A Hidden Risk for Retail

By Susan Childers North

Smart retailers will periodically take a step back to contemplate their overall risk footprints. But naturally, the focus during such exercises tends to be on those risks that seem most immediate – fighting “shrinkage” by sticky-fingered employees, say, or finding ways to lower the number of lawsuits filed against the chain. Nonetheless, routine occurrences in retail – things like a manager asking a job candidate to fill out a medical questionnaire, or perhaps just walking in on a break-room conversation in which an employee gripes about her health – carry a hidden risk.

Retailing has evolved from single channel to multichannel. Now, multichannel is evolving further into the omni-channel, leveraging various customer touchpoints including mobile, social, kiosks, online, in-store, etc., to create a seamless customer experience that presents new opportunities for even more sophisticated targeting.

From Black Friday to Cyber Monday and Green Friday to Super Saturday, holiday shopping took over the retail world these last couple months. And while the holidays are finally upon us, depending on what you celebrate, it's still not too late to pick up that last-minute gift or stocking stuffer. RM has some suggestions from some of our favorite brands below.

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