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The Toy Association Launches “Creative Factor” Advisory Board;
Expands Resources for Toy Inventors, Designers, & Entrepreneurs

 

New York, NY | June 26, 2018 – As part of its ongoing commitment to support and foster growth within the global toy inventor and designer community, The Toy Association has announced the formation of a new Creative Factor Advisory Board made up of innovators and experts across a range of creative fields.

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Industry insiders share back-to-school shopping trends and tips for retailers.

By Kat Zeman, Senior Editor at Knighthouse Media

As the back-to-school shopping season approaches, online and in-store retailers are preparing to unleash whopping sales and new promotions and marketing campaigns. The good news for retailers is that consumers appear to be ready to spend a lot of money. However, industry insiders suggest that retailers need to be aware of consumer habits for sales to flourish and have policies in place to prevent fraudulent transactions.

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ShopToys365, Powered by Balluun, Honored

at Loyalty Magazine Awards in London 

The B2B digital marketplace for the toy industry received “highly commended” designation

in “Best Use of CRM” category

Zürich, Switzerland – June 20, 2018 | ShopToys365, a partnership between leading social e-commerce provider Balluun and The Toy Association, was recognized for its high-quality service offered to platform users June 19 at the Loyalty Magazine Awards in London, England. 

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ABCPG Franchises

ACTIVISION BLIZZARD CONSUMER PRODUCTS GROUP BRINGS

FRANCHISES OF THE FUTURE, ESPORTS AND FAN-FAVORITE PROPERTIES

TO LICENSING EXPO 2018

Landmark New Partnerships Include Hasbro, NERF, LEGO Group and UNIQLO

LAS VEGAS, Nev. – May 22, 2018 – Set for ongoing growth with a slate of world-class entertainment properties, Activision Blizzard Consumer Products Group (ABCPG) arrives at Licensing Expo 2018 with an all-star roster of licensing and retail partners. Through gameplay, film and television content, esports events and consumer products, Activision and Blizzard Entertainment are creating depth, breadth and longevity of engagement around their franchises and across platforms. A year into the group’s formation, ABCPG is successfully delivering against the company’s franchises, including Blizzard’sOverwatch® and Activision’s Call of Duty®, among others.

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