Online shopping sales are soaring, but online retailers are not making as much money as they should. Do you know why? The reason is actually pretty simple - cart abandonment. A large number of online shoppers – 68.63% to be exact – leave the websites without completing their purchases. And nearly a quarter of those who abandon their carts do it because of concerns about payment security and lack of clarity in the checkout process. According to the below infographic, retailers worldwide could have added at least £ 5.5 million to their total sales in 2015 if they had just chosen the right payment gateways. 


The ninth annual Food Network and Cooking Channel New York City Wine & Food Festival presented by Coca-Cola (NYCWFF) will once again set out to help “Eat. Drink. EndHunger.” this fall. With nearly 100 events and more than 350 participating talent, the industry-wide celebration showcases what’s on trend and what’s next in the ever-growing epicurean landscape. Since its inception, NYCWFF has successfully raised more than $9.5 million to support the fight to end hunger by working with its charity partners, No Kid Hungry and Food Bank For New York City.

NYCWFF takes place Oct. 13-16. For more information, check out our NYCWFF preview


Developed by Australian-based Moose Toys, Shopkins are grocery store-themed collectible characters that children collect, share and trade. Each rubber character has its own unique name and face, turning everyday items into cute and colorful figurines. Shopkins launched Season 1 in summer 2014 and every six months since then has debuted a new season. Season 6 will hit stores in October along with the release of a first-ever DVD. “It’s fun, quirky, magical and I thought, ‘We can really do something with this.’ There’s so much cleverness about the brand and it’s cute, fun and colorful," The Licensing Shop President Steve Fowler says.

Read more about Shopkins in our latest issue.


ThinkstockPhotos 491752390

By Stephanie Schoch

In the digital age, there’s a search for authenticity -- and for standing out in the increasingly crowded online sphere. Social influencers can offer that breath of fresh air, while providing unbiased reviews, revealing top picks, and putting a company’s brand in front of a larger audience.

Why? It goes back to consumer trust and the power of word-of-mouth marketing. A 2013 Nielsen study, “Trust in Advertising,” found that 69% of respondents somewhat or completely trust branded websites as a form of advertising, with 61% reporting that they completely trust brand sponsorships.

So it just makes good sense for companies to increase their branding reach and boost the public’s trust by way of brand ambassadors.

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