JLG Spices Up Its Client Portfolio!

Cheetos Doritos Logos

JLG Spices Up Its Client Portfolio with Two of The Hottest Snack Brands in North America!

The Joester Loria Group is expanding its long-standing agency representation of PepsiCo North America’s portfolio of beverage brands into the Frito Lay portfolio of top–selling snack brands, kicking off with Cheetos and Doritos.

Cheetos, the much-loved cheesy treat and Doritos, the bold and disruptive snack will each take an innovative approach across a range of categories that will tap into each brand’s marketing initiatives and reach to millions of dedicated fans with unexpected brand extensions.

The billion-dollar brands are amongst Gen Z’s Top Favorite Brands with Doritos at #2 and Cheetos at #7*.  Consumers’ love affair with Cheetos and Doritos is hotter than ever, and The Joester Loria Group is working with leading retailers and manufacturers to develop on-trend brand extensions designed to delight brand loyalists. 

Source* Business Insider, September 16, 2018

About The Joester Loria Group  

The Joester Loria Group, www.joesterloriagroup.com, is an award-winning full-service licensing and brand extension agency, representing PepsiCo’s leading beverage and snack brands including Pepsi, Mountain Dew, Cheetos, and Doritos; Constellation Brands beer portfolio including Corona Extra and Modelo Especial; Kellogg’s portfolio of cereal and snack brands; The World of Eric Carle™ including The Very Hungry Caterpillar; Miffy and Friends brand, based on Dick Bruna’s beloved children’s book character; Entenmann's baked goods; Jack Link’s meat snacks; Cabot Creamery; 1-800-Flowers portfolio including Harry & David, Moose Munch, Cheryl’s Cookies, The Popcorn Factory; and Waste Management.

About PepsiCo 
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

 

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