Guest blog by Paul Giampavolo

More than 75 percent of shopping trips are taken by women, which means there’s a good chance that when many of them enter your establishment, they’re going to be accompanied by children. The vast majority of us take great care to keep our stores safe, but when it comes to our most vulnerable customers, it’s always a good idea to go the extra mile. By implementing a few relatively minor but crucial steps, retail establishments can help ensure the well-being of their youngest customers. Here are three tips to make your shopping environment safe and secure for children—and worry-free for parents.

Guest Blog by Jonathan Barsade

The Great Recession and slow recovery have taken a toll on state and local government revenues. Many states and municipalities have cut services and operations in response, but they’ve also significantly ramped up tax enforcement activities in an effort to secure more revenue, relying heavily on simple technology tools to automate and expedite enforcement processes. While governments are putting technology to work for tax enforcement purposes, many small businesses have been slower to follow suit on the tax compliance side, living under the false premise that compliance technology is expensive, difficult to use, and relegated only to those large enterprises that have armies of technical and accounting staff who master the expertise to use these tools. 

Guest Blog by Laura Bernier

Today’s woman is a key decision maker for her household, and yet, many retailers aren’t effectively targeting the female market. When you consider that women account for 85 of all consumer purchases[1], and by 2020 women will spend $7 trillion annually[2], it’s clear that it’s time to up our game. Insights in Marketing, LLC conducted a survey of 1,300 women, ages 18-67, to uncover five Female Behavioral Insight Profiles (FBI ProfilesTM). The goal? To help retailers get better acquainted with who their customers are. Uncovering these female profiles gave us better insight into what motivates her to buy, and, in doing so, revealed how to best communicate with female shoppers.

Guest Blog by Ryan Gavin

As a small business owner, how often do you look out front and notice people walking by without even looking? Potential customers walk by daily and don’t even give you the chance you deserve. First impressions are everything. Window shopping hasn’t gone away yet, and it’s still an important element of attracting customers. You can’t make passersby come inside your business, but you can catch their eye. Modern storefront windows, possibly with a catchy logo or message, are your best chance for making a mark on passersby, who will judge your business in a split second.

Guest blog by Angelo DiGangi

Remember those bulky, flickering tube lights that adorned the ceiling of your elementary school? The distracting hum? The intense glow bearing down? Alas, these eerie fixtures didn't exactly create the ambience for long division mastery! The truth is, proper lighting is crucial for workplace efficiency. Ineffective lighting can lead to poor morale, eye stress and fatigue. Finding the right balance, however, can be tricky – there are many subtle factors to take into account.

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