FNFN Platform February 2017 not only showcased new brands for retailers to discover, but also provided the latest trends in branded footwear. By Bianca Herron

FN Platform’s February 2017 show brought more than 1,600 men’s, women’s, juniors’ and children’s footwear brands from 20-plus countries to the Las Vegas Convention Center on Feb. 21 to 23.

Known as the global showcase for branded footwear, FN Platform divided its show floor into six ‘lifestyle neighborhoods’ showcasing the best in luxury, women’s fashion, children’s and juniors’, casual lifestyle, as well as men’s and casual comfort.

Each environment had a uniquely designed lounge area representative of its fashion category, where all attendees were able to indulge not only in food, but also beverages.

FN Platform also emphasized meeting consumer and retailer demand by not only showcasing the latest trends in branded footwear, but also new brands to discover, including Lacoste’s FN Platform debut. In addition, for the first time ever, France had an exclusive area to showcase ADC, an elite group of French footwear brands. The annual show has grown its international presence to represent more than 225 exhibitors from over 20 countries, including top brands from Britain, Spain, Portugal, Brazil, Italy and France.

There was literally something for all attendees and exhibitors to take part in, as FN Platform also provided several show floor experiences. These included foot massages courtesy of Foot Petals, a Build-A-Bear pop-up workshop, hair and makeup touchups by on-demand app GLAMSQUAD and the FN Platform Opening Night Concert featuring Berlin of “Top Gun” soundtrack fame.

corey waisnerThe Brand Liaison has tapped Cory Waisner as CEO.

Cory Waisner has joined The Brand Liaison as Chief Entertainment Officer.

Waisner will oversee the company’s manufacturer representation efforts with a focus on fashion, characters and entertainment properties. In addition, he will assist in securing new and different retail avenues for successful licensing programs both for manufacturers as well as brand owners.

The licensing veteran brings more than 25 years of experience to his new role, including licensing of brands such as Disney, Warner Bros., Vans, Bill A Bong, Old Navy, Dry Bar, Skechers and Ironman, across multiple product categories.

“We have known Cory for many years and always respected his work ethic and ability to get the job done right,” President of The Brand Liaison Steven Heller said in a release. “He is a welcome addition to our team and brings new and expanded reach for our manufacturer clients.”

beanstalkBy Staff Writer

Bruce Lee Enterprises has signed an exclusive representation agreement for advertising licensing with Beanstalk, a global brand-extension agency headquartered in New York. Considered one of the most influential martial artists of all time, Bruce Lee remains a major cultural icon with tens of millions of fans around the world. The partnership between Beanstalk and Bruce Lee Enterprises will aim to extend the personality rights of the icon for use in advertising, long-term brand associations and select product opportunities.

Lee created a new martial art called Jeet Kune Do that incorporated mind, body, and spirit – values he applied in all areas of his life and work. As an actor, Lee’s movie stardom elevated and redefined the perception of Asian Americans. Today, his legacy of self-expression, equality and pioneering innovation continues to inspire people around the world.

“We feel privileged to work with the Bruce Lee family, who take great care to preserve and share his philosophical teachings and entertainment legacy. Today, Bruce Lee’s social media imprint rivals the biggest pop music and movie stars in the world with tens of millions of fans – 80 percent of whom are in the most coveted 12-34 year old demographic,” Martin Cribbs, vice president of brand management of Beanstalk’s Icon Representation service, said in a release.

John LouieJohn Louie brings more than 20 years of experience to his new role. By Staff Writer

Warner Bros. Consumer Products (WBCP) has tapped John Louie as its Senior Vice President, International.

Louie brings more than 20 years of experience to his new role - including prior roles at The Walt Disney Company and Mattel - where he will be responsible for the strategic development and overall management of Asia-Pacific, Latin America and Canada across all categories of business, including top line revenue and P&L.

In addition, Louie will implement and execute global and regional strategies, working with global and regional leaders across various departments to drive revenue growth and benefit long-term brand building.

“Louie’s strategic business acumen and experience in managing international territories will be instrumental in growing our business globally, which continues to be a priority for the division,” WBCP President Pam Lifford said in a release.

TIAThe 114th North American International Toy Fair showcased more than 440,000 square feet of exhibit space.

The Toy Industry Association’s (TIA) 114th North American International Toy Fair brought more than 30,000 global play lovers to New York City last week, Feb. 18 - 21, to preview hundreds of thousands of ground-breaking toys and games. The largest toy marketplace ever held in the Western Hemisphere, Toy Fair 2017 boasted a record-breaking 444,309  square feet of exhibit space – the equivalent of nearly eight football fields filled with toys - at the Jacob K. Javits Convention Center.

Toy Fair’s upbeat atmosphere matched a burgeoning U.S. toy market, which grew 5 percent in sales last year. Eager to see the latest trends in toys, games, and youth entertainment products, 14,176 retailers, wholesalers, entertainment executives, importers, buying groups, and trade guests from 96 countries were in attendance.

In addition, Toy Fair had more than 1,100 toy companies of all types and sizes showcase new product lines and key drivers for holiday in front of 10,276 mass and specialty buyers, including delegations from 4,000 unique retail outlets and 22 of the nation’s top 25 toy sellers, such as Amazon.com, American Girl, Build-A-Bear Workshop, Costco, CVS, Disney Store, Target, Toys“R”Us and Walmart. 

All attendees enthusiastically explored a vast array of skill-building toys and games, ranging from cutting edge robotics, drones, and active toys, to classic playthings like dolls, plush, and board games. Toy Fair 2017 also reported on the top toy trends for 2017 – including Collectibles 2.0, Up & Active, Technology Trends, Oh So Classic!, Movie Mania, and STEAM to STREAM.

“Toy Fair 2017 was a resounding success for our members’ businesses," TIA's President & Chief Executive Steve Pasierb says in a statement. "The booths and aisles were abuzz with excitement and optimism, as the toy community continues to impress, innovate, and leverage technology, bringing new toys and games to market that enrich the lives of families everywhere. This year’s show opened doors for American toymakers to new and emerging markets around the world, brought exciting trends and play experiences to life, and unveiled inventions from talented inventors and entrepreneurs. Toy Fair is truly THE epicenter of toys and games and a show unlike any other in the world.”

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