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By James Robins, CMO at Canvas

As the holiday shopping season hovers just over the horizon, the supply chain is already humming. Stores are preparing to hire, and retail owners and managers are looking to find new ways to increase revenue – all while heading into the busiest time of the year. One beneficial tool that they may be overlooking are various mobile technology resources. Until very recently, mobile tech has understandably been viewed as the enemy, but now retailers are increasingly warming up to it. Mobile apps are helping to capture and hold the attention of shoppers and this is becoming a crucial part of the retail experience, with on-demand price checking, access to digital coupons and rewards programs seen as the new normal. Even more beneficial is further expanding the use of mobile tech tools that help to pave the way for a smart and more connected retail store.

Whether the store is a franchisee and part of a national chain or is a sole proprietor of a mom-and-pop store, to gain a competitive edge in this digital age, retailers need to lean on mobile technology to help them increase profit margins. For instance, automating workflows can take many steps out of bureaucratic processes, greatly increasing operational efficiencies. Here are a few advantages of taking a mobile-first approach – from the backroom to checkout - that will completely change the retail experience.

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By Peggy Chen, CMO at SDL

Scott Brinker’s 2016 marketing technology supergraphic cites 3,874 different martech solutions on the market. With so many options available, how can retail marketers determine where to focus? What’s most important: personalization or global content? Mobile or social? When it comes down to it, it’s all about what will encourage customers to complete the buying cycle. Here are some tips for how to make that happen.

Create and distribute compelling content

Content marketing has grown in popularity for good reason – it works. Websites, e-mail blasts, blogs and research all help retailers reach their audience more effectively and ensure they’re satisfied with their purchases and brand experience. When it comes to publishing, drafting compelling content is the easy part. For this content to be impactful, it’s essential to know how and when to push it out to customers.


By Peter Zaballos, Chief Marketing Officer & Senior Vice President at SPS Commerce

With the growth of mobile platforms, consumers have the ability to shop when, where and how they want. That’s good news for retailers that understand how product details drive sales and build brand loyalty. There’s a wealth of research that confirms this, so if you still think less is more, think again.

Today’s consumers expect product details that go beyond size and color, which is why retailers are now pushing suppliers to provide more item information. Details drive digital. Digital drives sales. According to a recent Think with Google article, $1 trillion of retail sales were influenced by product searches. No wonder the No. 1 priority for retailers in 2016 is improving item attributes from suppliers.

Here are six tips for writing and delivering detailed digital product content that sells:

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By Helen Tueffel, Vice President, Global Solutions, Retail, APEX Analytix

As a retailer, the supplier portal you use may be highly customized for your business, and advanced in merchandise functions such as supplier scorecards and metrics.  But you are also probably spending a lot of staff time on functions that you haven’t automated, and may even be facing compliance and fraud risks because your portal doesn’t handle the basics. If you are like most retailers, your merchandise (goods for resale) spend and expense (goods not for resale) spend are probably not even in the same system. Consider, for example, how many times each week your employees are answering these questions, or some variation thereof:

  • Have you received my invoice?
  • When can I expect payment?
  • Can you tell me which invoice the check I received applies to?

Now think about how much time and money you’d save if your suppliers could answer these questions (and more like them) on their own, 24/7, 365 days a year. It’s not just wishful thinking. Some retail organizations have taken cues from non-retail Fortune 500 companies and implemented their own vendor portal systems. Is a vendor portal right for you? Let’s find out.


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