Asics x Footlocker 6209

HASBRO AND ASICS TEAM UP FOR G.I. JOE SHOE LINE

NOW AVAILABLE EXCULSIVELY AT FOOT LOCKER

Limited edition GEL-LYTE III shoes inspired by iconic G.I. Joe characters Storm Shadow and Snake Eyes; New Era and Hex offerapparel and accessories to complete the look

(PAWTUCKET, R.I. – Feb. 22, 2019) – Global play and entertainment group Hasbro Inc. (NASDAQ: HAS) today announced a collaboration with footwear brand ASICS to create all-new colorways inspired by two fan-favorite G.I. Joe characters: Storm Shadow and Snake Eyes. The special edition GEL-LYTE III® shoes and coordinating apparel and accessories from New Era and Hex will be available exclusively at Foot Locker (NYSE: FL) stores worldwide February 22, 2019.

MightyLittleBheemNetflixOriginalSeries Poster

Green Gold Animation announced today the appointment of Marketing Immersion as their North American Licensing Agency for ‘Mighty Little Bheem’. ‘Mighty Little Bheem’ will be the first preschool series of the popular Bheem franchise and will be streamed on Netflix in 2019.

Created by Rajiv Chilaka, founder of Green Gold Animation, and based on the mythological character Bheem from the Indian epic The Mahabharata, the ‘Chhota Bheem’ action comedy animated series aired on Turner Broadcasting’s Pogo TV channel from 2008. The franchise has given birth to several TV films and three feature films and is the inspiration for ‘Mighty Little Bheem’.

‘Mighty Little Bheem’ (2019) is an animated preschool series in production in India from Director Rajiv Chilaka (Chhota Bheem). ‘Mighty Little Bheem’ will be the first preschool series of the popular Bheem franchise. It is a non-verbal, slapstick adventure comedy in which its ultra-strong, brave and intelligent hero, Mighty Little Bheem, travels through his hometown on crazy adventures, often in search of ladoos (his favorite treat).

“We are thrilled to introduce ‘Mighty Little Bheem’ to young audiences. This is an incredible opportunity to bring best-in-class storytelling to children everywhere,” said Green Gold Animation founder Rajiv Chilaka.

Marketing Immersion CEO, Janice Hamlin stated, “We are so very honored to represent the delightful and mischievously entertaining pre-school property.  ‘Mighty Little Bheem’ will capture the hearts of viewers around the globe with his super-powerful strength and his hilarious adventures.”  Many product categories are now available to license through Marketing Immersion.

About Green Gold Animation: Green Gold Animation, headed by Rajiv Chilaka, is one of the India’s largest animation companies, and has offices in Hyderabad, Mumbai and Chennai, as well as international branches in Los Angeles, Shanghai and the Philippines. The studio produces hit Indian toons Chhota Bheem, Mighty Raju, Arjun Prince of Bali, Super Bheem, and Mighty Little Bheem with broadcast partners including Disney Channels, Cartoon Network, Amazon Prime Video, Netflix and Discovery Kids.

About Marketing-Immersion: Marketing Immersion is a full-service brand development and marketing company focused on entertainment and lifestyle properties. Marketing Immersion taps into the most relevant technology, networks and trends to better help their clients. Services include licensing, merchandising, media planning and placement, traditional and internet marketing expertise, brand and business development through execution. Contact jan@marketing-immersion.com, 562-305-9012 for more information.

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