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Global Merchandising Services and Epic Rights to Develop Worldwide Licensing, Retail and Ecommerce Programs for Iconic Multi-Platinum Rock Band Mötley Crüe

Los Angeles, Calif., March 5, 2019 – The world’s most notorious, multi-platinum rock band, Mötley Crüe has partnered with Global Merchandising Services and Epic Rights to develop and launch retail, licensing, and ecommerce programs for the iconic rock band that can be found HERE. The announcement was jointly made today by Barry Drinkwater, Group Executive Chairman of Global Merchandising and Dell Furano, CEO of Epic Rights.

Global Merchandising and Epic Rights have created a new licensing brand guide offering iconic album art, photographs, logos and graphics. The companies plan to develop a top-quality global licensing program across categories such as Apparel, Accessories, Footwear, Electronics, Figures and Collectibles, Drinkware, Fan Merch, Stationery, Gaming, Spirits and more. 

Barry Drinkwater and Dell Furano jointly stated, “Mötley Crüe was undeniably one of the most notoriously popular rock bands of the 80s. We’re excited to partner with such a legendary, iconic, gritty and influential part of LA’s music history to develop a global licensing program that truly captures the essence of Mötley Crüe.”

“The Dirt is a movie about the World’s Most Notorious Rock Band. I knew the only way we were going to fulfill the demand for iconic Mötley Crüe merchandise created by the movie was to assemble a team of individuals more notorious than the band themselves. So, I called Barry Drinkwater and Dell Furano. We are so excited to work with Global Merchandise and Epic Rights and are confident that they, together, can get the Motley brand into the hands of global consumers everywhere.” - Chris Nilsson, President of 10thStreet Entertainment

In addition to this exciting partnership, Mötley Crüe is thrilled about the upcoming release of the Netflix Film The Dirt, based on their best-selling autobiography. The film is an unflinching tale of success and excess as four misfits rise from the streets of Hollywood to the heights of international fame launching globally on Netflix on March 22 with a soundtrack. The iconic band has accumulated over 100 million records sold worldwide, seven platinum and multi-platinum certifications, a star on the Hollywood Walk of Fame and countless sold-out tours across the globe. Mötley Crüe is reaching new heights in the film industry with Netflix to share their octane-fueled story directed by Jeff Tremaine (Bad Grandpa, Jackass) that includes a stellar cast: Douglas Booth (Loving Vincent), Iwan Rheon (Game of Thrones), Colson Baker a.k.a. Machine Gun Kelly, Daniel Weber (The Punisher) with Pete Davidson (SNL) and David Costabile (Breaking Bad, Billions).

About Mötley Crüe

Hailing from Los Angeles, CA, the quartet — Vince Neil (vocals), Mick Mars (guitars), Nikki Sixx (bass) and Tommy Lee (drums) — has commandeered the rock pantheon for 38 years. In that time, they have accumulated worldwide album sales exceeding 100 million, seven platinum/multi-platinum albums, 22 Top 40 mainstream rock hits, six Top 20 pop singles, a star on the Hollywood Walk of Fame, three Grammy nominations, four New York Times bestsellers (including the band’s biography, THE DIRT) and countless sold out tours across the globe, playing to millions of fans. Mötley Crüe was the first rock band to complete an epic sold-out Las Vegas residency at The Joint at Hard Rock Hotel & Casino. The band continues to remain on the forefront of entertainment and frequently reinvented themselves via not only their music but also their mind-blowing live shows featuring never seen before elements, such asTommy Lee’s Crüecifly drum roller coasterand Nikki Sixx's flame throwing bass. Mötley Crüe was featured in KIA MOTORS’ award winning 2012 Super Bowl commercial and their music has been featured in ads for many household name brands such as Dodge, Carl’s Jr. and Coldwell Banker to name a few. The iconic band concluded their live career with a two-year FINAL TOUR cycle which kicked off in 2014 and saw them perform more than 165 shows across five continents. The tour grossed over $100 million and ended with three spectacular sold out shows at Los Angeles' Staples Center on New Year's evening 2015. The band’s NY Times bestselling biography, THE DIRT was recently turned into the Netflix Film The Dirt, directed by Jeff Tremaine (Bad Grandpa, Jackass) and featuring a stellarcast including Douglas Booth (Loving Vincent), Iwan Rheon (Game of Thrones), Colson Baker a.k.a. Machine Gun Kelly, Daniel Weber (The Punisher), David Costabile (Breaking Bad, Billions) and Pete Davidson (SNL). The Dirt will premiere on Netflix globally on March 22, 2019. 

About Global Merchandising Services

Global Merchandising Services are a music artist, celebrity and brand merchandise company. Headquartered in London and Los Angeles, Global is a licensing powerhouse with best in class design, product development, manufacturing and direct-to-consumer sales. Global executes and delivers business through all channels of retail distribution, live events, web stores, pop-up stores, brand origination and development, sponsorship, endorsements and third-party licensing. As the exclusive partner for its extensive roster of musical artists and brands, Global develops unique and innovative merchandise programs for its clients.  Winner of 7 Licensing Industry Awards, from best celebrity license programs to product awards, acknowledging Global’s expertise and ability to deliver on a worldwide basis for its clients. For more information: www.globalmerchservices.com.

About Epic Rights

Epic Rights is a leading music industry retail branding, merchandising and concert artist services company representing many top artists. Epic Rights provides a broad scope of services, including retail branding and licensing, official artist’s website and social media management, official concert artists online shops, VIP ticketing, official fan communities and trademark registration consultation. Epic Rights is headquartered in Los Angeles, Calif. For more information, visit www.epicrights.com.

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