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Fall Toy Preview 2018 Promises to be a Game Changer

Buyer Registration Up 23 Percent Over 2017


New York, NY | July 24, 2018 –In just the first month since attendee registration opened for Fall Toy Preview2018, the industry’s premier fall marketplace for mass, long-lead, and specialty buyers has seen a 23 percent surge in registered retailers compared to the same period last year. Show organizers are optimistic that registration numbers will continue to rise as the October 2 to 4 show in Dallas, TX draws near.

“We are expecting Fall Toy Preview 2018 to be the most dynamic and energetic show in recent history, with a diverse array of large and small retailers looking to grab market share of toy sales lost by the closure of traditional toy outlets,” said Tim Knock, director of audience relations at The Toy Association, the organization that produces the show. “Retailers are seizing the opportunity to secure their piece of the toy business in their cities and communities. At Fall Toy Preview they will find the most comprehensive gathering of brands with ready-to-preview 2019 lines.”

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The Genius of Play’s New Report Reveals Crucial Role of Play in Raising Children to be Creative


New York, NY | July 24, 2018 – As educational priorities in the United States continue to shift towards test-taking skills vs. original thinking, how can we raise our children to become competitive in the international arena and promote invention and innovation? A panel of experts recently convened by The Genius of Play and the Smithsonian's Lemelson Center for the Study of Invention and Innovation in Washington, DC explored just that. The consensus? Allowing kids ample time and opportunities to play will nurture their creative spirit and give them the tools they’ll need as adults to discover solutions to our most pressing world issues.

Findings from the panel, which took place at the National Museum of American History, are included in a new report that is now available: ”Raising a Generation of Inventors: How Play Fosters Creativity and Innovative Thinking in Children.”

“There’s no denying that we are faced with a creativity crisis, with studies showing that American creativity has been on the decline since the 1990s. Unfortunately, really young children are suffering the most,” said Ken Seiter, executive vice president of marketing communications at The Toy Association. “Many parents and educators see playtime as an extracurricular activity, when in fact it is crucial to helping children learn how to think outside of the box, and instrumental in ensuring a bright and prosperous future for our country. We hope this report will encourage more families and schools to let kids flex their creativity through play.”

Cartoon Network Goes Big at San Diego Comic-Con 

Fans Can Celebrate Steven Universe, Adventure Time and More with Panels, Signings, and Products Exclusive to the Con


Cartoon Network is bringing an out-of-this world fan experience at Comic-Con (July 19-22) with an overall immersive Steven Universe experience, an homage to Adventure Time, along with additional signings, panels and exclusive product offerings.
Inspired by the illustrious mythology of Steven Universe, this year’s booth (#3735) will greet fans with large, iconic figures of the Crystal Gems above a crystal landscape. A screen embedded in the crystal will show what’s waiting inside – the chance to be in an epic parallax scene with their favorite characters! Kicking off Thursday, July 19, Grammy winner and voice of Steven Universe’s Garnet, Estelle, joins show creator Rebecca Sugar and her friends from the Dove Self-Esteem Project for a conversation about the importance of inclusion and body positivity that the series has been so celebrated for.

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The Toy Association Launches “Creative Factor” Advisory Board;
Expands Resources for Toy Inventors, Designers, & Entrepreneurs


New York, NY | June 26, 2018 – As part of its ongoing commitment to support and foster growth within the global toy inventor and designer community, The Toy Association has announced the formation of a new Creative Factor Advisory Board made up of innovators and experts across a range of creative fields.

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