level 5The Snack World™, The Layton Series™ and YO-KAI WATCH™ will take center stage at the upcoming expo.

LEVEL-5 abby Inc. will showcase their entire portfolio of children’s entertainment properties, including The Snack World™, The Layton Series™ and YO-KAI WATCH™ at the 2017 Licensing Expo. Held at the Mandalay Bay Convention, the expo will convene from May 23-25 in Las Vegas.

LEVEL-5 abby is unique among kids entertainment companies in today’s digital world because all their content is created specifically for video games giving the company a strong platform to build a complete franchise.

The Snack World is the newest cross-media project from LEVEL-5 abby that will be featured at the show. Created specifically for a global audience and planned to be bigger than YO-KAI WATCH, The Snack World is a cool, tech-infused fantasy story that follows the magical adventures of a boy named Chup and his comrades. New CGI animation has just been released in Japan, and a full product line will be released in July including a video game from Nintendo®;  iOS and Android mobile games; a toy line and comic books.

The highly successful The Layton Series puzzle mystery games will expand with the newest game from LEVEL-5 abby, LAYTON’S MYSTERY JOURNEY: Katrielle and the Millionaires’ Conspiracy, launching globally on mobile platforms on July 20 with a Nintendo video game to follow in the fall. This will be the first mobile launch for The Layton Series games.

YO-KAI WATCH is a cross-media universe, following the hilarious misadventures of an average human boy and his involvement with the mischievous and invisible Yo-kai all around him. YO-KAI WATCH fun will continue globally with a full multi-media campaign from LEVEL-5 abby including new animation, and new games from Nintendo.

essenceThe range of scented cosmetics feature the fragrance of several of the bestselling Chupa Chups® lollipops.

The German brand essence (Cosnova Beauty) has partnered with one of the most popular lollipop’s in the world, Chupa Chups®, to create a lollipop frenzy with “I want candy.” The collaboration offers super-cute beauty pieces that have the irresistible fragrance of the bestselling Chupa Chups®.

The capsule collection includes a wide range of scented cosmetics for body, face, lips and nails, such as body splash, eye shadow palette, lolly dots eyeliner, lip gloss palette, blush shimmer pearls and brush or nail polish, stickers, scrub and top coat.  

The scented products will be available from mid-June to mid-July in drug stores, hypermarkets, supermarkets, department stores and e-commerce worldwide.

Simons CatThe creator of the charming and mischievous animated feline will be available for a meet and greet with attendees.

“Simon’s Cat,” the charming and mischievous animated feline, will be featured at the Licensing Expo May 23-25 in Las Vegas.

Endemol Shine North America, the global television production company behind the hit animated series, also announced that Simon Tofield – creator of the animated feline - will appear in the company’s booth during the expo. All Expo attendees are invited for a meet and greet, to see Tofield’s live drawing demonstration and receive autographed artwork.

“I am very excited to be coming to the Las Vegas Licensing show and share our stories with more cat lovers who see the humor in their own pets,” Tofield said in a release. “We have lots of fans in the U.S. and look forward to hearing from our wonderful audiences around the world.”

Endemol Shine plans to further expand “Simon’s Cat’s” global brand in the U.S. licensing market by expanding into apparel, publishing, accessories, digital, toys and games. Currently it’s worldwide presence is felt in over 100 countries with more than 250 products available across publishing and consumer products, including close to 2 million books sold in 30 countries.

The brand is also expanding their licensing into other key markets, such as Germany, France, CEE and Russia, SE Asia and Benelux.

“’Simon’s Cat’ is truly a beloved brand globally,” Tamaya Petteway, senior vice president of brand and licensing partnerships for Endemol Shine North America added. “We’re developing a comprehensive consumer products strategy, and are eager to grow the brand’s remarkable footprint by creating incredible opportunities for brand and licensing expansion here in the U.S.”

LaurDIYThe Brand Liaison will showcase LaurDIY licensing at the upcoming Licensing Expo.

YouTube superstar LaurDIY has announced a sleepwear partnership with industry leader The Kersheh Group, owner and producer of Sleep Riot, a junior women's sleep and loungewear brand. The LaurDIY sleepwear launch will bring her favorite characters and prints to life. A capsule collection of Lauren’s signature onesies will feature familiar character faces, such as a narwhal and other kawaii animals that play a role in LaurDIY’s brand. 

“Are you really relaxing if you’re not in a onesie,” LaurDIY asked in a release. “I’m so excited to merge two of my favorite things; onesies and kawaii animals! These onesies are exactly what I’m looking for that aren’t already on the market, and I can’t wait to share them with my viewers.” 

This deal comes on the heels of LaurDIY’s historic launch of custom PopSockets, which surpassed over 1 million views and sold thousands of units within hours of launching. LaurDIY will employ similar, highly targeted strategies as she passionately markets the launch of the sleepwear line to consumers for Holiday 2017. 

The Brand Liaison continues to build the LaurDIY licensing program across a variety of brand-right extensions, and future deals will include back-to-school products, plush and more.  In addition, The Brand Liaison will showcase LaurDIY licensing at Licensing Expo from May 23-24-25 at the Mandalay Bay Convention Center in Las Vegas.

CIOThe achievement highlights the company’s innovation of first-of-its-kind, patent-pending credit card acquisition capability for retailers.

IDG's CIO recently ranked Alliance Data’s card services business - a premier provider of private label, co-brand and business credit programs - among the 2017 CIO 100. This first-of-its-kind credit card capability highlights the company’s excellence in developing effective mobile and digital solutions, and innovation in information technology.

The 30th annual award program recognizes organizations around the world that exemplify the highest level of operational and strategic excellence in information technology (IT).

Alliance Data’s card services business received this honor for its proprietary Frictionless Mobile Credit capability. This first-of-its-kind credit card acquisition capability allows shoppers to apply for a store-branded credit card in a matter of seconds from the privacy and security of their mobile device anywhere in their shopping journey. Frictionless Mobile Credit reduces application time by more than 25 percent and the application abandonment rate by more than 95 percent, according to a release.

Alliance Data“Frictionless Mobile Credit requires a simple text and a few keystrokes, and shoppers are on their way to applying for credit. Through Alliance Data’s patent-pending process, a credit application is automatically populated using information from our vast data resources,” explained Mike Rosello, chief information officer of Alliance Data’s card services business. “This fast, simple, and customer-friendly innovation benefits customers and retailers by adding convenience and saving time – and because customers know their credit limit earlier in the shopping process, it has been shown to significantly increase first-time purchases.”

Alliance Data’s card services business will accept the award at the CIO 100 Symposium and Awards Ceremony August 16 at the Broadmoor Resort in Colorado Springs, Colo.      

Contact Us

Retail Merchandiser Magazine
150 N. Michigan Ave., Suite 900
Chicago, IL 60601


Click here for a full list of contacts.

Latest Edition

Spread The Love

Back To Top