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Dog Whisperer Leashes New License Deals

Unitrex and European Home Designs newest licensees to join growing portfolio



CBS Studio Center, Studio City, CA, September 5, 2018Dog Whisperer Productions has announced two new licensing deals for products inspired by the globally syndicated, long-running, multiple Emmy® Award-nominated television series the Dog Whisperer. The new deals are with industry-leaders European Home Designs (dog toys, beds, and related products), and Unitrex, (newly-developed aromatherapy related products).

All American Licensing, the Dog Whisperer Production’s exclusive licensing agency, brokered both deals. The new Dog Whisperer licensing deal with European Home Designs will cover a comprehensive line up of products ranging from toys, dog beds, crate mats, blankets and throws, collars, leads, travel products, cooling mats, harnesses, grooming and cleaning, apparel to gift sets.  Each Dog Whisperer product will incorporate specific training tips and unique messages for the dog owner to help reinforce the Dog Whisperer philosophy of improving the bond between the dog and the human. 

Concurrently, Unitrex’s Dog Whisperer licensing deal will be an expansion of its industry-leading aromatherapy business to homes with dogs and will include a variety of diffusers, humidifiers, sprays and essential oils.  Unitrex will debut its Dog Whisperer product line, including key new items like CBD blended essential oils, dog tags with “calming” oils, and air fresheners at next month’s Natural Products Expo - East.

“Our selection of licensees truly match up with the mission of the Dog Whisperer brand which is to bring innovative teaching elements with all Dog Whisperer themed products, stated Michael Gottsegen, Co-Founding Partner at All American Licensing. “All new products will be authenticated with Dog Whisperer holograms distinguishing them from other similar merchandise.”

Episodes of the Dog Whisperer TV series are currently airing on the CW Network, after having played for 10 years on the National Geographic Channel. The series has received multiple, Primetime Emmy® Award nominations, ALMA Awards, DGA Awards, and Imagen Foundation Awards, along with a People’s Choice Award for “Favorite Animal TV Show.” 

Jack Elbaz, President of European Home Designs, commented, “Dog Whisperer is a wonderful television series that captivates and educates viewers - many of which are dog owners. We are thrilled to work with this brand to create products for consumers to be able to become their own ‘Dog Whisperer’ to their pets.”

“Unitrex is proud to expand its collection of health and wellness products to include a wide range of ‘Dog Friendly & Pet Safe Aromatherapy,’” said Les Wagenheim, CEO of Unitrex. “Our leading brand in diffusers, essential oils, and now pure CBD hemp oil products is a perfect match for the most celebrated name in the pet industry. Our extensive collection of Dog Whisperer wellness products is scheduled to launch at the Natural Products Expo in Baltimore next month.”


It began on the National Geographic Channel, when viewers were first invited to get to know their canine companions better, by focusing on their dog’s needs, not just their own. Since then, the Dog Whisperer television series has aired in more than 100 countries, inspiring millions of dog lovers everywhere to become more responsible owners…to become their dog’s best friends. To learn more about The Dog Whisperer community visit


EHD has been a leading manufacturer for pet supplies since 2003, marketing products under their label Bow-Wow Pet. Based out of NYC, the company’s focus has always been providing customers and consumers with innovative, fashionable and fun products for their pets. EHD’s product line consists of branded product as well as private label for many of the largest retailers in the U.S. and Canada. For more information on EHD please visit


Founded in 2012, the Cleveland, Ohio-based Unitrex SpaRoom personifies lifestyle products for healthy living. The company promotes wellness throughout the range of its colorful, design-oriented aromatherapy products. The contemporary look is carried out with a daring approach to “feel-good” that fits right in with leading therapy and lifestyle emporiums. This year, Unitrex will expand its collection to bring health, wellness, and a loving relationship between dogs and their owners, with the addition of the Dog Whisperer brand to its portfolio.


All American Licensing is a full-service licensing agency specializing in licensing, retail development and product integration. AAL has an impressive and diverse roster of clients ranging from top consumer brands to world-class resort brands, lifestyle and pet brands. Founded in 2011 by veteran licensing executives Tim Rothwell and Michael Gottsegen, All American Licensing provides its clients with a global network of best-in-class manufacturers; turnkey brand representation from legal and financial services to retail development to personalized road maps to success. The company is headquartered in Los Angeles, with offices in Charleston, SC and Charlotte, NC and Canada. For more information on All American Licensing, please visit



Media Contact for

Dog Whisperer Productions & All American Licensing:

Dan Harary

The Asbury PR Agency

Beverly Hills, CA

(310) 859-1831

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Hasbro Strengthens Brand Leadership with Senior Promotions

Samantha Lomow promoted to President, Hasbro Entertainment Brands;
Jonathan Berkowitz promoted to President, Hasbro Brands


PAWTUCKET, R.I.— Hasbro, Inc. (NASDAQ: HAS) today announced the promotion of Samantha Lomow to President, Hasbro Entertainment Brands, and Jonathan Berkowitz to President, Hasbro Brands. Both leaders will continue to report to John Frascotti, Hasbro President and Chief Operating Officer.

“Samantha and Jonathan are exceptional leaders, passionate about innovation and dedicated to our mission to create the world’s best play experiences,” said Frascotti. “We are confident that in their new roles, they will help us accelerate the momentum behind our business and brands.”

During her 18-year tenure at the company, Ms. Lomow has played a tremendous role in growing Hasbro brands and expanding them beyond the toy space. She has been instrumental in the TRANSFORMERS franchise since the first movie in 2007, and she helped bring MY LITTLE PONY to the big screen for the first time.

In her new role, she will be responsible for leading all of Hasbro’s current, new and vault entertainment-driven, story-led brands. This includes oversight for MY LITTLE PONY, TRANSFORMERS and POWER RANGERS, among others, and continuing to partner with Allspark on emerging entertainment brands. She will also continue to lead Hasbro’s strategic partner portfolio, including relationships with The Walt Disney Company, Universal, Nickelodeon, Sesame Workshop and Blizzard Entertainment.

In his 15 years at Hasbro, Mr. Berkowitz has led a number of brands across the portfolio, including NERF, which he led to its Franchise Brand status in 2011. Most recently, he has overseen the Hasbro Gaming portfolio, which has grown significantly under his leadership with new products and brands, as well as reimagined classics. He has also been instrumental in rolling out the Company’s Quick Strike approach, which has become an important differentiator for Hasbro in getting trends and new product ideas to market in record time.

In his new role, Mr. Berkowitz will oversee the Hasbro Gaming portfolio, including MONOPOLY, as well as NERF, PLAY-DOH, BABY ALIVE, FURREAL, and initiatives driven by the Quick Strike team, among others. He will also manage all new and vault brands not driven by entertainment.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

© 2018 Hasbro, Inc. All Rights Reserved.

Press Contact:

Julie Duffy



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Rovio Entertainment and Imagine Dragons Launch Special Angry Birds Match Event Benefiting the Tyler Robinson Foundation


Join the fight against pediatric cancer in “Angry Birds x Imagine Dragons,” featuring new characters, outfits and the music of Imagine Dragons!


LAS VEGAS / ESPOO Sept. 5, 2018 – Rovio Entertainment Corp. has partnered with the multi-platinum Grammy Award-winning band Imagine Dragons to launch “Angry Birds x Imagine Dragons,” a free in-game event playable in Angry Birds Match now through Sept. 25, 2018. The event benefits the Tyler Robinson Foundation (TRF), a non-profit organization dedicated to helping families cope financially and emotionally with pediatric cancer.

Imagine Dragons commented:

"The Tyler Robinson Foundation is a cause very close to our hearts. These kids and their families should never have to suffer financial despair when they're already battling cancer together, and it's an honor to help them out any way we can. We jumped at the chance to join with Angry Birds to bring more awareness and support to TRF and these kids."

In “Angry Birds x Imagine Dragons,” adorable baby Angry Birds, a.k.a. the Hatchlings, need a hand as they get ready to rock out in support of TRF. Take part in special challenges, collect VIP passes, and help the Hatchlings set the stage for the biggest concert ever. The in-game event features an exciting new location, the Las Vegas Concert Arena, and three new characters with nine exclusive outfits, including rockstar gear and dragon wings. Additionally, Imagine Dragons track “Natural” will be showcased in-game.

Kim Gradisher, Tyler Robinson Foundation Executive Director, said:

“We are incredibly grateful to Imagine Dragons and Rovio Entertainment for using this compelling brand pairing to support TRF and the many families battling pediatric cancer. By using their considerable public platform and reach to draw awareness and encourage giving, Imagine Dragons and the creators of Angry Birds have helped to make a deep impact in the lives of TRF families. Every day, but particularly in September during childhood cancer awareness month, it’s so important to let these families know they do not face their battle alone.” 

“Angry Birds x Imagine Dragons” coincides with childhood cancer awareness month and is one of many initiatives TRF supports during September to expand its mission. The Angry Birds Match game will also be featured during the Foundation’s annual “Rise Up” charity gala held on Friday, Sept. 14, in Las Vegas. Integrated placements in the game will link to the campaign’s landing page at,where players can read more about the cause and take action by donating.

Ville Heijari, CMO, Rovio Entertainment, commented:

“It’s an honor to team up with Imagine Dragons to support all the good the Tyler Robinson Foundation does for children and families battling this life-threatening disease. It’s our hope Angry Birds Match will help raise awareness around the world about this very important mission and inspire fans everywhere to join the cause.”

Imagine Dragons fans can give back to TRF and catch the band perform an exclusive acoustic set during the “Rise Up” gala by visiting on Friday, Sept. 14, at 9 p.m. PT. For more information on TRF and “Rise Up,” visit

Angry Birds Match stars the Hatchlings, adorable fuzz balls from The Angry Birds Movie. Arrange toys, stars and other items to pop the piggies and help the Hatchlings with different challenges. Angry Birds Match is free to download with in-app purchases on iOS devices through the App Store and Android devices via Google Play.

For all Rovio media assets, click here.

Angry Birds and all related properties, titles, logos and characters are trademarks of Rovio Entertainment Corporation and are used with permission. All Rights Reserved.

About Rovio Entertainment

Rovio Entertainment Corporation is a global entertainment company that creates, develops and publishes mobile games which have been downloaded over 4 billion times. The Company is best known for the global Angry Birds brand, which started as a popular mobile game in 2009, and has since evolved from games to various entertainment and consumer products in brand licensing. Today, the Company offers multiple mobile games, animations and has produced The Angry Birds Movie, which opened number one in theaters in 50 countries and the sequel of which is planned to be released in 2019. Rovio is headquartered in Finland, and the company’s shares are listed on the main list of NASDAQ Helsinki stock exchange with the trading code ROVIO. (

About Imagine Dragons

Formed in 2009 and featuring lead vocalist Dan Reynolds, guitarist Wayne Sermon, bassist Ben McKee, and drummer Daniel Platzman, Imagine Dragons earned a grassroots following by independently releasing a series of EPs. After Alex Da Kid signed them to his KIDinaKORNER/Interscope label, the band made its major-label debut with the release of Continued Silence, a 2012 EP featuring the 2x platinum breakthrough single "It's Time." Night Visions arrived later that year and Imagine Dragons found themselves on a skyward trajectory that saw the album debut at No. 2 on the Billboard Top 200 Albums chart and became the No. 1 album on Spotify Worldwide for 2013. Night Visions has sold more than 5 million copies worldwide. The album's second single, the 9x-platinum "Radioactive," hit No. 1 on the Billboard Rock chart and earned the band a 2014 Grammy for "Best Rock Performance." The third single, "Demons," hit No. 1 on Alternative and Top 40 radio, and has sold 3.9 million copies in the U.S. Imagine Dragons' platinum-selling second album, Smoke + Mirrors, debuted at #1 on the Billboard Top 200 album chart and has sold 1.1 million copies worldwide. Imagine Dragons’ third studio album, Evolve, has been certified double-platinum within a year of its June 2017 release. Evolve has spent 60 weeks on Billboard’s Top 200 Albums chart. The album is 10th in the world on Spotify with over 38 million monthly listeners.

About The Tyler Robinson Foundation

The Tyler Robinson Foundation (TRF) helps strengthen families financially and emotionally as they cope with the tragedy of a pediatric cancer diagnosis by providing grants specifically to offset out-of-pocket life expenses. TRF is the nonprofit organization of the Grammy Award-winning band Imagine Dragons. TRF meets a critical need in communities across the U.S., Canada and Mexico. Each year, one in 285 children are diagnosed with cancer. While many pediatric cancer organizations focus on growing awareness and support for families with the physical and emotional toll of a diagnosis, the huge financial hardship cancer treatment places on families is rarely discussed. More than 85-percent of every dollar TRF raises goes right to families in need. For more information visit


Media Contact

Dan Ketterer

Sandbox Strategies for Rovio Entertainment

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Coca-Cola Takes Top Honor at 2018 China Licensing Expo


ATLANTA, September 5, 2018 – Coca-Cola® was recognized by Licensing Expo China as Brand of the Year at this year’s show in Shanghai. Sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), the award ceremony on July 25 recognized industry leaders for innovation and creativity around licensing properties in China. Coca-Cola received the award for Corporate Brand/ Fashion/ Lifestyle Program of the Year for their collaboration with Peacebird, one of the top fashion brands in China. The award-winning collection fused Chinese campus style with eighties and nineties American culture and featured Coca-Cola logos printed on unisex clothing such as sweatshirts, tees and sneakers.

“We are honored to have our work with Peacebird recognized in this way. This collection spoke to the passion and individual expression that are found at the heart of Coca-Cola,” shared Kate Dwyer, Group Director Global Licensing for The Coca-Cola Company. “We are thrilled to accept this award on behalf of our brand, our friends at Peacebird as well as our agency partners.”








Cartoon Network has launched its first location based virtual reality title in partnership with AiSolve, the developers of WePlayVR, a free-roaming virtual reality arena. Developed by Philadelphia-based game studio PHL Collective, Food Truck Rush is an immersive multi-player, location-based VR experience based on Cartoon Network’s animated series We Bare Bears. The experience was produced by Cartoon Network Studios and spearheaded by their emerging technology group.
Food Truck Rush launched exclusively at the Family Fun Center in Tukwila, Washington this week and will be available for fans of all ages to play over the next three months. Food Truck Rush is a 2-3 player party game. Players transform into Panda, Grizz and Ice Bear to operate and manage their very own food truck.  The goal: cook up food and serve as many customers as possible before the clock runs out.  Players will have to work together inside the WePlayVR arena to complete complex orders and avoid kitchen mishaps.
Food Truck Rush is Cartoon Network’s first location-based VR experience. In October 2015, Cartoon Network was the first kids focused network to enter the VR space with Adventure Time: Magic Man’s Head Games.
The launch of Food Truck Rush marks the first third party IP game partnership for AiSolve’s WePlayVR platform. 
We Bare Bears is a BAFTA Award-winning and Emmy-nominated series about three brothers trying to fit in and make friends…which can be kind of hard to do when you’re a bear. Grizzly, Panda and Ice Bear are fairly savvy about the modern world: they’re masters of the selfie, fans of the food truck, and chasers of Internet fame. Yet, they have a lot to learn about the trendy residents that surround their humble Bay Area cave. Grizzly, the oldest bear, will lead his younger brothers, Panda and Ice Bear, with endless optimism that will only result in disaster, some of the time. We Bare Bears is created by Annie Award-winner Daniel Chong and produced by Cartoon Network Studios.


About Cartoon Network

Cartoon Network is Turner’s global entertainment brand offering the best in original animation for kids and families and known as an industry leader for putting its fans at the center of everything by applying creative thinking and innovation across multiple platforms. Seen in 192 countries and over 370 million homes with the original hit series Adventure Time, The Powerpuff Girls, Steven UniverseWe Bare Bears and The Amazing World of Gumball, Cartoon Network also takes its responsibilities to its audience seriously by addressing those issues affecting families with the Stop Bullying: Speak Up campaign and by promoting education and creative development through its commitment to STEM enterprises and an integral involvement in Computer Science for All, the White House initiative empowering young people to generate skills to thrive in our digital world. Turner, a WarnerMedia company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data-driven insights and industry-leading technology. Turner owns and operates some of the most valuable brands in the world, including Adult SwimBleacher Report, Boomerang, Cartoon Network, CNN, ELEAGUE, FilmStruck, Great Big StoryHLNiStreamPlanetSuper DeluxeTBSTurner Classic Movies (TCM)TNTtruTV and Turner Sports Link:


About WePlayVR 

WePlayVR is the modular, turn-key location based virtual reality attraction made by UK tech company, AiSolve. Deployed globally at family entertainment centers (FECs) and leisure destinations, WePlayVR is a compact, free-roaming arena featuring puzzle-based adventure games designed specifically for its haptic floor, which provides in-game feedback. WePlayVR arenas are operating on three continents and five countries ranging from London, Dubai, Wellington, New Zealand and Seattle, Washington. 


Publicity Contact

Amy Pfister
Cartoon Network
(404) 885-5843 

About CartooA


bout Cartoon Networkn Network

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