Guest Blog by Mike Rozembajgier

When the U.S. Consumer Product Safety Commission (CPSC) announced a settlement with Baby Matters LLC this month over an alleged defect in the Nap Nanny, a portable baby recliner, retailers were put in an unusual position. Although the CPSC originally sought an order requiring the company to notify consumers of the defect and provide them with a full refund, Baby Matters had since gone out of business, leaving retailers without the process and funds normally available for providing customers’ refunds of the product. A situation like this can be complicated, as manufacturers are normally required to bear the responsibility and expense of a product recall. 

Guest Blog By Matt Ferrari

No business can afford system downtime. One minute lost can equal loss of revenue, customers and more. For retailers, downtime is particularly troublesome – especially considering the importance of e-commerce, which requires round-the-clock uptime in today’s global economy. Global management consulting firm A.T. Kearney estimates global e-commerce has grown 13 percent annually over the past five years.

Guest Blog By Ralph Crabtree

Thanks to clickstream data, SMS records, social media chatter, and other “digital breadcrumbs,” today’s retailers understand a lot about the behavior of their online and mobile customers. How many people visited my website? What items did shoppers view but not buy? Which ads did they respond to? How long did they browse? Answers to questions such as these help businesses improve their marketing, pricing, promotional and customer service strategies.

Guest Blog By Mike Heffring

You can’t win if you don’t play. You miss 100 percent of the shots you don’t take… No matter how you phrase it, this adage reigns true in all aspects of marketing, especially when talking about the ever-changing social media sphere. Many companies today still feel like social content cannot be mapped to ROI, so they don’t take the risk. But companies who have a strong grasp on what drives social success have proven that this is simply not true. Expion analyzed the Facebook strategies of 10 retailers to find out which brands are winning when it comes to the Facebook marketing game and which are sitting on the sidelines.

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