Guest blog by David Kreitzer

We all know the popular adage, “The customer is always right.” For some companies, this is a great piece of wisdom to live by, but when dealing with customer feedback on social media sites, things are a little more nuanced. Amazon founder and CEO, Jeff Bezos, has said of online customer service, “If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000.”

Guest Blog By Jeremy Hanks

Have you ever wondered how Amazon ascended to and maintains its dominant position? The company puts retailers left and right out of business, and consistently outperforms the rest of the e-commerce market, often reporting growth more than twice the overall market’s growth. Yes, there is Amazon Prime and Kindle Fire and the world’s largest bookstore, but the secret to Amazon’s success is not as sexy as you might expect. Amazon is at the top of the food chain because of its supply chain.

Guest blog by Tom Smith

You’ve heard many people claim that the walls of brick and mortar stores are crashing down spectacularly. That the old school architects are now being replaced by cleverly coded predictive web shopping experiences. That we’ll buy everything online: The numbers certainly still seem to suggest it. The meteoric rise of pureplay eCommerce ventures like ASOS and Zappos has had in-store managers trembling.

Guest Blog By Douglas Lusted

The Pew Research Center recently announced that 56 percent of all adult Americans have a smartphone, which is up from only 35 percent two years ago. In turn, advertising has received a major renovation with the growth of smartphone usage and the supporting technology surrounding mobile devices. With a smartphone in more than half of their customers’ hands, marketers are looking for the best way to attract buyers through convenient channels. But analytics supporting this high tech marketing strategy have gone untapped.

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