so celebrated for.

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The Toy Association Launches “Creative Factor” Advisory Board;
Expands Resources for Toy Inventors, Designers, & Entrepreneurs


New York, NY | June 26, 2018 – As part of its ongoing commitment to support and foster growth within the global toy inventor and designer community, The Toy Association has announced the formation of a new Creative Factor Advisory Board made up of innovators and experts across a range of creative fields.

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ShopToys365, Powered by Balluun, Honored

at Loyalty Magazine Awards in London 

The B2B digital marketplace for the toy industry received “highly commended” designation

in “Best Use of CRM” category

Zürich, Switzerland – June 20, 2018 | ShopToys365, a partnership between leading social e-commerce provider Balluun and The Toy Association, was recognized for its high-quality service offered to platform users June 19 at the Loyalty Magazine Awards in London, England. 

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Industry insiders share back-to-school shopping trends and tips for retailers.

By Kat Zeman, Senior Editor at Knighthouse Media

As the back-to-school shopping season approaches, online and in-store retailers are preparing to unleash whopping sales and new promotions and marketing campaigns. The good news for retailers is that consumers appear to be ready to spend a lot of money. However, industry insiders suggest that retailers need to be aware of consumer habits for sales to flourish and have policies in place to prevent fraudulent transactions.

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