The World of Eric Carle has partnered with J.S. Pancake to launch The Very Hungry Caterpillar themed pop-up cafés and menu items at J.S. Pancakes 14 locations across Japan. J.S. Pancake will feature themed foods, fanciful interior design and licensed merchandise opened on October 3rd  and will continue for 4 months, closing January 31, 2019.

Eric Carle is highly respected in Japan, and The Very Hungry Caterpillar has fueled a very successful consumer products program for infants and toddlers. The collaboration with J.S. Pancake provides fans an opportunity to enjoy a themed environments in one of Japan’s popular destinations, and a menu featuring fruit and foods from the iconic book including matcha parfait, fruit drinks, apple pancakes and more! 

The Cafe is an extension of the brand’s enormous success in Japan. Episodic Pop-up shops in major department stores, The Art of Eric Carle travelling exhibit in key cities in Japan thru Fall 2019, consumer products in key retailers Aeon, Graphis, United Arrows, Toys R Us and specialty stores, and the longest collaboration in Hello Kitty history sold in all Sanrio locations, have established The World of Eric Carle as leading children’s brand.

The licensing campaign for The World of Eric Carle is managed in Japan by licensing company Cosmo Merchandising Co., Ltd. through the worldwide agent, The Joester Loria Group.



Beastmode Selfridges 4




October 9, 2018 - Beastmode, the fashion and lifestyle brand of Marshawn Lynch, and Selfridges will launch a pop-up shop in support of Marshawn’s big NFL football game on October 14th at Wembley Stadium.  

Marshawn Lynch is the starting running back for the Oakland Raiders, and is presently within the top 10 rushing leaders in the NFL as of this past weekend. This is Marshawn’s 12th season in the NFL, and he is considered one of the most popular and charismatic personalities in American sports. He’s also one of the only professional athletes in North America to have his own successful lifestyle brand, with three (3) retail stores (Oakland, Seattle, and the recently opened Las Vegas location), and an e-commerce platform located at: www.beastmodeonline.com. BeastMode was Marshawn’s nickname as a young boy growing up playing football in Oakland, CA. He was a star player for his alma matter, University of California, Berkeley (“Cal”), and went on to a magnificent professional career with the Buffalo Bills, Seattle Seahawks, and most recently the Oakland Raiders. Marshawn established BeastMode as an apparel and lifestyle brand while playing for the Seattle Seahawks, where he led them to two consecutive Superbowl appearances in 2013 and 2014 (winning in 2013).  

BeastMode is a brand featuring a mix of apparel and accessories, but also inclusive of training gloves, chocolate bars, sock, underwear, hats, and much more. BeastMode also has active licensing agreements with the NFL Players Association (NFLPA), Cal, and is the only brand to have a collaborative licensing arrangement in connection with the Oakland Raiders (whereby co-branded merchandise is produced and authorized by the NFL).   Marshawn arrives in London this coming weekend for the NFL’s UK opener against his former Seattle Seahawks team.

“I never could have dreamed a North Oakland kid like myself could have my own brand sittin’ right next to the big boys at a store as special as Selfridges. This game is very significant because fans from my current team and former team get a chance to support me” – Marshawn Lynch.

The BeastMode shop at Selfridges will be located on the 1st Floor and will be available from Friday October 12th. Prices start from £25.


About Beast Mode®

The Beast Mode assortment offers a full range of lifestyle and graphic-inspired apparel including tops, bottoms, hats, socks, underwear, bikes, training gear and other accessories catered to men, women, and kids. Beast Mode’s first flagship store, located at 811 Broadway, Oakland CA, opened in February of 2015, and has already become a “must visit” destination for locals and visitors alike. Beast Mode’s other stores are located in Seattle and Las Vegas. For more information, visit our online shop at: www.beastmodeonline.com.

About Selfridges

The business was founded by American entrepreneur Harry Gordon Selfridge in 1909 and is widely regarded as the first and best example of a modern department store. Harry Gordon Selfridge ran the store himself until he retired in 1940. After several ownerships the company was de-merged from the Sears Group in 1998 and floated on the London Stock Exchange. In 2003 the Weston family purchased Selfridges and under their ownership Selfridges has become the epitome of a global destination for fashion, luxury and extraordinary retail experiences. In June 2010 Selfridges was named Best Department Store in the World by IGDS and retained the title for an unprecedented three times consecutively. In May 2016, Selfridges won the inaugural award for the World’s Best Sustainability Campaign at the IGDS world summit for its long-term commitment campaign, Buying Better Inspiring Change which it launched earlier that year. At the IGDS World Department Store Forum in Toronto in 2017, Selfridges won the Best Department Store Campaign for its themed campaign EveryBODY dealing with the beauty and strength of the body beyond conventions. The store reclaimed the best department store title again in 2018. Selfridges has four stores; in London, Birmingham and Manchester (Trafford Centre, and Exchange Square) all celebrating exciting experiences and new product destination launches. Selfridges also operates an international website that delivers within the UK and to over 130 countries, trading in eight currencies.


Mitchell Grossbach, Beast Mode Apparel, LLC mitch@beastmodeonline.com





London, UK, October 4, 2018 – World-renowned adventurer and best-selling author, Bear Grylls, has partnered with Tobar, a UK-based business since 1973, to create a cutting edge range of insect powder based health bars. Beanstalk, Bear Grylls’ brand extension licensing agency, brokered the agreement.

Building on the tremendous brand loyalty behind adventurer and global television personality Bear Grylls, the range will leverage the brand’s vision to ‘Inspire, Equip and Empower.’ The insect powder bars are set to launch in late 2018 and will be available across Europe. The insect powder product range consists of high-protein insect powder bars and energy insect powder bars that contain protein made with insect powder from buffalo worms, which are grown in European insect farms. The new insect powder products are all gluten free, high in fiber and contain no artificial ingredients.

Gary Bartlett, Specialist Product Developer at Tobar, says, “Farming insects uses significantly less land and water, produces fewer greenhouse gasses and is a highly nutritious alternative to traditional protein production. We are hugely excited to work with Bear Grylls on this project to promote the benefits of buffalo worm powder and the health bar range to fans.”

The two high-protein insect powder bars are apricot, cranberry and chia flavour and dark chocolate and fig flavour whilst the energy insect powder bars are orange and dark chocolate and apple, caramel and cinnamon.

Bear Grylls is former British Special Forces, an Everest mountaineer, TV host and a No. 1 bestselling author. He has become known around the world as one of the most recognized faces of survival and outdoor adventure. His Emmy award-winning television shows, Man vs. Wild and Born Survivor, have become two of the most watched programmes on the planet, with an estimated audience of 1.2 billion. Since then he has gone on to host more extreme adventure TV shows across more global networks than anyone else in the world, including the BAFTA award-winning The Island with Bear Grylls and BAFTA award-winning Bear Grylls Survival School. In addition Bear produces and hosts ‘Bear’s Mission with...’ for ITV, NBC’s ‘Running Wild’, 'Absolute Wild' for Dragon TV in China and ‘Face the Wild’ for Facebook Watch. Bear is an Honorary Colonel to the Royal Marine Commandos and the youngest-ever Chief Scout, and inspiration to fifty million Scouts worldwide.

Rupert Tate, CEO of Bear Grylls Ventures, says: “We are excited to bring these protein bars to market, with Tobar.The brand’s vision to Inspire, Equip and Empower will transfer perfectly into the health bars.”

Lisa Reiner, Managing Director of Beanstalk for Europe and Asia Pacific, commented, “As the global authority in outdoor adventure, Bear Grylls is constantly testing boundaries and sharing his stories with fans. The new range insect powder bars captures the essence of the Bear Grylls brand and allows fans to fuel their next adventure.”

About Bear Grylls Ventures

Bear Grylls Ventures (BGV) is a management and production company based out of the UK. BGV manages all television, film, books, licensing and endorsement deals for Bear Grylls. The goal of the company is, as a team, to inspire and encourage men, women, boys and girls, to listen to their adventure selves - to get out there and go climb their mountains, to break some rules, to go the extra mile in all they do, to protect those who are struggling and to walk the path less trodden. BGV stands for the positive, the kind and the quietly courageous. We know that those that endure are those that win.

About Tobar

Tobar (http://www.tobar.co.uk/) has been trading for over 40 years and is an innovative multichannel supplier and development centre for a wide range of product categories. Tobar provides full supply chain solutions from product innovation, sourcing, packaging, storage and logistics from its UK home in Norwich. Tobar serves a broad range of customers, from large national accounts to local independents, all with high levels of service. The business has extensive export capabilities with sales offices in France and Scandinavia, along with agents across the globe.

About Beanstalk

Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services including brand representation, manufacturer representation, icon representation, retailer partnerships, STUDIO B creative services, approvals management, legal and financial services, and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance. Tinderbox, our digital division, works with gaming and new media properties to realize their potential in the world of consumer products. The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a member of the DAS Group of Companies.

About the DAS Group of Companies

The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

For Further Information: Lucy Williamson +44 020 8396 0514 lucy.williamson@beanstalk.com





YouTube Superstar LaurDIY Delivers the Goods with Launch of Retail Collections at Michaels, JoAnn, Target and Walmart Canada


Innovative Retail Programs Supported by Social and Traditional Media



Los Angeles (October 8, 2018) – A breadth of licensed products from Do-It-Yourself queen, YouTube sensation and massive social media influencer Lauren Riihimaki, better known as LaurDIY, are currently hitting retail shelves and e-commerce.  Programs custom-designed for Michaels, JoAnn, Hobby Lobby, Target, and Walmart Canada are being supported by massive traditional and social media, including a recent appearance by LaurDIY on “Live with Kelly and Ryan.”


In addition to video integration where LaurDIY will feature licensed products in her YouTube videos, which enjoy millions of views, promotion will also include tweets, vlogs, and other social media support.  The endcap program at Michaels featuring LaurDIY licensed products, for example, was featured by Lauren in Michaels’ Facebook Live and Walmart Canada’s Instagram Live, while Target’s exclusive program for LaurDIY crafts from Mattel will see promotional programs mid-October including several product integrations.


On television, LaurDIY has appeared on “Live with Kelly and Ryan” and Cheddar TV, with additional appearances planned, while traditional print and e-content has included features with Tigerbeat, Girls Life Magazine, Inc., Entrepreneur and more.


LaurDIY also includes products on her own home page with links to all her retail partners, jet.com and others, and has created a LaurDIY brand store on Amazon to support her licensees found at www.laurdiy.com and www.amazon.com/laurdiy.


Currently, LaurDIY enjoys over 18 million+ followers across all social media platforms and is known for her creative and super-cute craft, fashion and room décor tutorials and videos. The new LaurDIY craft products let users engage in crafting and create fun and whimsical projects, like the DIY projects seen on her YouTube videos. “By partnering with Lauren, truly an online superstar, we bring her millions of fans another way to connect with the LaurDIY brand, as well as expand her influence to even greater audiences,” said Misha Algeo, Global Brand Marketing, Mattel.


“I’m incredibly excited to see these new products at the retailers where I shop!” says LaurDIY. “My mission has always been to help my fans and followers embrace their creativity, and with these professional-quality crafting tools and great craft projects, there’s even more ways to get creative on a budget.”

LaurDIY roster of best-in-class licensing partners, including Plaid, Mattel, Cousin, and C.R. Gibson, was created by The Brand Liaison, exclusive licensing agent for LaurDIY.  For more information on LaurDIY licensing, contact Laurie Smith of The Brand Liaison at Laurie@thebrandliaison.com.


About LaurDIY

With over 8 million YouTube subscribers and 18+ million total fans and followers, Lauren Riihimaki (a.k.a., LaurDIY) is a YouTube sensation and popular vlogger focused on DIY crafting across fashion, lifestyle and fitness.  In addition, she hosts a Facebook Watch series, “Served By LaurDIY,” offering short videos on easy-to-make snacks.  She is also known for her original satiric music videos “DIY Queen” (#1 on iTunes).  In 2017 her DIY chops earned her a Streamy Award in the Lifestyle category. Follow on YouTube, Twitter, Instagram, Facebook, Tumblr and snapchat (laurdiy).

About The Brand Liaison

The Brand Liaison is a boutique licensing agency focused on creating new revenue streams for our clients through licensing, strategic partnerships and other brand extension programs.  For licensors, our goal is to commercialize opportunities that will extend our clients' brands into cohesive product categories to maximize their licensing potential.  For manufacturers, we assist in acquiring brands and developing strong licensing programs in order to create long term retail success.  In each case, we work closely with our clients to ensure that our brand extension activities compliment the strategic goals and objectives of each client and brand that we represent.  http://thebrandliaison.com


The Brand Liaison Licensing Contact:

For LaurDIY: Laurie Smith, laurie@thebrandliaison.com



Rovio Entertainment Announces Development of New AR App Set to Link Licensed Products to Digital Angry Birds Universe

Users to experience fully customizable world that mixes digital and physical licensed products

State-of-the-art technology to deliver rich AR experience for brands, retailers and consumers


ESPOO, FinlandOct. 8, 2018 – Rovio Entertainment is thrilled to announce the development of a revolutionary new augmented reality (AR) app that is set to seamlessly connect Rovio licensed products with the digital Angry Birds universe.

The new app in the pipeline, codenamed ‘Project Magic,' will transport consumers into a breathtaking new world, allowing them to engage in highly immersive branded content experiences that bridge the gap between digital and physical licensed products. With an official release date set in 2019, Project Magic’s new ecosystem will be the latest milestone in Rovio’s ever-expanding brand licensing roadmap, which has already seen them working with some of the world’s largest brands and IPs.

Project Magic will enable Angry Birds fans to travel through an augmented reality portal straight onto Bird Island – the home of the Angry Birds. App users will be able to explore Bird Island and discover various exciting, high-production-value AR locations and experiences. Project Magic will utilize augmented reality to enrich user interaction with promotional and licensing partners' products and locations, mixing the boundaries between the digital and the physical worlds.

Simo Hämäläinen, Senior Vice President, Brand Licensing at Rovio Entertainment, commented: “Project Magic represents a major licensing milestone for Rovio’s Brand Licensing Unit, as our vision of being able to add digital overlay to licensed products is now reality. We’ve been working diligently alongside our long-time AR partner Zappar to create a cool, always-on digital brand licensing ecosystem that not only adds value to consumers, but also helps to bridge the physical and digital worlds of Angry Birds. Licensing partners will have an incredible opportunity to create exceptional branded content experiences across our physical and digital touch points, and our consumers will be able to immerse themselves even further in the wonderful world of the Angry Birds.’’

Rovio is currently developing Project Magic alongside renowned augmented reality specialists Zappar. This state-of-the-art augmented reality platform will build on the successes of Rovio and Zappar’s previous collaboration within AR, which was created for The Angry Birds Movie launch back in 2016.

Max Dawes, Partnerships & Marketing Director at Zappar, commented: ‘’Over the past seven years working in the augmented reality space we’ve learnt a lot about how companies can create value with AR. We’re beyond excited to be able to leverage those learnings on such a huge scale with the fantastic team at Rovio. A brand’s largest owned media channels are their products, their packaging and their stores; through the addition of interactive Angry Birds content, these channels can surprise, delight and entertain consumers like never before. In addition, Rovio’s partners will see hard data on when and how consumers are interacting. We can’t wait to unleash the magic!’’

Rovio is also developing a long-term and diverse platform of entertainment touch points for its passionate global audience. A brand new long-form animation is planned for 2020. Other flagship projects include brand-new live stage shows, new animated and live action content for Rovio’s Angry Birds YouTube channel, and new location-based entertainment initiatives. The planned 2019 theatrical release of The Angry Birds Movie 2 is swiftly followed by the landmark 10th anniversary of the original Angry Birds in December 2019. To date, the Angry Birds family of games have amassed over four billion downloads since 2009. Throughout 2018, Rovio will continue its games event and partnership program, developing bespoke in-game content for new brand partners. Some previous partnerships include Imagine Dragons, the NFL/Super Bowl, Iron Maiden and Everton Football Club.

Rovio at BLE 2018:

Should you wish to hear more and have a chat with Rovio – come and meet us at Brand Licensing Expo in London on October 9-11! Rovio booth number F10.


Rovio Entertainment Corporation is a global entertainment company that creates, develops and publishes mobile games, which have been downloaded over 4 billion times. The Company is best known for the global Angry Birds brand, which started as a popular mobile game in 2009, and has since evolved from games to various entertainment and consumer products in brand licensing. Today, the Company offers multiple mobile games, animations and has produced The Angry Birds Movie, which opened number one in theatres in 50 countries and the sequel of which is in production. Rovio is headquartered in Finland and the Company’s shares are listed on the main list of the NASDAQ Helsinki stock exchange with the trading code ROVIO. (www.rovio.com)


Zappar have been blazing a trail in augmented reality since way back in 2011. Founded by seasoned marketing and video game execs and alumni of Cambridge University, the Zappar team is now made up of 50 people across their London headquarters and offices in San Francisco, Boston and Sydney.

Zappar describe themselves as an augmented reality platform and a creative studio, rolled into one. Their platform is called ZapWorks and is empowering thousands of designers and developers around the world to create and instantly publish immersive and engaging AR content. Agencies and in-house teams use ZapWorks’s unrivalled feature-set to bring to life everything from marketing campaigns to learning and development materials. Zappar’s own in-house team have delivered against AR strategies for hundreds of clients, with thousands of activations. An example of this is the recent introduction of AR to the 7-Eleven app and all their North American stores as part of an always on strategy. Or Nestle who are adopting augmented reality at a global level to turn product packaging into interactive multimedia portals and leverage their packaging as their largest owned media asset. Zappar& rsquo;s underlying mission is to democratise AR and get it into the hands and lives of as many people of possible, unlocking value for businesses and end-users alike.

For further info, interviews and images, contact:

Dimoso (UK PR for Rovio Entertainment)

Rana Rahman

Jonathan Lopera

Sandbox Strategies (US PR for Rovio Entertainment)

Dan Ketterer


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