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Agency will serve as agent for North American licensing

YouTube channel, ChuChu TV, and Dream Theatre, its global master licensing agency, announced today that Brandgenuity will serve as ChuChu TV’s agent in North America for licensing. With 23 billion views and 36 million subscribers, ChuChu TV dominates preschool entertainment on YouTube. The hit channel ChuChu TV Nursery Rhymes and Kids Songs reimagines classic nursery rhymes and toddler-loved songs including Johny Yes Papa, The Finger Family and Wheels on the Bus, while ChuChu TV Surprise Eggs Learning Videos teaches children about discovery while having fun.

“We are thrilled to be collaborating with Brandgenuity,” said Jiggy George, Founder and CEO, Dream Theatre. The team’s passion for ChuChu TV’s mission, combined with their expertise in building strategic licensing programs, was just what we were seeking.” And he added, “Above all we were looking for ingenious ideas and big thinking as we all enter this new territory of digital property expansion.”

“We are delighted about this partnership which paves the way for kids in North America to have ChuChu TV products and services, and to engage with the brand in a meaningful way. We are sure that it will bring them as much joy and learning as our content,” says Vinoth Chandar, Founder, CEO and Creative Director, ChuChu TV.

ChuChu TV is among the top YouTube Kids brands in the world. Launched in 2013, it has become a global phenomenon, with a wide audience from around the world averaging 500 million views per month across its family of channels. Learning and entertainment are at the heart of ChuChu TV, whose memorable, fun videos feature diverse characters, positive endings, educational content, music and choreography. ChuChu TV viewers span from 2-8 years old, many of whom view along with their parents as well. USA is one of the top 3 territories for ChuChu TV with a prodigious 3.5 billion views and 4 million subscribers, making it one of the most popular networks of channels in the US for preschoolers and young kids. ChuChu TV’s recent story episodes from its Storytime channel, targeting 4-8 age group, teaches good habits to kids and have received a fabulous response in US, garnering millions of views in a very short period of time.

Dream Theatre and Brandgenuity plan to expand the ChuChu TV brand and its assets to publishing, toys, back to school and more.

“We are very excited to build this program,” said Jay Asher, Partner at Brandgenuity. “The ChuChu TV brand has all the distinguishing assets retailers and licensees need to succeed: unique characters, memorable music, endless rich content and an engaged audience that feels a true emotional connection.”

About Brandgenuity

Brandgenuity is a leading global independent brand licensing agency headquartered in New York, with offices in London, Munich and Hong Kong. The agency is ranked amongst the top 15 licensing agencies worldwide. Brandgenuity extends famous and iconic brands into new categories to build awareness and generate incremental revenue. A full suite of licensing services includes strategic licensing planning, prospecting, legal support & contract negotiation, retail development and assisting manufacturers in the strategic acquisition of licenses. The agency’s clients include BMW, Church & Dwight (ARM & HAMMER), ChuChu TV, White Castle, Edgewell (Edge, Banana Boat, Hawaiian Tropic, Playtex), Carmen Sandiego, MGM Studios (The Addams Family, Rocky, Pink Panther), PUR, Planet Fitness, ABI (Budweiser, Corona), NFLPA, Welch’s, Mrs. Fields, and others. For more information, contact info@brandgenuity.com.

About ChuChu TV Studios LLP

ChuChu TV is one of the world’s most popular kids’ creator on YouTube and is based in Chennai, India. The company's mission is to create meaningful and engaging content comprising songs, stories, nursery rhymes and pre-school learning modules that not just entertain and educate, but also help create a happy, caring and inclusive world. The content stars ChuChu TV’s iconic characters, ChuChu, ChaCha, Chika, Chiku and a memorable cast of their friends, families, care givers and cute animal companions. ChuChu TV family of channels includes ChuChu TV Nursery Rhymes and Kids songs, ChuChu TV Surprise, ChuChu TV Funzone, ChuChu TV Storytime, ChuChu TV Portuguese, ChuChu TV Espanol, ChuChu TV French, ChuChu TV Tamil, ChuChu TV School and ChuChu TV Hindi. ChuChu TV family of channels have 34 million+ subscribers and have crossed 22 billion views. ChuChu TV has now entered the licensing and merchandising space and its global licensing programme will launch toys, apparel, publishing and more. For more information please visit www.chuchutv.com

About Dream Theatre

The Dream Theatre Group leverages the power of licensing to CREATE, REPRESENT and DISTRIBUTE iconic brands in South Asia. These brands are focused on Entertainment, Sports and Lifestyle businesses. Dream Theatre represents ChuChu TV globally and The Smiley Company, Sanrio, Twentieth Century Fox, Real Madrid, FIFA 2018, The Pokemon Company, Rovio amongst other brands for Licensing and Merchandising in India and South Asia. The company manages content syndication for key brands and creates and retails products via Dream Theatre group companies. For further information, please visit http://www.dreamtheatre.co

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